March 18, 2013
Renault, the French auto manufacturer, recently launched a gorgeously designed app using Digital Publishing Suite that features its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand – but also tells the story of how Captur went from “concept to reality”. The app showcases the attention-to-detail that Renault infuses its products – and allows potential customers to experience these features in a way only the tablet app medium can provide.
For example, one portion of the app allows the user to interactively explore the different lighting features the car offers – illuminating not only the beautiful design of the car, but allowing the user to engage with the product as they are considering purchase. In addition, through video interviews with the designers of the vehicle and a special “making of” video that explores the genesis of the project, customers can become thoroughly acquainted with the brand and product line.
In considering the strategy for the app, Laurence Hertzberg, Director of Digital Marketing at Renault notes, “Today’s applications are expected to be intuitive, fun and informative. We chose to use Adobe Digital Publishing Suite because of its unique technology which allowed us to create an immersive experience that is also very rich in content.”
Renault designer Boris Petrovitch-Njegosh also writes, “Captur is the fruit of long, careful reflection about the design of our vehicles and offers a glimpse of the future. It was consequently vital for us to produce an application of the same calibre in terms of its design, user-friendliness and clarity of content. Adobe Digital Publishing Suite turned out to be the ideal solution that gave us exceptional creative freedom and, as well as a comprehensive, near-industrial approach the development process.”
See a short video about the app (subtitled in English), and also download from the App Store below.
- Download the Renault Captur: From Concept to Reality app on the App Store
- View the App of the Week video highlighting the Renault app
March 12, 2013
By Teresa Demel
Sockupied is a digital-only magazine designed for knitting enthusiasts. It is published by Interweave Press, which owns 15 consumer art and craft magazines such as Crochet and LiveWire (both of which are built with DPS and available on Apple Newsstand). I am not a knitter myself, but many of my friends are. They pore over pictures and patterns of sweaters and socks, looking for their next creation. Sockupied feeds their appetite, with images of inventive knitting patterns, and easy to follow instructions.
“Sockupied is that feeling you get when you wish your ride were a little longer so you could finish your heel turn.”
- Sockupied Editor Anne Merrow
As I have mentioned before when I reviewed Cook’s Illustrated and National Geographic Kids, Adobe Digital Publishing Suite is a great way to enhance any tutorial in a publication. Slideshows, nav-to and videos allow publishers to break down instructions and visually demonstrate how to do something. Sockupied is no exception.
In this app of the week video, I demonstrate three levels of engagement with the Sockupied audience. For inspiration, the publication uses slideshows to show multiple views of pairs of socks. It provides basic instruction on how to measure a foot in preparation for knitting, as well as what patterns to follow. For more complicated techniques, such as heel turns, it uses video to flesh out the procedure.
March 7, 2013
By Teresa Demel
Unless you have you been hibernating for the last six months, you know that Microsoft has been heavily advertising both Windows 8 and the Surface tablet. The Centre for Brand Analysis shows that Microsoft’s brand ranking of the Official Top Consumer Superbrands has leaped from 45th to 3rd place since 2012. The ads are not only compelling and fresh, but they are everywhere… including on the iPad.
This week I am featuring two ads from Microsoft. Windows 8 is featured in the January issue of WIRED. Subscribers get to interact with the Windows 8 interface, made possible by HTML animation.
When the February issue showed up in Newsstand, subscribers got a taste of the Surface. One of the more rare and fun overlays used by DPS customers is the image sequence overlay. In the February ad, WIRED’s technophile audience gets to rotate the Surface 360 degrees and see it from all sides – including how the stand works. In addition, the ad includes a snappy video, showcasing the different colors of Surface keyboards available. Both of these forms of interactivity mirror the first steps in shopping for hardware and answer some basic questions: What does it look like? How does that detachable keyboard work, anyway? Can it stand up so that I can watch movies? Will it match my shoes? (Okay, maybe not that last one.)
- Download any issue of WIRED to see compelling ads targeted to its technologically savvy audience.
- Watch the Microsoft ad of the week video on Adobe TV.
February 11, 2013
For companies and brands looking to deliver visually engaging, interactive materials to their internal teams, Digital Publishing Suite provides a rapid way to make sure sales reps and employees are up-to-date, all the time. One company that is using DPS to engage its sales professionals is Sotheby’s International Realty, the global luxury real estate network. With its new app that launched today, Sotheby’s International Realty is able to help its member firms articulate to clients the benefits of listing properties with the company.
