Adobe Education

News & Views from the Education team

Adobe Systems Incorporated

Archive for September, 2012

Educators and Students Cheer Acrobat XI Release

We just announced Adobe Acrobat XI, a powerful new solution that rises to today’s complex document challenges and offers an easier way to teach, collaborate, and boost productivity. New, much requested features include complete PDF editing and export to PowerPoint, as well as touch-friendly capability on tablets. Educators can do their jobs more efficiently and students have a more powerful way to showcase their academic achievements.

But don’t take my word for it – see what educators have to say:

“The new capabilities of Acrobat Pro XI make my life as a district-level Distance Learning Manager and training consultant to educators a lot easier. With the new PDF editing tools, teachers can now edit text and images, something they were not able to do before, and then combine course materials, including documents, photos, and videos into a single PDF, which keeps students interested and engaged.” Linda Dickeson, Adobe Education Leader, Lincoln Public Schools, Lincoln, NE

“Students at Carnegie Mellon University use a wide variety of platforms so distributing content in PDF is vital to making sure that everyone can use it. Adobe Acrobat XI makes it easy to convert any type of content into a PDF file, annotate it with custom headers and footers, and even make the resulting file interactive. As an educator, it is particularly useful to be able to combine class materials, such as slides, photos, screen captures, and links to videos and live web pages, into one PDF.”* Brad A. Myers, Professor, Human-Computer Interaction Institute, School of Computer Science, Carnegie Mellon University

The new and improved features and functionality in Adobe Acrobat XI give educators and students the power to:

  • Combine course materials in a single PDF—Easily assemble documents, spreadsheets, emails, web pages, photos, Adobe Flash Player compatible videos, and graphics in a single, organized PDF to share curricula, learning resources, and classroom assignments.
  • Increase impact with interactive PDFs —Educators can use media-rich PDF documents or ePortfolios to easily track and assess students’ progress over time, as well as deliver feedback more quickly and clearly using text and audio PDF commenting tools. Students can include various mediums to create work that stands out and leaves a lasting impression on teachers and potential employers.
  • Do more on the go—Fill in, sign, and save PDF forms and make comments on PDF files using free Adobe Reader software on your smartphone, tablet, or other mobile device.
  •  Spend more time teaching, less time re-creating materials—Use intuitive PDF editing tools to update text and images within Acrobat XI Pro. Convert PDFs to Microsoft Word, Excel, and now PowerPoint formats, saving fonts, formatting, and time.
  •  Create PDFs that anyone can view and sign—Share PDF files, forms, and ePortfolios with confidence, knowing that students, colleagues, and administrators can open and interact with them using free Adobe Reader software on their computer or mobile device.

We are thrilled with these new features and can’t wait to see what you do with them. Please send us your thoughts via the comments section or Twitter. Also, visit Adobe Education Exchange for new teaching resources and don’t forget to check out Adobe TV for free training videos.

* This statement reflects the opinion of Professor Brad Myers and is not intended to state or imply an endorsement by Carnegie Mellon University

9:01 AM Permalink

Teaching with Modern Tools to Prepare the Next Generation of Web Designers and Developers

This week at Adobe’s Create the Web event, we unveiled a new set of innovations called Adobe Edge Tools & Services. We think these announcements are really exciting for students who want to learn how to build killer apps and experiences for iOS, Android, Windows, WebOS, Blackberry and for the full range of today’s modern Web browsers. Importantly, Adobe is making this free to students and education institutions around the world.

One of the most important tools is Adobe Edge Animate 1.0, which lets students easily create Web animations and interactive experiences. Built from the ground up using modern Web technologies, we think this is a terrific tool to help students learn the fundamentals of interactive design and animation across devices. It’s easy to use, so students can quickly go from “sketch-to-prototype” using the modern standards and approaches used by commercial design firms. And it allows you to create some really stunning experiences. A great example of this new modern Web is the site for the “Paranorman” movie, which looks awesome across both tablet as well as a browser.

The announcements this week also underscore our commitment to open standards, and the modern Web. We outlined a number of contributions made to the Web platform in cooperation with the standards and open source communities. From layout and foundational graphics to amazing cinematic effects (check out the CSS Custom Filters in Chrome Canary), we are focused on making the Web a more expressive platform overall.

