December 6, 2012
The largest consumer magazine publishers in the world are powered by Adobe Digital Publishing Suite
Adobe is excited to announce that Time Inc. is publishing Real Simple to the Apple App store using Adobe Digital Publishing Suite (DPS). With launch of this app, Adobe now powers mobile and tablet apps to the top five largest consumer magazine publishers in North America who collectively deliver content to over 200 million readers in North America. Time Inc. now joins Meredith, Hearst, Condé Nast, and Reader’s Digest, all of whom are partnering with Adobe to digitally publish magazines as apps for iPad, iPhone, Kindle Fire and other leading Android tablets and devices. With support from Adobe, these leading publishers are demonstrating innovation through stand-out mobile applications that have been lauded for their high quality design and extended consumer engagement.
The publishing industry has undergone considerable transformation in the last three years. With the initial launch of WIRED on the iPad, a cascade of applications have followed Condé Nast in publishing highly regarded magazine and newspaper applications to a variety of tablet and smartphone devices using Adobe DPS.
Reading behavior of magazine and newspaper apps continue to be shaped as we move into 2013. However, Digital Publishing Suite applications are setting the standard for excellence in readership. A recent report from iMonitor shows that the top five apps to achieve a perfect iMonitor app rating were built with DPS. These apps were highly scored because they are “easy to navigate and appropriately leverage the iPad’s capabilities to both fully engage their users and to expand upon the service typically provided by more traditional media forms.”
In the last 12 months, there have been over 50M issues downloaded from applications created with DPS. Additionally, data from these applications indicates that users are willing to pay for digital content with over 60% of readers purchasing an application as a single issue or a digital subscription.
The successes go on. National Geographic recently stated that they are expecting to exceed their goal of 300,000 paid digital readers before the end of the year. Hearst has over 1M digital readers and continues to grow. Rodale recently noted that they predict that Men’s Health will surpass 100,000 paid digital readers this year. While still small compared to print circulations, digital circulation will continue to climb as the number of tablets and smartphones accelerates. Case in point, roughly 1 in every 2 adults in the US is expected to have a tablet by 2013 (117.4MM users). That is a lot of potential magazine and newspaper readers.
Adobe is proud to be working with many of the world’s most renowned publishers. Our goal is to empower publishing companies with innovative tools, technology, workflows and support to ensure their brands can be designed and delivered to readers where and when they want to engage with their content.
November 15, 2012
Digital Publishing Suite passed the test! The Audit Bureau of Circulations—now known as the Alliance for Audited Media (AAM)–has successfully completed an initial audit of the metrics captured by the Content Viewer included with DPS. DPS is the first digital publishing solution to be certified by AAM.
Working with Adobe customers, the AAM ascertained and verified how Digital Publishing Suite, as well as the metrics available through Digital Analytics included in the Adobe Marketing Cloud, are measured and reported. The following metrics have been certified:
- Number of readers for a magazine and each individual issue
- Total number of article and content views within an issue
- Total time spent with an issue by all readers
What does this mean for the magazine and newspaper industry? It brings publishers and advertisers closer to achieving the common goal of accurately measuring consumption and engagement of digital issues and delivering verified data that is critical to the industry as a whole.
And this is just the beginning. AAM will continue to audit DPS over time and expand the scope of its review to additional metrics.
Read the press release: AAM Certifies Adobe Digital Publishing Suite
November 8, 2012
Digital Publishing Suite, Release 24, is now live. We are excited to announce support for new devices, analytics on end user behavior, and improvements to the publishing workflow and reading experience. For more detail on any of the features, visit the Adobe Digital Publishing Suite Help Site, hosted by Bob Bringhurst.
REACH MORE READERS: EXPANDED DEVICE SUPPORT
Support for iPad Mini
DPS apps built for iPad2 will automatically work for iPad Mini. With no extra effort, your app will be available for iPad Mini users as well. This benefits our Single Edition customers, as well as Pro and Enterprise.
Support for Kindle Fire HD 8.9” Device
The Kindle Fire HD 8.9” device is planned to ship on November 20th, and your publication can be immediately available for early adopters. In order to target the device, designers can develop a 1920×1200 folio.
