April 25, 2013
Earlier this week, Adobe Digital Index released the State of Mobile Benchmark, an analysis of the latest Internet browsing trends in mobile device OS and manufacturer as well as insights around the transition in the digital publishing industry to mobile apps. We’re excited to report that the data showed that purchases of digital content published by Adobe Digital Publishing Suite have reached an all-time high: 80 percent of content consumed in February was paid for in the form of a subscription or purchase of a single issue. That’s a 15 percent increase in paid-for content over the last 12 months. Further, digital magazine subscriptions now outsell single issues three to one.
What’s more, the number of weekly issues delivered by Digital Publishing Suite has been steadily climbing for the past two years – ninety million issues have been downloaded to-date. There’s no reason to expect this trend to end.
What is the big take away? Consumers are buying digital magazines at an ever-increasing pace. We’re at the point where digital magazines are moving from early adopters to the mainstream, print-reading audience and they have the potential to deliver a massive amount of ad dollars. People who consume digital magazines are proving to be very high value customers given their propensity to pay for content.
Digital magazine growth is also being driven by new devices coming onto the market. According to a February 21, 2013 article in the Economist, with the introduction of the iPad in 2010, “the market had its first electronic device that could replicate and even enhance (with features like video) the curated, tactile experience of a magazine.” The introduction of the iPad Mini last November added more momentum.
Therefore, it is no surprise that The State of Mobile Benchmark report indicates that tablet readership is up dramatically in the last 7 months – a 200% percent average increase in readers of titles published with Adobe DPS. As more devices come in market, readers are voraciously consuming content – from their favorite TV show totheir favorite magazines and newspapers - on devices.
And of course, consumers want their choice of devices. While tablet usage continues to skyrocket, smartphone apps are starting to also contribute to overall readership. The State of Mobile Benchmark report also indicates that 75 percent of the time consumers are reading content on tablets and 25 percent of the time they are reading content on smartphones.
For publishers this means content ought to be available to readers whenever and wherever they are and ready for any device. Even if readers don’t always have their tablet with them, they’ll most likely have a smartphone. We’ve found that reading behavior is dictated by device so publishers need to give readers an opportunity to engage with content regardless of circumstance – at home, at work, on the go. And that’s key
Engagement Drives Revenue
Additionally, smart use of interactivity has been shown to increase reading times and deeper engagement with content. Case in point. Top Gear a leading UK publisher recently switched from a PDF replica publishing platform to DPS and found that engagement times with their content grew dramatically due to increased interactivity built into their issues.
This in turn has driven greater purchase of content with a sixty percent increase in paid download, eighty percent increase in single issue purchase and 165% increase in subscription revenue. Publishers are able to monetize content on devices, unlike the Web. One last point. Ad revenue jumped up 200%.
As the number of digital magazine readers continues to expand, the opportunity for increased ad revenue from interactive ads is real and immediate. Ads in a digital publication are the best of both worlds: they offer immersiveness and bring products to life. They create connection between reader and advertiser, offering creative ways to extend a brand. A recent ad engagement study from Adobe indicated that interactive tablet ads drive greater brand engagement and 2 times greater product recall as compared to static PDF ad replicas on tablets.
To get a feel for how exciting interactive ads can be, check out these examples below. Then take a look at Adobe Digital Publishing Suite. The readership and engagement metrics tell a great story, but don’t take your eye off the creative potential Adobe DPS provides to make awesome digital content and ads.
Read the complete Adobe Digital Index PDF report here: State of Mobile Benchmark
*Updated May 14, 2013
April 17, 2013
Digital Publishing Suite Enterprise and Professional customers: your DPS Getting Started Guide is here! If your company just purchased a Digital Publishing Suite license, this comprehensive, step-by-step guide will help your team learn to plan, create, and distribute apps.
Similar to the step-by-step guide available for Single Edition customers, this PDF will explore basic concepts and setup, folio creation, interactivity, distribution, workflows and more! This guide pulls together content from the many resources available online into a simple, straight forward, and linear format. Serving as a central hub of instructional content, it illuminates the process of building apps with Digital Publishing Suite.