Through its iPad app, the company’s real estate Professionals can showcase to clients the firm’s unique media relationships (with The New York Times, Wall Street Journal, Architectural Digest, the BBC and others), social media footprint, branded Web site and more. Combined with slideshows, videos and gorgeous photography, the app helps bring the brand’s content to life. What’s more, DPS helps Sotheby’s International Realty reduce printing and distribution costs by producing its materials digitally.
One of the reasons Sotheby’s International Realty decided to enable its affiliates with an iPad app was to keep the content updated and fresh all the time. When the company adds or updated additional information, it can simply push new content to users without requiring them to redownload the entire app.
Additionally, one feature of Digital Publishing Suite that is core to the Sotheby’s International Realty app experience is private distribution. Because the app is designed to facilitate the interaction between a real estate agent and client, Sotheby’s International Realty distributes the app only to its member firms, making the app available through the company intranet.
Sotheby’s International Realty is excited to see how its iPad app facilitates the sales interaction of its network. Wendy Purvey, Chief Marketing Officer of Sotheby’s International Realty notes, “Our unique collaboration with Adobe ties our entire marketing program together, allowing us to speak to the consumer in a new and interactive way that has traditionally been utilized by the world’s publishing powerhouses to promote their products.”
January 25, 2013
Rolling Stone was released using Digital Publishing Suite on January 16, 2013. This week, I’m sharing a few highlights in the app of the week video.
Back in the day, my brother and I used to pore over issues of Rolling Stone. We read through the music reviews, and when the authors described an album in a compelling way, we would head to the record store and grab a copy. Often, we liked what we heard. But not always. Music preferences are subjective, after all.
As you might expect, Rolling Stone on the tablet is a much improved experience over the print version because readers can listen to the music. They used the audio overlay in DPS to reveal a 30-second snippet of a song. If readers like it, they can head straight to the iTunes store and purchase the album.
Rolling Stone doesn’t limit its editorial to music. In fact, I used to cut out the photos of actors from the issue and tack them to my bedroom wall. (Okay, so that’s where print has its advantage.) This issue features a collection of great photography of the 30 Rock cast. Using the slideshow feature in Digital Publishing Suite, I can explore a plethora of photos that would not likely fit in the print version.
January 2, 2013
by Natalie Kessler, Adobe Employment Branding Manager
The inspiring stories of our employees and the amazing culture that we have at Adobe should not be kept a secret. For that very reason, we decided to publish the Adobe Life digital magazine, a complimentary annual publication that captures what life is all about at Adobe throughout the world.
As an Employment Branding team, our goal is to show the world what a cool company Adobe is as an employer and to inspire readers to consider exploring a career with us. In addition, we want our current employees to be able to share in the experiences of their co-workers that they may not directly interact with. Digital Publishing Suite allows us to tell that story through rich videos, photographs and articles. The Adobe Life magazine features more than 35 employees covering career paths, community outreach, and the many benefits that we all love. The interactivity enabled through our Digital Publishing technology truly brings these stories to life in an impactful way.
This Adobe Life magazine was created for anyone who’s interested in understanding our culture, for those who are considering building a career with Adobe, and for all our employees who are proud of where they work.
Why Use Digital Publishing Suite?
Telling our story through the web is a given. We wanted something different and we know that audiences are increasingly using mobile devices to consume content. We decided to use DPS because we’re a rich-media company and we wanted to tell our story using the tools that reflect Adobe, the value of our products and our brand. We chose to publish to the iPad for our initial launch because of its popularity and market reach, and we plan to publish on more devices as we build up our skills in DPS.
This time around, Adobe Life is available on the iTunes store and a web-viewer version is also available for non-iPad users. Next year, we aim to make the magazine available on a wider variety of tablet devices. Enjoy the magazine and let us know what you think.
December 24, 2012
Wouldn’t you like to give a little more this Christmas, without waiting in line, battling for parking spots, and did we mention- no waiting in line? John Lewis, UK’s largest department store retailer with 39 shops and a growing online business, has released a beautiful Christmas Annual app created with Adobe Digital Publishing Suite. Included in the app, you’ll even find the iconic tv advertisement featuring the heart wrenching snowman journey and tagline: “Give a little more this Christmas.” With the John Lewis Christmas Annual app, giving just got easier!