There’s a great deal of excitement in the education community around these announcements:

“Teaching complex subjects such as animation, interactivity, and responsive design has been difficult for a number of reasons; primary among these are the amount of prerequisite knowledge required to even approach these activities, and the sheer amount of unaided time and effort required. What Adobe is now doing with the Edge Tools and Services is astounding because they are introducing tools which address both of these issues. This allows the instructor to teach concepts and techniques using tangible assets and the student to freely express their vision in a much more direct and familiar way. In terms of emerging web technologies: Adobe has thrown open the doors to a renaissance!” Joseph Labrecque, Senior Interactive Software Engineer, Adjunct Professor, University of Denver

“Reflow is going to be a huge teaching tool when it comes to Responsive Web Design. I am also looking forward to playing with the Edge apps and discovering how they integrate with each other and the Creative Cloud apps in the context of workflow. This looks like it is going to be fun to discover…and then teach.” Tom Green, Professor of interactive Multimedia, Humber Institute of Technology

“As HTML5 continues to provide web designers new opportunities to create more complex web projects using animation, responsive layouts, and web fonts, Adobe has created Edge Tools and Services to make some of these complex techniques easier. Both designers, and especially students, can quickly get the opportunity to become familiar with these new tools and find how easily they enhance their web projects, especially with Adobe providing most of these tools for free. These new tools will allow designers the opportunity to become more efficient and effective in producing better quality web work for today’s changing web environment.” Matthew Leach, Director & Author, Adjunct Professor, Colorado Technical University, The Art Institute of Colorado, Westwood College, SUNY, International Academy of Design and Technology, Author for Wynn Press

“Rather than attempting to make one big super tool, Adobe is making smaller focused tools for specific tasks. This will allow folks to use the tooling where they are helpful, but not require a complete rethinking of how you are comfortable working today.” Jason Madsen, Department Chair, Full Sail Univeristy

Again, to make it easier for educators to introduce these modern tools into the classroom, Adobe is offering Edge tools and services for free for students, educators and education institutions. All of the Edge Tools and Services are of course part of the Adobe Creative Cloud. You can learn more about these announcements here. How would you use these tools in the classroom? Drop us a note in the comments section or follow us on Twitter.


11:11 AM Permalink

The Power of Digital Storytelling

Today, we announced the latest edition of Adobe Photoshop Elements 11 & Adobe Premiere Elements 11, photo and video editing tools, spurring endless possibilities for K-12 educators in how they are teaching today’s tech savvy kids. Whether it’s a simple animation to explain fractions in math or a student-driven documentary to illustrate world issues, Adobe tools help teachers teach and empower students to show off their skills through digital storytelling.

Some of our favorite ways to leverage Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 in the classroom include:     

  • Produce extraordinary images with new Adobe Photoshop Elements 11—Students can easily edit, enhance, and find photos; make custom creations; and share images via print, the web, and mobile devices.
  • Produce amazing videos with new Adobe Premiere Elements 11—Students can apply Hollywood directors’ techniques with InstantMovie, which automatically edits together their best clips with coordinated music, titles, and effects. They can use new FilmLooks to apply favorite cinematic styles to their movies.
  • Access teaching resources at the free Adobe Education Exchange—Photoshop Elements 11 & Adobe Premiere Elements 11 is supported by ready-to-use lesson plans, tutorials, tips and tricks, and video lesson examples. It’s all accessible online through the free Adobe Education Exchange.
  • Present professional-caliber podcasts—Teachers and students can export audio and video to the web for rich media podcasts that can be downloaded to personal computers and a variety of mobile devices.
  • Share and present projects via popular online sites—Photoshop Elements 11 & Adobe Premiere Elements 11 and supporting resources include tools that make it easy for teachers and students to quickly share photos and movies on popular sites such as Facebook, YouTube, and Vimeo.
  • Keep classroom work and projects on track—Using new Organizer views, students can intuitively sort and manage photos and videos based on people, places, and events. An Auto-Analyzer can find their best photos and footage for them.
  • Provide a friendly work environment—Students can organize, edit, create, and share more quickly and easily thanks to big, bold icons; a helpful Action bar; and the ability to choose from Quick, Guided, and Expert editing modes to fit their needs or skill levels.

We are really excited about this release, which features a new-and-improved interface and innovative features that make photo and video editing, organizing and sharing much easier.  

Is there an idea you would like to share?  Please send us your thoughts. Meanwhile, check out Adobe TV for free training videos or follow us on Twitter for the latest news.

2:17 PM Permalink

Adobe & You – Define YOUR Personal Brand

Personal Branding: it’s hard to miss all the buzz on the topic, but you may still be wondering what it is and why you need to think about it.

Tom Peters, the author who first discussed the concept of personal branding, did a good job of summing it up when he wrote, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc.”* Like a company that works to differentiate its brand and products, you, essentially, need to make you stand out. In an increasingly competitive, global economy, it makes sense that college applicants and job seekers who can distinguish themselves by effectively communicating their reputation, style, opinions, and skill will be those who rise above the noise.