Before the publishing process begins, it’s important to put a strategic plan in place. Plan your app deployment carefully by getting clarity on supported platforms and devices. Explore single vs. multi folio app creation, subscription models, and multiple ways to distribute apps created with DPS. Your team can control the production and publishing workflow from the DPS dashboard, complete with analytics capabilities and more. From basic terminology to setup, this guide will serve as your business’ tour guide to initiate the app building process.
We have worked closely with first time users and designed this guide to simplify the onboarding process as much as possible. Catering to Enterprise and Pro users just getting started, we dive deep into two complex concepts:
- Account administration: You will explore the distinctions between administrator, application, and DPS app builder roles.
- Agency-client workflow: When agencies build digital publications for clients, both companies need to come to an agreement about license purchase and account administration. This guide walks through several agency-client scenarios so that your team can decide how to structure the relationship.
Enterprise and Pro licensed users: your guide is here! We welcome your comments and feedback so we best help you get acquainted with the DPS workflow. Read the complete PDF here: DPS Getting Started Guide.
March 29, 2013
Digital Publishing Suite is not just for magazines. Corporations are embracing the technology to create digital catalogs, event apps, and sales tools to reach both internal stakeholders and customers. The possibilities are endless! Check out the new Adobe Digital Publishing sessions at MAX designed for corporations interested in efficiently expanding into the mobile space using InDesign resources! Sign up now to reserve your seat in the sessions below:
Day/Time: Tuesday, 8:30 AM – 511A
Session ID: S7824
Presenters: Brooke Entsminger (Lung LLC), Christian Russo (Sotheby’s International Realty), Jose Andrade (Publicis Life Brands Medicus)
- Learn to drive customer and employee engagement through digital publications on tablets and smartphones from top corporations/agencies.
- View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications.
- Explore insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content.
March 13, 2013
Calling all B-to-B publishers! Don’t miss this fast-paced, highly informative hour co-hosted by Adobe and ABM, the Association of Business Information Media. During this webinar, the Adobe Digital Publishing Suite team will take you through important trends in digital magazine publishing that you’ll want to know about—trends in device proliferation, the growth of magazine readership and how readers are engaging with digital apps, to name a few.
You’ll also see real-world examples of business publishers who are using DPS to build their digital business, get a tour of the features that are most relevant to business publishers and see how easy it is to create dynamic, highly interactive publications using the design and publishing workflows you already know.
The webinar is free and open to all. Join us on Thursday, March 21 from 2-3pm EST
Learn more and register now: http://www.abmassociation.com/
January 30, 2013
In this release of Digital Publishing Suite, the library gets a makeover, publishers have new options for app promotion, analytics and social sharing are further refined, and the viewer UI is designed for an improved reading experience. For detail on set up, visit the Digital Publishing Suite Help Site: What’s New in this Release.
New Library User Interface
The library user interface has been re-designed to look more professional and eye-catching as well as allow readers to preview more of the app. View a slideshow of the new library UI here to see a splash page, larger grid cover images, and folio preview:
Pique the Interest of New Readers: First Folio Free
Readers new to your publication may want to “try before they buy.” Now, there is a feature that allows you to distribute the latest folio for free. This feature only works with readers who have never downloaded the app before.
Tailor Content for Readers Based on Subscription Status
Enterprise publishers can create a conditional HTML article or web content overlay that displays different content depending on how the folio was obtained. For example, if the reader is new to your app, you can include a subscription promotion on the HTML article. If your reader is already a subscriber, you can use the space to sell special editions or other content.
Publishers can now change, add or delete subscription options available to readers on an ongoing basis. This allows publishers to do A/B testing of subscription types and hone in on the optimum subscription packages for driving sales.
Sample screenshots of the video analytics report
Site Catalyst users can view more detailed analytics for video content. For example, you can find out how often the video was watched in its entirety and, if not, the duration of time that the video was played.
If your account has multiple titles, the download reports available on the dashboard now show downloads by issue. You can not only see the number of downloads in aggregate, but also see how many titles were downloaded each month.