The free digital Christmas Annual, available on iPad, iPhone, Android devices and Kindle Fire, comes to life with enticing features, topical interviews, helpful tips and elegant photography. The intuitive design makes it easy to explore products and make purchases from the website with just a few clicks and swipes.
John Lewis understands that it’s not just about the product; it’s also about the experience. Interactive elements further enhance the app with creative highlights made possible with Adobe Digital Publishing Suite capabilities. The alluring video of the Victorinox Night Vision Swiss Army watch, the dancing Dune Bo Glitter heels, and the 360 degree rotating view of the KitchenAid 6.9L Artisan Stand Mixer, are just a few little surprises you’ll find wrapped up in this edition.
This app features not just the best John Lewis products, but also a Christmas gift guide, feature article, and gorgeous photography to whisk you away to wonderland. Whether you’re looking to purchase some new twinkle for tabletops, brush up your beauty knowledge with makeup tips, or just window shop while on the go, this app has it all.
Shopping elves worldwide, it’s time to stuff those stockings! Download the 5-star John Lewis digital Christmas Annual to give a little more this holiday season.
December 18, 2012
By Teresa Demel
Just in time for the holidays, David Jones, an up-market Australian department store chain, released its catalog built with Adobe Digital Publishing Suite. Often when I do my holiday shopping, I peruse through a print catalog on the couch and then power up my laptop to make a purchase. The digital catalog hits the sweet spot between those two stages of the buying process. I can look for ideas and when inspiration hits, buy the item without leaving the app.
In this app of the week video, I walk you through the “Gift Ideas” section of the catalog, as well as the “Gift Wrapping” feature.
- Unwrapping a gift with the swipe of a finger (created with the image sequence overlay)
- Flipping through gift idea options for a family member (built with the buttons and slideshow overlay)
We are seeing more digital catalogs built with Digital Publishing Suite every day. Publishing to a tablet allows catalogs to preserve the branding and browsing experience of a print publication, as well as incorporate the interactive features provided by a website.
Download the David Jones Catalog from iTunes.
Check out the app of the week video here.
December 14, 2012
Engine Creative agency used Digital Publishing Suite to build and release the first interactive edition of TopGear for the iPad: The 2012 Awards Edition. TopGear is not only the UK’s leading car magazine, but also a BBC television series in which Jeremy Clarkson, Richard Hammond and James May test drive and review motor vehicles for enthusiasts.
As Andy Wise, Engine Creative’s strategic director stated:
The iPad edition is a must-have for all fans of the TopGear brand as it combines the great editorial content of the magazine, the detail and interactivity from the website, and the top quality video content you associate with the TV show.
Words can describe the attributes of a car, but only a video of a Dacia Duster SUV driving through the mountains of Peru can fully illustrate how it handles rough terrain. The app embraces interactivity provided by Digital Publishing Suite, allowing readers to zoom in on the dashboard of a Pagani Huayra, or ride around the racetrack in a Toyota GT86. The TopGear app is truly an adventure.
- Download TopGear Magazine on the iPad.
December 6, 2012
The largest consumer magazine publishers in the world are powered by Adobe Digital Publishing Suite
Adobe is excited to announce that Time Inc. is publishing Real Simple to the Apple App store using Adobe Digital Publishing Suite (DPS). With launch of this app, Adobe now powers mobile and tablet apps to the top five largest consumer magazine publishers in North America who collectively deliver content to over 200 million readers in North America. Time Inc. now joins Meredith, Hearst, Condé Nast, and Reader’s Digest, all of whom are partnering with Adobe to digitally publish magazines as apps for iPad, iPhone, Kindle Fire and other leading Android tablets and devices. With support from Adobe, these leading publishers are demonstrating innovation through stand-out mobile applications that have been lauded for their high quality design and extended consumer engagement.
The publishing industry has undergone considerable transformation in the last three years. With the initial launch of WIRED on the iPad, a cascade of applications have followed Condé Nast in publishing highly regarded magazine and newspaper applications to a variety of tablet and smartphone devices using Adobe DPS.
Reading behavior of magazine and newspaper apps continue to be shaped as we move into 2013. However, Digital Publishing Suite applications are setting the standard for excellence in readership. A recent report from iMonitor shows that the top five apps to achieve a perfect iMonitor app rating were built with DPS. These apps were highly scored because they are “easy to navigate and appropriately leverage the iPad’s capabilities to both fully engage their users and to expand upon the service typically provided by more traditional media forms.”
