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Archive for October, 2011

Technology and Creativity Celebrated at the 11th Annual Adobe Design Achievement Awards

After just a few weeks into my new job at Adobe, I have already had the opportunity to travel to Taipei to attend the 2011 Adobe Design Achievement Awards (ADAA) ceremony. It’s an amazing event – educators and student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists came together from around the world to compete in the “world cup” of design.  Simply put, I was just amazed by the creativity, quality, and design of the showcased work.  Since this competition began in 2001, nearly 25,000 students across 73 countries have been involved. This year, for the first time in ADAA history, we also had the privilege of recognizing faculty in categories honoring teaching excellence.

A few things really stand out for me from the experience. First off, the winner from Taiwan, Sean Chang, is a gifted designer who won the Print Communications category. When asked about his message to other students around the world on using technology and design, his advice was, “Think big and outside the box. Have a positive impact on the world. And make sure that your design tells a story.”  Secondly, almost all of the students spent time talking about the role of design — in their words, “design is about making this a better world for all of us, people and environment.” We could all learn from the terrific insights and pure passion displayed by the students and educators – I know I certainly did.

The winners and finalist projects will be showcased during the Taipei World Design Expo from October 22 through October 30 for the world’s creative and technical luminaries to enjoy.  Join us in congratulating the talented winners in each of the competition’s 15 categories. We encourage you to check out the ADAA Gallery, a digital collection of not only this year’s winners and finalists, but also projects from winners and finalists over the past 10 years. Click here for a recap of the winners and the evening’s events.

We want to thank our partner for the third consecutive year, Icograda, as well as our prestigious judges and Master of Ceremonies, Lita Talarico, School of Visual Arts co-chair of the MFA program for continuing to help us recognize the best student and faculty creative leaders around the world. To view judges’ commentary on the 2011 Adobe Design Achievement Awards click here.

We feel privileged and proud to honor such incredible work through the Adobe Design Achievement Awards!

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