Many luxury restaurants generate a large portion of their income from special events, such as corporate meetings, wedding receptions, birthday celebrations, and charity fundraisers. D&D London, which owns popular English restaurants including Quaglino’s, Le Pont de la Tour, and Chelsea’s famous Bluebird, wanted to make its event booking experiences as quick, crisp, and efficient as its tableside service.
To reduce the time and effort for both the sales representatives and customers, D&D deployed Salesforce CRM for better customer management and replaced paper-based, manual processes with Adobe Sign, an Adobe Document Cloud solution. Customer information from Salesforce is easily merged into the contract, which customers receive by email and can electronically sign on any device with just a few clicks. With its new digital workflow, D&D London has cut contract turnaround time by 88%.
“Previously, using our manual processes, it would take at a least half a day or longer for contracts to be returned,” says Carlotta Albanese, Head of Sales, D&D London. “With the integrated Salesforce and Adobe Sign workflow, we’re giving customers the speed and convenience they expect. Contracts are now being returned in as little as 30 minutes.”
D&D sales representatives process an average of 500 contracts per month. Because Adobe Sign integrates with D&D’s Salesforce CRM, the time it takes staff to generate and send contracts has been dramatically reduced. Going paperless enables the sales team to spend more time building customer relationships and making the event planning experience faster and easier for customers.