In the last 12 months, there have been over 50M issues downloaded from applications created with DPS. Additionally, data from these applications indicates that users are willing to pay for digital content with over 60% of readers purchasing an application as a single issue or a digital subscription.
The successes go on. National Geographic recently stated that they are expecting to exceed their goal of 300,000 paid digital readers before the end of the year. Hearst has over 1M digital readers and continues to grow. Rodale recently noted that they predict that Men’s Health will surpass 100,000 paid digital readers this year. While still small compared to print circulations, digital circulation will continue to climb as the number of tablets and smartphones accelerates. Case in point, roughly 1 in every 2 adults in the US is expected to have a tablet by 2013 (117.4MM users). That is a lot of potential magazine and newspaper readers.
Adobe is proud to be working with many of the world’s most renowned publishers. Our goal is to empower publishing companies with innovative tools, technology, workflows and support to ensure their brands can be designed and delivered to readers where and when they want to engage with their content.
November 20, 2012
By Teresa Demel
As part of my job, I read a lot of magazines built with Digital Publishing Suite. (I know, I know… rough life.) I often stumble across great ads worth sharing, and you will sometimes see an “Ad of the Week” in your feed instead of an “App of the Week.”
For publishers, advertisements are an important revenue stream. For advertisers, their placement and value are carefully scrutinized to maximize return on investment. Ads built in Digital Publishing Suite apps can be extremely high value for both parties when executed well.
REI ad using the Scratch-off Effect
The REI advertisements built into Digital Publishing Suite are both targeted and engaging. REI, a supplier of outdoor gear, sponsored the “Gear Guide” issue of Backpacker, a surefire way to reach the target demographic: people passionate about exploring the outdoors. They use interactivity in order to not only lengthen the amount of time that readers spend in the ad, but also provide moments of joy and entertainment.
Check out three ads featured in this video
- Watch a video introduction with a personal message from the people at REI describing why they are sponsoring this issue.
- Swipe the snow off the page to reveal an REI ad underneath. The designers used the scratch-off effect to create this interactivity.
A tutorial for the scratch-off effect is available in DPS Cookbooks. There is a great discussion in the DPS forum on creating the parallax effect. If you have found any other helpful tutorials on these effects, please post them in the comments below.
April 6, 2012
To show off the value of Adobe Digital Publishing Suite, Adobe recently worked with Hybrid Design to create the internal DPS Sales Tool iPad app. The experience benefitted both Adobe and the agency. According to Dora Drimalas, principal at Hybrid Design, “Digital Publishing Suite opens the door to create all kinds of apps and services for our clients that drive merchandising, brand loyalty, customer acquisition, and more.”
Hybrid Design easily created the feature-rich app for Adobe in just four weeks using Adobe InDesign software. Apps developed with Digital Publishing Suite can increase merchandising, brand affinity, and boost conversions. Instead of passing around tablets to showcase apps that customers have created, Adobe can simply use its own app to demonstrate the interactive feature set.
The DPS Sales Tool app gives Adobe global sales teams immediate access to content that can be updated with ease. The app lets account managers engage with customers using Adobe’s own app as an example of a direct sales use case. It also enables sales professionals to showcase customer implementations, white papers, slideshows, and videos—which makes the presentations even more visually compelling. Using the app, Adobe can illustrate to customers how app content can be distributed behind a firewall for internal groups.
Integrated analytics within the DPS Sales Tool app also provide Adobe with a way to track usage and decided on future enhancements to the app. The company can see what salespeople are showing most, and determine which interactive features and sections are gaining the most traction. For example, analytics show that up to 80% of the account managers or solution consultants who downloaded the application spent up to 30 minutes per application visit and, 55% of monthly visitors leveraged the Digital Publishing Suite Pitch folio included in the application.
Lynly-Schambers-Lenox, group product marketing manager of Digital Publishing Suite at Adobe says, “We’ve experienced it ourselves: Adobe Digital Publishing Suite can empower enterprises and publishers in a vast number of useful and productive ways.”
- Learn more about the Adobe DPS Sales Tool app.