IMPROVED READER EXPERIENCE
Automatically Open Background-Downloaded Issue (iOS only)
Readers don’t want to wait to download new folios. Now, when a new title is available on the reader’s device, it will download in the background and allow readers to tap on the cover and immediately begin reading new entitled folios. This is especially helpful for newspapers, when readers are opening content on a daily basis.
Open Folio To Last-Read Article and Position
Previously, if readers switched between issues/folios of a publication, the previous folio would reset to the title page when the reader re-opened it. With this new release, readers can pick up where they left off in an article. For example, if they were half-way through an article on page 22, the folio will automatically open to that same reading position.
Local Storage on Android
When I’m doing a crossword puzzle in a newspaper, I don’t want to lose my work when I flip over to my Facebook app. Now, Android apps allow readers to enter information onto a page, leave the app, and return to the same content entered on the page. (This feature is already available on iOS.)
SOCIAL SHARING FEATURES
Facebook Sharing for iOS6
In iOS6, readers can enter their Facebook and/or Twitter credentials in the iPad Settings, allowing all apps on the iOS device to connect with their accounts. Once readers have set this up and share a DPS article via Facebook or Twitter, the sharing dialogue box will seamlessly open, without asking the reader to sign in.
January 28, 2013
On January 30, join Adobe at the Mobile Marketing Association San Francisco Forum for a look at how mobile trends are shaping marketing on tablet and smartphone devices. Together with the Notre Dame Athletics department, we’ll be showcasing how Fighting Irish Digital Media engaged fans and stakeholders through their 2012 Season Review and BCS Championship Game app. Showcasing season highlights, player bios and the rich traditions of the university, Notre Dame was able to actively engage its fan base, easily convert existing content to digital, and speed time-to-market for their app. Join us for this glimpse into the future of mobile marketing, and the mobile strategy of one of the nation’s most storied athletic programs.
January 11, 2013
Next week, retailers from around the U.S. will descend upon the National Retail Federation annual conference to share best practices for thriving in the current retail landscape. The Digital Publishing Suite team has worked with some innovative retailers, and we are proud to share the stage with Benjamin Moore to discuss how companies harness creativity in order to drive the business forward.
Bob Chin, Digital Technologies Manager at Benjamin Moore, will discuss how his team pushed the boundaries of their work to turn color cards into digital publications. Terry Fortescue, Director of Product Marketing at Adobe, will share data about the value of creativity in the workplace. In addition, she will tell some inspirational stories about the DPS team’s garage week, during which engineers took a full week in the summer to pursue innovations that personally inspired them.
The conversation will be guided by Steve McGowan, Executive Creative Director at Landor Associates. McGowan will walk through eight principles of creativity that can help managers and directors develop a culture of creativity.
If you’re attending the NRF Big Show, please meet us after the presentation.
The Cultivation of Creativity
Tuesday, January 15, 2013
EXPO Stage, Expo Hall, Level 1
Description: Recent studies show that 75 percent of us think we are not living up to our creative potential. So what would happen in retail if we were encouraged to be more creative, cultivated creativity and actually made more time for it? Products we sell might look different, production costs might be lower, and companies could be more forward-thinking and resilient as a result. Join us as our experts lead us to what our collective creativity might realize and achieve if nurtured and encouraged, fed and watered.
January 3, 2013
Join the DPS team at the Folio: MediaNext Show on January 8-10, 2013 in NYC. The MediaNext Show pulls together leading publishers to discuss the future of media through keynotes, microsessions, and workshops.
Nick Bogaty, Director of Business Development for DPS, will be sharing the stage with Bill Mickey, Editor of FOLIO Magazine, in a fireside chat to discuss the role of technology in publishing. They’ll touch on what it takes to transition to digital, and how critical it is to choose a solution that let’s you stay on top of the device explosion, approach your marketing in an entirely new way, capture and use data, and stay connected to your readers.
Tuesday| January 8
Gerald Farro, also from the business development team, will discuss what it takes to build an app using DPS and customize it to meet the specific needs of your publication and reader. Gerald will showcase apps built with Digital Publishing Suite that include features designed to help publishers reach a wide audience, deliver interactive experiences, and monetize content. Join the breakout session:
Wednesday | January 9
Visit the Folio: MediaNext Show website to view the conference schedule.