Web Viewer on Windows 8
If you use social sharing, articles shared by your readers can be viewed on Internet Explorer 10 on Windows 8 web browsers.
IMPROVEMENTS FOR READERS
Folio Download in the Background
Your readers can now download a folio, leave the app, and do other activities on their iOS devices (check email, play Angry Birds) while the folio finishes downloading. Publishers must update the app to R24 in order for this to work.
UNDERSTAND YOUR AUDIENCE WITH NEW ANALYTICS
Track Reader Behavior
For Site Catalyst users: Find out how long readers are using your app, the number of times they are opening it, total days spent reading, as well as peak usage hours. See a sample “App Usage” chart below.
URL Navigation Tracking
For Site Catalyst users: Track the number of readers that click on URLs associated with hyperlink overlays (e.g. “Buy now” button) and web content overlays (e.g. Twitter feed) and also understand how people are opening the URLs (in Device Browser or in app Viewer or in Webview). Now you can tell advertisers how many people opened up their website within the app or clicked on a link in a web content overlay. The chart below provides a sample of URL tracking.
Track User Device and Operating System
New analytics will show the devices and operating systems that are being used by readers to download your publication. Data will be broken down by the following information. See the chart below for a sample.
- Device type (e.g. mobile phone, tablet)
- Devices (e.g. Apple iPad, Amazon Kindle Fire)
- Device name (iPad 2, iPad 2 CDMA/GPS)
- Manufacturer (e.g. Apple, Samsung)
- Operating System (e.g. iOS, Android)
- OS Version (e.g. iOS 5.11, Android 3.2)
- Connection Type (e.g. LAN/Wifi, Mobile Carrier)
- Carrier Name (e.g. AT&T)
- Screen Size (height & width)
When it is time to renew your DPS license, you will be able to update your account through the reseller you purchased from or if you purchased online you can renew on adobe.com.
Workflow Enhancements for Designers
The engineering team has made several changes to improve workflow efficiency for your designers:
1) They can update multiple articles at once, instead of needing to update a single article at a time
2) If a folio fails to publish due to server error, the publishing process resumes from the point where it stopped publishing.
3) Folio Builder UI enhancements force designers to select the folio orientation before proceeding. This helps prevent publishing issues down the road.
4) Error messages now point designers to Knowledge Base articles to aid in troubleshooting.
Workflow Enhancement for Enterprise Developers
You can now sign an in-house application with an enterprise mobile provision file that contains an explicit (non-wildcard) application ID. This change lets you manage the application independently from other apps in your organization.
- Publishers can disable the Cover view in the iPad viewer library
- The dialog box that asks readers to restore purchases has been eliminated. Readers can restore purchases using a button in the top right-hand corner.
- Publishers that distribute private publications can remove an app from the collection without removing others.
Visit Bob Bringhurst’s site for details on any of the new features.
August 16, 2012
By Terri Stone, Online Community Manager, Creative Suite
Hey designers! There’s a new app in town, and it’s called Adobe SWAPP. Think of this multi-issue iPad publication as a community-driven swap meet, where Creative Suite users trade tips, tricks, and inspiration.
Contributing to SWAPP is a great way to promote yourself, since every tutorial ends with a full-page author profile. You can use that profile to show people your creative work; link to your website and social media accounts; advertise your products or services; and more.
To be a part of SWAPP, simply download the professionally designed templates from http://bit.ly/AdobeSWAPPmeet and follow the instructions. No coding required! Plus, you can use the templates and accompanying assets in any other personal or commercial project.
After you submit a folio, we’ll make sure your tutorial works with Adobe Digital Publishing Suite. Then we’ll combine it with other community-created tutorials and submit the issue to the iTunes App Store. Meanwhile, you can just sit back and wait for your genius to be seen by millions.
As an online community manager at Adobe, Terri Stone feels lucky to be paid to interact with some of the most creative, smart people around. Before joining Adobe earlier this year, she was the long-time editor in chief of CreativePro.com and its sister publication, InDesign Magazine.
July 26, 2012
Gartner recently released its vendor rating for Adobe, and awarded Adobe Digital Publishing Suite a “strong positive” rating, indicating that the publishing solution has a strong market position and is a powerful product offering. Gartner Vendor Ratings, often used by investment professionals to assess company performance, evaluate many aspects of a technology provider, including strategy, organization, products, technology, marketing, financials and support.
