Digital transformation is not just about technology, it’s about transforming how we work and how we think about technology. So how do we change the way we think? Looking at the common barriers to digital transformation is a good place to start. After all, if the barriers don’t have a name or are not recognized, then organizations can’t possibly hope to overcome them.
The gig economy — defined by freelancers and contractors who are temporary and independent workers — is in full swing. Intuit predicts that, by 2020, 40% of American workers will be independent contractors. Today, 35% have already done work as freelancers. How should businesses prepare for this new disruption in the workforce, and what steps can they take to ensure they continue to attract and retain quality, long-term talent?
Last week, at Think Tank by Adobe, Jeff Vijungco spent an afternoon pondering the future of work with a group of forward-thinking individuals. They discussed how government, data science, transportation, and people’s motivation to work will all undergo a massive shift over the next 5, 10 and 20 years – and employees and employers will need to embrace what’s coming to be successful. Here are Jeff’s top five key takeaways from the discussion.
Today, work is associated with advances in data science, transportation, individual motivations, and even government more than ever. These are themes that we will tackle in our next Future of Work Think Tank by Adobe on February 9 at 1:15 pm PT.
Efficiency is no longer just doing the same things we used to do, only faster. The impact of technology on a business’s ability to boost sales is deeper than that. Technology is no longer optional in sales. Veteran salespeople can adopt, adapt and thrive, or they can resist and be shown the door.
In sales, managing used to be an 80/20 formula. Managers paid little or no attention to the 20% of a team getting 80% of the results. Instead, they focused on who wasn’t in that winners’ circle: managing problems rather than people. Today the focus has shifted to managing 100% of the team to achieve 100% of their results. But how do you get there?
Employees have been left frustrated by inefficient processes, with our new Adobe survey ‘Document Drain’ indicating that electronic signatures, mobile apps and other technologies are key to providing a better way.
As Dan Pink argued in his 2009 best seller, Drive: “carrots and sticks are so last century.” We can do better. Align compensation with all your business goals, not just your sales goals. Sales expert Colleen Francis explains why.
Show your customers that they have gained privileged new connections within your organization and with other customers, just by doing business with you. Show them that they’re more than just a transaction. Your skills make this possible when every member of the sales team can perform both as part of a team and as a community leader, and do so within a digital culture.
Selling is about creating partnerships with your clients. The truth is, buyers have been moving past partnerships for quite some time now. Your customer wants to be treated as an insider. Read more from sales expert Colleen Francis.