December 12, 2012
The Digital Magazine Awards, rewarding excellence across all disciplines in the Digital Publishing Industry, recently announced the 2012 Winners and Highly Commendeds at the Proud Gallery in London. The 2012 DMA is an international and independently run awards celebrating the best magazines, individuals and advertisers from the digital publishing industry. Hearty congratulations to the seven Digital Publishing Suite customers selected as winners and recommendations!
Bruce Hudson, Chairman of the 2012 DMA, shares that the winners of this year’s awards “not only are innovative and pioneering,” but are also “pushing the boundaries of defining the medium we work in.” (Read more about why he launched the awards here.)
Join us in celebrating the amazing work from this year’s winners! Check out the results below and download the apps to explore the publishing excellence made possible with Digital Publishing Suite tools.
Award: Magazine Launch of the Year (New Format)
Winner: Men’s Health iPhone App
The Judges said: “It’s a Herculean effort to fit that much content in, reinvent the wheel, and still make it seem like good value. I honestly didn’t think a magazine could be this enjoyable on this format.”
Award: Food & Drink Magazine of the Year
Winner: Lakeland Magazine
The Judges said: “A brilliant example of creating a feel good vibe within a magazine. Fantastic use of audio which makes you smile. The creatives get digital, they get magazines, and a top notch experience, is the result.”
Award: Technology and Gadget Magazine of the Year
Winner: WIRED UK
The Judges said: “It’s the incredibly bombastic attitude they have in bringing surprising and investigative content to a regular title. So while I don’t want it to win, it does.”
Award: Travel Magazine of the Year
Winner: National Geographic Traveler
The Judges said: “Beautifully translates this power brand into an informative, picturesque, content rich experience that draws you in and takes you on a journey.”
Award: Editor of the Year
Winner: David Rowan, Wired UK
The Judges said: “A mix of esoteric and relevant content, stimulating and impassioned approaches, all mashed up with high design and oodles of interactive packaging. It’s a great mag, brilliantly led.”
December 10, 2012
Adobe Digital Publishing Suite recently released a feature designed for newspapers that allows readers to view and download specific sections. When I pick up the morning paper, I often grab my favorite sections first: Local, Business, and of course, whatever section has the comics. Newspapers want their readers to download their favorite sections and immediately dive in instead of waiting for the entire folio to download. This is also helpful because daily newspapers can consume a lot of memory on a tablet. By downloading only specific sections, tablet memory will not be consumed as quickly.
What is the reading experience like?
Library View of Sections
The prototype image pictured above shows the layout of sections. In the Library view, readers tap on a button that says “View Sections” to see today’s issue organized into sections. When the reader taps on the section, it begins download. Once sections are available, browse mode will show downloaded sections side-by-side, with no reference to sections not downloaded.
How do I set it up?
Sections can be set up in Folio Producer using the latest release of DPS (v24). Publishers can define metadata for a given article. If you want to be more efficient, import an XML file that has a list of articles that belong to each section. Please note: if you do not specify section metadata for a given article, it will be downloaded with the first section that the reader selected.
Can I see it in action?
We are working with several customers that have adopted sections. Keep an eye out for future posts that highlight leading newspapers’ use of sections.
Learn more about sections on Bob Bringhurst’s DPS Help Site
November 21, 2012
Join the Adobe Meets MPA series on Thursday, November 27th to learn how to promote and monetize content built with Digital Publishing Suite. Presenter Gerald Farro will share strategies for growing digital audiences, developing incremental revenue streams, and extending brands with in-app stores, social sharing, and geo-targeting.
Gerald Farro has been working with many DPS publishers over the past three years. Prior to Adobe, he worked in the trenches at top media organizations such as Wenner Media, Source Interlink and Bauer Publishing. The Adobe Meets MPA lunch is intended to be an open dialogue with publishers to build creative strategies for monetizing digital content.