According to Gartner,
Adobe Digital Publishing Suite is a key part of its Digital Media strategy, and also an important bridge between its Digital Media and Digital Marketing initiatives… DPS has catalyzed the move by thousands of magazine publishers toward digital output.
Adobe is excited to be recognized as providing a solution that has been instrumental in leading the digital publishing transformation. Adobe has delivered over 35M downloads of digital editions to leading tablets and smartphones at an average rate of 115,000 downloads a day. We expect this number to continue to grow exponentially as more and more publishers deliver engaging tablet magazines that inspire, educate and entertain their readers, wherever they may be.
June 26, 2012
Mark your calendars for Thursday, June 28th at 8:15am CDT! OMMA and Adobe are hosting a livestream presentation on retailer strategy and Digital Publishing Suite. Gerald Farro, executive from Adobe Systems, will share case studies from top worldwide brands and retailers who have used Adobe Digital Publishing Suite to modernize their digital strategy to build brand engagement, drive T-Commerce and empower their sales organizations. These companies enabled their creative teams to efficiently build dynamic apps that elevate the company’s position in the tablet and mobile space.
We hope you will join us to learn more about the role that Digital Publishing Suite plays in retail multi-channel marketing and sales strategy.
Thursday, June 28th
OMMA Brand Marketers Summit
Twitter hashtag: #MPBMS
May 18, 2012
Digital Publishing Event Inspires Brand Organizations and Agencies to Think Big About Tablet Marketing
Today the Digital Publishing team held a Digital Publishing Summit in New York City. The event was an opportunity for companies, agencies and educational institutions to learn how tablet applications can drive deeper customer engagement, enhance brand loyalty and influence purchase channels.
Marquee speakers from well-known brands, advertising agencies and universities, who use Digital Publishing Suite today, wowed the audience with their dynamic tablet applications exemplifying how tablets are changing the way organizations approach mobile marketing, customer acquisition and retention and drive new business opportunities.
The Summit kicked off with Forester Research delivering an engaging session that sparked a dynamic conversation about soon-to-be-released tablets. The discussion revolved around the changing tablet landscape, the value of an accessible app marketplace in making tablets and tablet content successful, and the types of companies that are using apps to transform their business including pharmaceutical/life science organizations, auto manufacturers and catalog retailers.
Benjamin Moore and Red Bull then took the main stage to discuss how tablet applications are fundamentally changing the way they engage with customers.
Benjamin Moore, a provider of paints and stains, is a brand well loved by it loyal customers. Benjamin Moore discussed the role of their current iPad apps and recently released iPhone app (all built with Digital Publishing Suite) in driving, deeper engagement with paint products by providing a narrative shopping experience that capitalizes on how paint can spark emotion and drive a very personal purchase decision. A demo of the ColorTrends 2012 iPad and iPhone apps illustrated how applications can successfully bridge the gap between traditional brick-and-mortar stores and other shopping channels, including the Benjamin Moore website.
Within the Benjamin Moore tablet app, users can request paint chips or order paint with the option of having it shipped or picking it up in the store (setting up impulse purchase opportunities for additional paint items). Additionally, Benjamin Moore discussed how making apps available to people on the go effectively drives location based merchandising and offers convenient store locator information.
Red Bull followed Benjamin Moore on stage. Red Bull isn’t just a high octane company that has sold 30 billion cans of their energy drink. They also produce events, music, entertainment and television content (on Red Bull TV) making them an aspiring media company and using their tablet application to tie it all together. Red Bull inspired the audience with their use of high production, highly creative videos included in The Red Bulletin tablet application built with Digital Publishing Suite – capitalizing on their customers’ love of multi-media to stimulate engagement. Red Bull publishes their tablet application in both English, German, French, and Spanish and has used it to drive customer and brand engagement worldwide – something they couldn’t do with the print edition of The Red Bulletin.
The University of Alabama took us from commercial applications to those used by higher education institutions to successfully engage with alumni as well as recruit students and college athletes.