So why should you care about personal branding? Every time you create a killer presentation for a classroom project, a poster to drive attendance to an important cause, or even a website for an entrepreneurial venture, it is a reflection on you and a step in building your personal brand. Your words and actions; your skills, knowledge, and experience; the things you’re passionate about and the manner in which you express that passion all contribute to the perception of who you are. Without a visibly unique value proposition and way to communicate it, you will simply blend in with everyone else. Or worse, due to the proliferation of publicly available data online, be viewed in a negative light.

Sound intimidating? You may think you don’t have the technology skills that support building a personal brand, but that is where Adobe can help. Visit “Adobe & You,” a site designed to provide all the tools necessary to experiment, refine and perfect your personal brand, starting with a collection of tutorials to get you from newbie to expert. You can learn how to create a logo that speaks to your interest and expertise, a t-shirt to promote your favorite club, an amazing Facebook cover photo and so much more. And what better way to highlight your capabilities than to actually demonstrate them with creative illustrations?

Test your skills right away by participating in the “Wear Your Heart on a T” contest for a chance to win $5,000 and a year-long Creative Cloud membership! Need inspiration? Check out the t-shirt gallery here or follow our student stories posted on Facebook.

Personal branding effectively communicates your skills and your passions and I challenge you to get creative and stand out! And, if you’re still not convinced, check out these posts from Forbes, Mashable and College Info Geek that talk about the importance of personal branding.

As always, we want to know your thoughts so please drop us a note here or through our Twitter or Facebook channels.

* Fast Company, Tom Peters, August 31, 1997:

11:05 AM Permalink

Adobe Announces 2012 Adobe Design Achievement Awards Finalists

It gives me great pleasure to announce this year’s Adobe Design Achievement Awards (ADAA) finalists and honorable mention recipients. These talented individuals were selected during an intensive two-day judging process that brings together a diverse group of design educators and professionals. More than thirty preliminary and eleven official judges, hailing from sixteen different countries, contributed their unique cultural perspectives and wealth of design insight to the task of selecting the finalists. Let me tell you, the judges had their work cut out for them!

Every year, we receive thousands of amazing submissions, making this a really challenging competition. During the 2012 open call-for-entries, the ADAA received 4,979 submissions from more than 70 countries. The student entries were judged on originality, effectiveness in meeting the communication objective and skill in applying Adobe products. Faculty submissions were scored on educational innovation and the development of applications to better an overall educational experience. Based on this criteria, the judges narrowed the field to 1,200 semifinalists, and from that group, 41 finalists and 20 honorable mention recipients were selected. Entries from Australia, Belgium, Brazil, Canada, China, Germany, Great Britain, Ireland, Israel, Italy, Korea, Malaysia, Mexico, Poland, Russia, Saudi Arabia, Singapore, Thailand, Taiwan and United States make up the finalists and honorable mention recipients.

Winners will be selected from among the 41 finalist entries and announced on November 9, 2012, at the Adobe Design Achievement Awards ceremony in Toronto, Ontario, Canada, as part of the DesignThinkers 2012 convention.

On behalf of Adobe, I congratulate our 2012 finalists and encourage all of you to give a big shout out to these talented students and educators (listed alphabetically by category below; also available here):

Animation: Group leader Christopher DeVito, School of Visual Arts, United States

Animation: Ainslie Henderson, Edinburgh College of Art, Great Britain

Animation: Brett Underhill, New York University, United States

Application Development: Benoît Boucart, Hogeschool West-Vlaanderen (HOWEST), Belgium

Application Development: Bram Monstrey, Hogeschool West-Vlaanderen (HOWEST), Belgium

Browser Based Design: Group leader Sanghun Heo, Hongik University, Korea

Browser Based Design: Vanessa Li, Sheridan College, Canada

Browser Based Design: Group leader Won-young So, Kookmin University, Korea

Game Design and Development: Group leader Mitchell Brien, Swinburne University of Technology, Australia

Game Design and Development: Kamonwit Sirithananonsakul, Prince of Songkla University, Thailand

Illustration: Yeni Kim, Royal College of Art, Great Britain

Illustration: Jung Hee Lim, Kookmin University, Korea

Illustration: Zhongxuan (Sam) Liu, Guangxi Arts Institute of China, China

Innovation in Interactive Media in Education: Group leader Carlos Amaral, Centro Universitário Augusto Motta, Brazil

Innovation in Interactive Media in Education: Anna Zyrianova, St. Petersburg State Academy of Art and Design, Russia

Innovation in Motion and Video in Education: Hector Herrera, Ontario College of Art and Design, Canada

Innovation in Traditional Media in Education: Dan Bittman, AIC College of Design, United States