April 2, 2012
By Debra Bates-Schrott, President
Bates Creative Group
Publishing today means your audience must be at the center of everything you do. This may present a paradigm shift in your thinking as a publication (or maybe it’s old news, if so, good for you!), prompting the question – “Wait, isn’t my content the center of my universe?” Yes and no. Your audience has changed, their media habits have changed, and the way they engage with your content has changed. For instance, a report from the Pew Research Center (“State of the News Media 2012“) shows that “27% of the U.S. adult population now gets their news on smartphones and tablets.” The report also lists that “70% of desktop/laptop owners report getting news on their computers, half of smartphone owners (51%) use their phones for news, and a majority of tablet owners (56%) use their devices for news.”
What does this mean?
Change your thinking and start your strategy with:
- Defining whom you’re talking to.
- Meeting them where they are.
- Giving them the content they want.
- Designing it so they can’t put it down.
How can you put this perspective into practice? As creative people we always want to start with the fun part, “design so they can’t put it down.” But design only gets better if we do the other parts first and embrace a strategic approach. The right strategy starts with questions – Who is the audience? Are they using tablets? What do they want from your content?
The tablet question is THE question now, because the tablet market is undeniably exploding, reaching more and more consumers every day. In fact, Rick Levine, Condé Nast’s director of editorial operations, stated at this year’s South by Southwest Conference that all of the Condé Nast titles from Vogue and Arch Digest to Vanity Fair will have a tablet version by the end of 2012. “We like this technology so much that by the end of the year every magazine will have a digital edition,” he said.
It’s more important than ever to get up to speed on designing your publication for the tablet. At Bates Creative Group, we’ve refined our expertise in transforming publications from a print magazine to various other media platforms, and mastered the process of making a magazine’s tablet app its flagship media piece – all while using Adobe Digital Publishing Suite.
Taken from our experience, here are the top eight considerations (you get the top ten when you hire us) to get your tablet vision and strategy headed in the right direction:
- If there is no difference between a PDF and the functionality of your tablet app, you’ve missed the mark.
- Your tablet app is not a “small version of your website.”
- Whenever possible “show don’t tell.” The tablet is perfect to tell your story through the use of video and interactive graphics. Be considerate of article length. For instance, a story that seems an average read in a printed magazine may be overwhelming on the tablet.
- It’s about “user experience” not reader experience. You cannot design apps without considering the tablet user.
- Consider the dynamics of the horizontal and vertical formats.
- Designing for tablets is a new way of thinking compared to print design.
- Let your users make you proud by sharing your work. Social media has the power to grow businesses. Make it cool and get your tablet users talking about it.
- During the planning stage, brainstorm how you can add interactivity to your content. Overlays and HTML 5 can make an app come alive.
Getting back to your audience – let’s say you build your tablet app and send it out into the world. How do you know if your design is a success? Measurement. Learn how the analytics work. It’s like a window into your audience. Learn from the data and interpret it so you can design better apps with user preferences as your first consideration. Learn what will drive the user from screen to screen and what drives engagement. This is a huge advantage of the app – real-time feedback on performance of your content, design and user experience. Now you can think of your publication as if it were in continual beta testing. This data should also drive everything from your editorial strategy to your photo selects. If you use this feedback effectively as a tool, you will undoubtedly keep improving your product and see your numbers climb.
This is very exciting time for publishers and designers. The world is open to us to explore and use new tools to deliver our stories as real experiences in amazing, memorable ways. I encourage all publishers and designers out there to keep pushing the envelope and to get your audience talking about your work.
Debbie Bates-Schrott, President, Bates Creative Group
Debbie is the founder and chief communications strategist of Bates Creative Group. For more than 20 years, she has led award-winning teams in creative art direction, branding, magazine design and marketing collateral development. Debbie’s more than 70 design awards recognize her exceptional work for organizations as diverse as Cisco Systems, the American Marketing Association, the Land Trust Alliance, the Pentagon Memorial Fund and the U.S. Marine Corps.