Their highly successful Fan Guide and Gameday applications are built with Digital Publishing Suite and are a hit with all who follow college athletics. Both applications include video, slideshows, interactivity and more. The apps are used to successfully profile student athletes and make alumni feel connected to their university by providing a virtual game day experience – for when they can’t be in the parking lot tailgating before kickoff. University of Alabama has big plans to expand their applications to support product placement of university wear, T-commerce, live game day content streams, targeted marketing through integration with CRM systems and much more.
All of the applications showed at the summit are available for free in the Apple App Store or in the Digital Publishing Suite Gallery. Check them out!
For those that couldn’t be in NYC with us, we missed you but we do plan to make video content from the event available next week. Stay Tuned.
Don’t forget to read about major Digital Publishing Suite announcements from earlier this week!
May 15, 2012
Today is an exciting day for Digital Publishing Suite and Meredith Corporation. At the Adobe Digital Publishing event earlier today in New York City, Jim Guerard, Vice President and General Manager of Media Solutions at Adobe, announced that Meredith Corporation, a leading media and marketing company serving American women, has selected Digital Publishing Suite as its tablet publishing solution. You’ll soon see the iconic content from Better Homes and Gardens, Parents, and Fitness on tablet devices and featured in our Digital Publishing gallery.
“We’re excited to publish our leading brands to multiple channels using Digital Publishing Suite,” said Liz Schimel, Executive Vice President, Chief Digital Officer, at Meredith Corporation. “With our tablet editions, we’re looking forward to delivering content that entertains and delights our readers on these new devices – and that also drives additional revenue and subscriptions.”
Here at Adobe, we’re thrilled to work with such a strong and established leader in the media industry. Meredith Corporation produces iconic titles that provide compelling content to its customer base. Meredith features multiple well-known national brands in consumer interest areas such as home, family, health and wellness and self-development. These brands include Better Homes and Gardens, Parents, Allrecipes.com, Family Circle, Ladies’ Home Journal, Fitness, More, American Baby, FamilyFun and EveryDay with Rachael Ray.
The brands that will be produced for tablets include Better Homes and Gardens, Parents and Fitness. Better Homes and Gardens first published in 1922, is the fourth best-selling publication in the United States with a print circulation of 7.6 million. Parents was first published in 1926 and has a print circulation of over 2 million. Collaborating with leaders in the media industry fuels innovative ideas in Digital Publishing Suite, and we look forward to a great partnership.
Today marks a transition for magazine and newspaper publishers. Adobe gathered in New York City along with luminaries from the publishing industry at the 2012 Adobe Digital Publishing Summit to welcome new advancements in digital publishing. Leaders such as Condé Nast, National Geographic, Wenner Media, and Fast Company joined Adobe on stage to highlight how Digital Publishing Suite is making tablet content more engaging, discoverable and dynamic. Stay tuned this week when we will provide video footage of some of these exciting announcements. For more information, see the press release and read the live blog of the event. Today’s announcements include:
- Content Viewer for iPhone – Publishing to the iPhone and iPod Touch provides an opportunity to reach over 220 million readers globally. Condé Nast’s Scott Dadich and The New Yorker’s Wyatt Mitchell showed concepts of what the The New Yorker could look like on the iPhone, including intuitive navigation, browse mode, interactivity and streamlined content.
- Alternate Layout – Tablet devices are flourishing and designing content for mobile devices with different screen sizes is challenging. Streamlining production of tablet content for multiple screens allows publishers to reach more readers, more quickly. National Geographic’s Bill Marr along with Lisa Lytton demonstrated the use of alternate layout in InDesign CS6 to efficiently build content for multiple devices, maintaining the integrity of National Geographic’s artfully designed publication while expanding distribution to a wider array of readers across a variety of devices. National Geographic also announced that they will soon be pushing the monthly magazine to the Kindle Fire.
- Social Sharing – In today’s social world, capitalizing on brand ambassadors and proliferating content through social sharing is essential to building readership. Wenner Media’s Vicci Lasdon Rose and David Kang showed Digital Publishing Suite’s social sharing capabilities in a preview version of the Us Weekly tablet edition. Social sharing enables publishers to inspire new readers with engaging content, ultimately driving an increase in paying subscribers. Now readers can share articles via Facebook, Twitter, and email directly from a tablet application, allowing friends to read shared content on the desktop or mobile device.
