A successful event is all about the experience. Hosting major events across industries, dmg events middle east & asia provides their clients with an ideal customer experience beginning with an efficient contract system and ending with a well executed conference. The company initiatives a customer relationship with fast and efficient tools that enable their salespeople to provide the best service possible.
“We decided to accelerate the exhibitor engagement workflow by integrating our Salesforce CRM with an electronic signature solution,” says Gehan Madhanayake, Head of IT at dmg events middle east & asia. “Adobe Document Cloud eSign services was our first choice for efficiency and functionality.”
By integrating Adobe eSign services with Salesforce, salespeople can send contracts to customers with just a few clicks, and information in contracts signed through eSign services is automatically updated. In addition, the mobile capabilities within Adobe eSign services enable on-site support. At the company’s successful exhibitions, many vendors appear year after year. Leveraging mobile signing features in Adobe eSign services, the sales team can offer and complete the entire sales process with the customer at the show.
“In the past, we could initiate the process for signing clients for the next show, with paper contracts which were signed and then entered manually into Salesforce,” says Madhanayake. “With Adobe eSign services, we can view and sign agreements or negotiate and update contracts in real time on a smartphone, tablet, or laptop.”
The integration of Adobe eSign services has introduced a new way of doing business at dmg events. Between the automated workflow and automated reminders, the sales team spends much less time preparing and monitoring contracts, and more time building relationships.
“Adobe Document Cloud eSign services has changed our sales model overnight,” says Madhanayake.