Innovation in Traditional Media in Education: Kyuha Shim, Rhode Island School of Design, United States

Innovation in Traditional Media in Education: Mengyi Xie, East China Normal University School of Communication, China

Installation Design: Group leader James Coltman, University of the Arts London, Great Britain

Installation Design: Group leader Dongseop Lee, Chung-Ang University, Korea

Installation Design: Group leader Amanda Rezza, Iuav University of Venice, Italy

Live Action: Group leader Zhen Wei Cheong, Tunku Abdul Rahman College, Malaysia

Live Action: Christopher Lavelle, Sunderland University, Great Britain

Live Action: Marc Rühl, Hochschule für Gestaltung Offenbach am Main, Germany

Mobile Design: Minzhe Chen Cheng, Ringling College of Art and Design, United States

Mobile Design: Group leader Ornella Giau, Iuav University of Venice, Italy

Mobile Design: Kirsten Southwell, North Carolina State University, United States

Motion Graphics: Group leader Andrej Balaz, collaboration between the University of the Arts Bremen, Germany and the University of Monterey, Mexico

Motion Graphics: Michael Rigley, California College of the Arts, United States

Motion Graphics: Matan Yaniv, Shenkar College of Engineering and Design, Israel

Non-Browser Based Design: Group leader Lee Soyoung, Hongik University, Korea

Packaging: Group leader Seungkwan Kang, collaboration between the Sungkyunkwan University and Kookmin University, Korea

Packaging: Mark O’Brien, Dun Laoghaire Institute of Art, Design and Technology, Ireland

Packaging: Richelle Rogers, York University/Sheridan College, Canada

Photography: Wade Hudson, Humber College, Canada

Photography: Pablo Jimenez, Academy Of Art University, United States

Photography: Hyunjin Kim, Ewha Womans University, Korea

Print Communications: Jeff Han, Art Center College of Design, United States

Print Communications: Jerod Rivera, Art Center College of Design, United States

Print Communications: Nada Seet, Saudi Arabia, School of Visual Arts, United States

For more information on Adobe Design Achievement Awards 2012, please go to You can also follow our journey by checking out our Facebook or Twitter channels.

11:53 AM Permalink

Thoughts on PhotoshopWorld

Vegas? Photoshop?  What can possibly go wrong?   Twice a year the faithful gather at PhotoshopWorld, called together by Scott Kelby and The National Association of Photoshop Professionals.   This week, the West Coast edition is taking place in Las Vegas.

A record number of Photoshop pros, over 4000, have descended on Sin City for three days of presentations, in-depth training and inspiration — everyone from digital re-touchers, commercial, wedding and portrait photographers, videographers and graphic designers.

Kicking off proceedings was a typically funky keynote session.  Over the years NAPP’s keynote themes and presentations have become the stuff of geek legend, ranging from Star Trek, Hard Rock, Heavyweight Boxing, NBA, Project Runway and Olympic horse dressage.  One from that list might not be true.  This year (as if we haven’t already had enough of it) it’s the Presidential Election: In Photoshop We Trust.

At this morning’s keynote Adobe’s Grand Photoshop Poobah, Winston Hendrickson, kicked off our section with a State of The Union address on inspiration, creativity and how our engineers are working closely with Apple to ensure that Photoshop can take advantage the new Retina display on the latest MacBook Pros.  It’s coming soon!

Dr. Russell Brown then gave a quick demo of Photoshop Touch 1.3, announced and available today (with Retina display support).  Russell seemed most excited that he was finally able to say that we have now integrated “The Power of German Engineering” into the Photoshop product line – Touch is developed by our talented team in Hamburg, GermanyVorsprung Durch Technik, for all you old ad luvvies out there!

Adobe evangelist Julieanne Kost then toured us around Lightroom 4, Photoshop CS6 and sneaked Digital Publishing Suite (DPS), Single Edition – which will be added to Adobe Creative Cloud in the next few weeks.   It’s easy to see that DPS Single Edition could be a huge boon for photographers – imagine a wedding photographer now having an iPad App, available free from the Apple Store, that showcases their work in an interactive catalogue or brochure.  Single Edition allows you to publish an unlimited number of single, stand-alone iPad apps.  This is another example of how we’re adding new capabilities continually to Creative Cloud, at no extra cost to members.

The vibe at Photoshopworld was, as it always is, full of energy and boundless enthusiasm.  Not many companies are lucky enough to product that can inspire passionate zeal, like Photoshop does.   At Adobe, it’s not something we take for granted and the Photoshop team are hard at work delivering new features that will ensure…….another four years in digital imaging power.

11:29 AM Permalink