- Extended Font Embedding Rights – Choosing the right font is essential when shaping the emotion and essence of a story. Geraldine Hessler of Glamour, discussed the nuances of typography and how it makes an emotional impact on readers. Adobe type guru David Lemon also announced that a select portion of the Adobe Type Library is now available for embedding in folio files (including PDF and HTML formats) with no additional per-use fees. Click here to see a list of over 800 approved fonts that can be used in an application built with Digital Publishing Suite.
- Adobe Edge for HTML5 – Integration of HTML5 into Digital Publishing Suite applications broadens creative options and audience engagement in interactive tablet publications. Fast Company’s Noah Robischon and Joe Zeff from Joe Zeff Design wowed the audience with Fast Company’s use of HTML5 animation in their tablet editions. Using Adobe Edge, a web motion and interaction design tool, Fast Company showed how designers can seamlessly create custom, interactive animations without knowing the details of CSS, and place those animations into InDesign CS6 to ultimately publish a highly engaging, interactive article using Digital Publishing Suite. Use of Edge animations, which leverage HTML5, can dazzle readers and drive even deeper content engagement.
- Support for Metric Guidelines. Adobe also announced that it supports guidelines released by The Association of Magazine Media (MPA) out-of-the-box. Additionally, Adobe has entered into an alliance with Audit Bureau of Circulations (ABC) that will allow the auditing agency to independently verify metrics produced by Digital Publishing Suite.
For a blow-by-blow of these announcements, please read the live blog here.
April 18, 2012
We’re seeing more publications built with Digital Publishing Suite for the new “resolutionary” iPad. Last week, Martha Stewart Living was updated to be retina-capable, meaning it is optimized for the new iPad. In addition, MSLO released its inaugural digital issue of Whole Living for all versions of the iPad. Stewart previews Whole Living on her iPad3 in the following video, pointing out fun animations and delectable recipes.
Whole Living features gorgeous photography of lush gardens and beautiful foods, enhanced by the rich colors on iPad3. I particularly love the step-by-step recipe instructions featuring fennel, fiddlehead ferns, and fava beans. Last week Apple featured it in the Newsstand rotator and named it the iPad App of the Week, surely capturing readers’ attention and driving sales.
April 12, 2012
This change may impact publishers in areas such as analytics, authentication, push notifications and custom storefront. Please review UDID Deprecation on iOS white paper for more details and recommendations from Adobe on how to address this change.
March 28, 2012
Distimo, an app analytics firm, released data today that illustrate increasing consumer demand for Newsstand publications on the iPad. Over 7% of the top 200 apps in the app store are sold via Newsstand. Of those, Distrimo estimates that the top 100 grossing apps available in Newsstand are bringing in $70K in revenue per day. Included in February’s top five are The New Yorker and National Geographic, built with Adobe Digital Publishing Suite. Not surprisingly, most of the revenue comes from in-app purchases, where publishers can take advantage of upsell and cross sell opportunities.
Interested in more information about tablet consumer behavior? Last month, we released data aggregated from Digital Publishing Suite apps, showing that 68% of consumers pay for digital magazines built with Digital Publishing Suite and almost half of those are purchases are subscriptions bought on the device. Magazine readers are buying, and they’re coming back for more.
March 13, 2012
We’ve just launched a new resource for customers and partners, the Digital Publishing Suite Developer Center. This portal contains a wealth of detailed information to help developers extend Digital Publishing Suite, and take advantage of advanced capabilities, particularly of the Professional and Enterprise editions. Content will be updated weekly, and will include tutorials, how-to articles, templates, scripts, code samples and API documentation.
Some initial topics include:
- Building a custom storefront
- Leveraging direct entitlement
- Integrating with Apple Newsstand
- Using push notifications and triggering Apple Newsstand background downloads
- Using a self-signed content viewer on the iPad for USB previewing of folios
- Quickly creating folios from existing PDF files using an InDesign script
The Developer Center is also a quick way to find information on the latest features in each new software release.
February 29, 2012
The American Society of Magazine Editors (ASME) has announced the Digital Ellies finalists, and Adobe Digital Publishing Suite customers topped the charts in categories including General Excellence, Digital Media; Tablet Edition; and Design, Digital Media. The Digital Ellies are the 2012 National Magazine Awards for Digital Media and will be presented at the MPA Digital: Swipe Conference in March.