Debbie has a strong understanding of marketing communications and design issues, and is intimately involved with every client project. She has a proven ability to anticipate changing business situations, make a rapid and accurate assessment of the opportunity, and respond with creative communications solutions. Debbie thrives in high-pressure, dynamic situations. http://batescreativegroup.com/
March 23, 2012
With the crisp 2048 x 1536 retina display of the new iPad, Digital Publishing Suite customers have several options in how they build their layouts for this device. Colin Fleming, Digital Publishing Evangelist, has collected best practices for publishing to the new iPad that address key design considerations and more. For example, designers should consider factors that affect the reading experience on the new iPad, like interactive overlay resolution and article file formats (which affect file size) as they construct their document.
Download the new “Tablet publishing on the new iPad” whitepaper below and let us know what you think.
- Download Tablet publishing on the new iPad (PDF, 266KB)
March 13, 2012
We’ve just launched a new resource for customers and partners, the Digital Publishing Suite Developer Center. This portal contains a wealth of detailed information to help developers extend Digital Publishing Suite, and take advantage of advanced capabilities, particularly of the Professional and Enterprise editions. Content will be updated weekly, and will include tutorials, how-to articles, templates, scripts, code samples and API documentation.
Some initial topics include:
- Building a custom storefront
- Leveraging direct entitlement
- Integrating with Apple Newsstand
- Using push notifications and triggering Apple Newsstand background downloads
- Using a self-signed content viewer on the iPad for USB previewing of folios
- Quickly creating folios from existing PDF files using an InDesign script
The Developer Center is also a quick way to find information on the latest features in each new software release.
February 27, 2012
Today, Adobe unveiled data that shows tablet magazine readership is engaged and willing to pay for high value content. In the last year, readers have downloaded 16 million publications built with Digital Publishing Suite. These people are purchasing the majority of their content and taking advantage of built-in interactivity. This high level of consumer engagement bodes well for the future of the digital publishing industry. If you are still wondering whether readers want you to publish to the tablet, the answer is a resounding yes.
The metrics that Adobe is releasing today are based on anonymous, aggregate data of approximately 1,500 apps that have been produced using Adobe Digital Publishing Suite.
Readers Purchase High Value Content on Tablets
68% of consumers worldwide pay for digital magazines built with Digital Publishing Suite.
• 15% of purchases are single issues
• 26% are subscriptions through the tablet app store
• 27% are through direct entitlement (bundling digital with print subscriptions)
Digital Publishing Suite provides a flexible model that publishers use to deliver free issues and subscriptions. Publishers can cross-sell and upsell content to consumers because the app purchasing process is tightly integrated with readers’ buying habits. In addition, tablets create the expectation that users will purchase content. Both Amazon Kindle Fire and iPad were designed to make it really easy for people to purchase content. Readers expect to be able to purchase high quality content on their tablets, and making a purchase does not require them to pull out a credit card and interrupt their lean-back experience, but instead they can press a button and immediately own the content.
Readers Value Interactivity and Invest Time in Digital Publishing Suite Apps
Consumers use nearly half (48%) of all interactive features in a Digital Publishing Suite publication, with the most popular being videos and web views.
Designers instinctively know that interactivity heightens the reading experience, and our results verify that readers value the videos, slideshows, and web views provided in Digital Publishing Suite publications. We built interactivity into InDesign so that designers can integrate features for digital into their print workflow and maintain control over the look and feel of a publication. Therefore, publications built with Digital Publishing Suite not only maintain the design and quality of a print publication, but also allow readers to dive more deeply into editorial that fascinates them. And it is not a coincidence that…
Consumers tend to open a Digital Publishing Suite application up to five times per month on average, and over half (56%) of readers spend between 25 minutes to 2.5 hours a month reading their digital titles.
Thanks to the high quality engaging content provided through publications and the increasing integration of tablets into our daily rituals…
The average amount of time spent consuming content has increased 70 percent over the last six months.
Readers want to purchase a high quality publication that encourages exploration into beautiful and engaging editorial and advertising. Enthusiasm for tablet publishing is on the rise, which bodes well for the publishing industry.
- If you attend Mobile World Congress is this week, please stop by the Adobe Systems booth where Andreas Hollstroem will be speaking about Digital Publishing Suite.
- Read the press release on latest trends in tablet readership: Adobe Technology Powering Massive Growth in Digital Publishing