April 4, 2012
The medical manufacturing, pharmaceutical and biotechnology industries have a real opportunity for improved patient and healthcare provider engagement through tablet applications. Apps can help life science organizations in myriad ways – including establishing positive, ongoing brand relationships between health care professionals and patients, accelerating the sales cycle and delivering higher recall rates to drive revenue and build market share, leveraging mobile marketing channels to expand reach of brand and content, and maximizing organizational efficiencies. The following types of apps are showcased in the App of the Week video, which features medical and dental apps.
- Sales apps can quickly deliver product information to busy healthcare professionals and increase the effectiveness of the sales process
- Medical journal apps using interactivity can provide more comprehensive professional development for health care providers
- Patient education apps can drive brand awareness and deepen patients’ health care knowledge, allowing them to take better control of their health care
The Digital Landscape
- Everyone’s Going Mobile
Today’s environment is rapidly evolving, driven by the proliferation of devices people use to consume content - both at home, at work and on the go. Not too long ago, healthcare professionals and consumers depended solely on their desktop computer or laptop to access online information. Now, a growing number of healthcare providers and consumers are likely to seek out content across a multitude of devices on a daily basis.
- Patients are Researching on Devices
Patients want to be in full charge of their medical and health care decisions and are researching and learning about disease, disease management and therapies on their own. Tablet applications offer the opportunity to more effectively inform patients and establish product preferences.
- Health Care Providers Rely on Mobile Technologies
We know that healthcare providers are using devices while at work. Surveys conducted for the pharmaceutical industry in mid-year 2011 found that 64 percent of doctors have a smartphone, while 27 percent of primary care providers and specialists say they have a tablet.
In the past year, pharma investments in smartphone apps, social media platforms, and wireless devices have grown 78 percent, according to Ernst & Young’s Annual Global Pharmaceutical Report.
Ownership of devices by pharma/health sciences industry is 5X general population. 1 in 5 physicians plans to purchase a device in next year (Epocrates, survey, 2010)
Today, sales reps are under increasing pressure to represent more products in less time. Historically, reps had seven to ten minutes with a physician, and now they only have two to four minutes. In addition, they are responsible for a broader array of products. Essentially, they need to entice the physician with more compelling information in less time.
Roche has armed their 31,000 sales reps with iPads in the last year. As tablets make their way into the enterprise as sales tools, sales teams can integrate all customer-facing information into one tablet app, such as white papers, product information, and surgery videos, reducing the cumbersome materials associated with the sales cycle. At the end of the sales meeting, the salesperson can also order patient brochures and other ancillary materials for the doctor without leaving the app, streamlining the sales process.
Tablet apps can quickly and cost effectively deliver product information to busy health care professionals. In a survey conducted with 100 physicians, two-thirds had viewed details on a tablet device, and 68% reported being very satisfied with the format.
In this week’s app of the week video, we show a product detailing app for dental implants, which includes video tutorials and product specs. Product detailing is richer when Digital Publishing Suite features are applied to the app. For example, 360 degree rotation allows the dentist to see devices from all angles. After the sales rep shares information with the customer, the dentist or oral surgeon can download the app from the app store and refer to the tutorials as needed.
Medical Journal Apps
More than 30% of physicians have an iPad, which far exceeds the national average. This shouldn’t be a surprise — health care professionals are constantly on the go and need access to up-to-date information. Journals from medical associations and companies keep medical professionals on top on the latest advancements.
The high resolution iPad (both the earlier and the new version) allow health care providers to see a high level of detail. In the medical field, microscopy is instrumental in understanding disease formation and therapeutic mechanisms. In addition, videos are the most effective way to model interactions on the cellular level. Therefore, not only do tablet apps engage health professionals on their preferred devices, but they allow journals to more clearly communicate technical, peer reviewed information – especially for people who are constantly in motion.
Patient Education Apps
When patients have health care questions, they often seek it out on their own. In fact, approximately 80% of patients seek out health information on the web. The tablet is a great way to connect with and educate patients, especially since people tend to spend more time consuming content on tablet devices than they do on the web.
In this week’s app of the week video, we show the Mayo Clinic’s app designed to educate the general public about research being performed at the clinic. The articles use videos, pinch and zoom photos, and interactive quizzes to show how diseases progress, and how the therapies designed at the Mary Clinic help slow or stop disease progression.
Tablets are the perfect medium to distribute and communicate accurate medical information – for sales teams, medical professionals, and patients. Check out the app of the week video to see this in action!