Over 270 magazine publishers applied, and 90 judges recognize the titles listed below based on excellence in publishing, digital media, and design for digital platforms and tablets. We want to congratulate them for their ingenuity and hard work that has yielded high recognition. The Adobe Digital Publishing Suite team has worked closely with these industry leaders to design a digital publishing platform that provides end users with a captivating reading experience, and they continue to push the envelope in innovation and design.
General Excellence, Digital Media
Honors the best magazines published on digital platforms
- Golf Digest
- National Geographic
Honors magazine editions published on tablets and e-readers
- Golf Digest
- National Geographic
- The New Yorker
Design, Digital Media
Honors magazine websites, tablet and e-reader editions and utility apps for visual and functional excellence
- Everyday Food
- National Geographic
- The New Yorker
Personal Service, Digital Media
Honors service journalism on digital platforms
- Men’s Health
Honors the use of interactivity and multimedia in the coverage of an event or subject
- Golf Digest
Honors the outstanding use of video by magazines
Reporting, Digital Media
Honors excellence in reporting for digital media
The Digital Ellies will be presented on March 20, 2012 in New York City, in conjunction with the MPA Digital: Swipe Conference, a premier conference for magazine editors and publishers focusing on tablets, e-readers, smartphones and apps.
- Register for MPA Digital: Swipe Conference and attend the Digital Ellies luncheon
February 27, 2012
Today, Adobe unveiled data that shows tablet magazine readership is engaged and willing to pay for high value content. In the last year, readers have downloaded 16 million publications built with Digital Publishing Suite. These people are purchasing the majority of their content and taking advantage of built-in interactivity. This high level of consumer engagement bodes well for the future of the digital publishing industry. If you are still wondering whether readers want you to publish to the tablet, the answer is a resounding yes.
The metrics that Adobe is releasing today are based on anonymous, aggregate data of approximately 1,500 apps that have been produced using Adobe Digital Publishing Suite.
Readers Purchase High Value Content on Tablets
68% of consumers worldwide pay for digital magazines built with Digital Publishing Suite.
• 15% of purchases are single issues
• 26% are subscriptions through the tablet app store
• 27% are through direct entitlement (bundling digital with print subscriptions)
Digital Publishing Suite provides a flexible model that publishers use to deliver free issues and subscriptions. Publishers can cross-sell and upsell content to consumers because the app purchasing process is tightly integrated with readers’ buying habits. In addition, tablets create the expectation that users will purchase content. Both Amazon Kindle Fire and iPad were designed to make it really easy for people to purchase content. Readers expect to be able to purchase high quality content on their tablets, and making a purchase does not require them to pull out a credit card and interrupt their lean-back experience, but instead they can press a button and immediately own the content.
Readers Value Interactivity and Invest Time in Digital Publishing Suite Apps
Consumers use nearly half (48%) of all interactive features in a Digital Publishing Suite publication, with the most popular being videos and web views.
Designers instinctively know that interactivity heightens the reading experience, and our results verify that readers value the videos, slideshows, and web views provided in Digital Publishing Suite publications. We built interactivity into InDesign so that designers can integrate features for digital into their print workflow and maintain control over the look and feel of a publication. Therefore, publications built with Digital Publishing Suite not only maintain the design and quality of a print publication, but also allow readers to dive more deeply into editorial that fascinates them. And it is not a coincidence that…
Consumers tend to open a Digital Publishing Suite application up to five times per month on average, and over half (56%) of readers spend between 25 minutes to 2.5 hours a month reading their digital titles.
Thanks to the high quality engaging content provided through publications and the increasing integration of tablets into our daily rituals…
The average amount of time spent consuming content has increased 70 percent over the last six months.
Readers want to purchase a high quality publication that encourages exploration into beautiful and engaging editorial and advertising. Enthusiasm for tablet publishing is on the rise, which bodes well for the publishing industry.
- If you attend Mobile World Congress is this week, please stop by the Adobe Systems booth where Andreas Hollstroem will be speaking about Digital Publishing Suite.
- Read the press release on latest trends in tablet readership: Adobe Technology Powering Massive Growth in Digital Publishing