Adobe Education

News & Views from the Education team

Adobe Systems Incorporated

Archive for September, 2017

Adobe Max Conference Contest for Adobe Students

Want the chance to be Adobe’s student influencer at Adobe MAX 2017? Two lucky winners will receive a trip to Las Vegas, a VIP student ticket to Adobe MAX, a custom-curated agenda where they will learn, create, and connect with other creative professionals, and first-access to new Adobe tools. 

To enter, creatively interpret any line from the ‘Future is Yours’ video (posted above) and post a photo of your work to Instagram or Twitter with #adobemaxcontest and a trip to Vegas could be yours!  

NO PURCHASE NECESSARY. The Adobe MAX Conference Contest begins 9/13/17 at 12:00 PM PT and ends 9/30/17 at 11:59:59 PM PT. Open only to legal residents of the 50 US and DC who are at least 18 years old or older and who are enrolled and in good standing at a higher education institution (college or graduate school) and taking at least twelve (12) credits or units at the time of entry. See for Official Rules and complete details, including entry instructions, prize information, restrictions, etc. Void where prohibited. Msg&data rates may apply. Sponsored by Adobe Systems Incorporated, 345 Park Ave., San Jose, CA 95110.


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Introducing a free, practical guide to creating digital media in any academic discipline.


The Adobe Education team is excited to announce the release of a powerful new digital literacy resource for teaching and learning: Adobe Creative Cloud Across the Curriculum: A Guide for Students and Teachers. Written by Professor Todd Taylor of the University of North Carolina at Chapel Hill, this online guide is designed for students and faculty in all academic disciplines who want to tackle their work in innovative ways using digital media.

As Professor Taylor states in the guide’s preface, the contexts in which people produce and circulate work continue to evolve in response to new digital and information technologies. He aims to help strengthen students’ and teachers’ creative capacities by teaching them to use Adobe Creative Cloud to solve problems and connect with audiences of all kinds.

The guide “flattens the technological learning curve,” showing how to choose the right Adobe tool for any academic assignment and how to quickly get up to speed and start creating. Chapters cover what Creative Cloud is and how it works, as well as how to create a wide range of projects with Creative Cloud apps and services. Teaching modules include the following:

  • Adobe InDesign CC for scientific communication
  • Adobe Audition CC for creating a humanities podcast
  • Adobe Illustrator CC for designing infographics
  • Adobe Premiere Pro CC for making a social sciences documentary
  • Adobe Photoshop CC for creating social media memes
  • And many more

Adobe Creative Cloud Across the Curriculum also includes assessment rubrics and student work samples to help faculty develop their curricula and lesson plans for any class from business to English to the sciences — and to show students what they can achieve.

“The purpose of higher education is to develop students into well-rounded scholars and prepare them for employment and fulfilling careers. Students must feel empowered to learn, think critically, create, collaborate, and communicate in ways that they can transfer to life after education, and faculty has to be able to teach these skills,” said Karen McCavitt, group manager of worldwide marketing for education enterprise at Adobe. “Dr. Taylor’s eTextbook gives faculty and students the tools they need to maximize the Creative Cloud offering and digitally enhance their experiences on either side of the lecture hall.”

Explore the guide today and see how your institution can enhance digital literacy with Creative Cloud.

10:42 AM Permalink

Adobe Education blog post: NMC Strategic Brief, Part 2

New NMC brief underscores the need for higher education institutions to incorporate digital literacy across all disciplines.

By Karen McCavitt, Group Manager, Worldwide Marketing for Education Enterprise at Adobe

New Media Consortium (NMC) just released Digital Literacy in Higher Education, Part II: An NMC Horizon Project Strategic Brief, and it’s a must-read for higher education leaders looking to create effective digital literacy initiatives on their campuses.

Commissioned by Adobe, the independent research examines how educators and administrators view digital literacy. It also shows how they can help their students learn, create, and communicate in modern ways with digital content — and develop the critical-thinking and creative problem-solving skills employers value. The brief offers the following:

  • An expanded definition of digital literacy that emphasizes the role of learners as creators and examines inequalities of access based on economics, gender, race, and political divides
  • Examples of successful programs that empower students to hone their digital literacy skills and prepare for the workforce
  • Digital literacy frameworks and examples from Europe, Africa, North America, Australia, and the Middle East
  • Ten views of digital literacy from international experts
  • A look at the future of digital literacy and the influence of technologies and phenomena like virtual reality, blockchain, automation, and fake news

The report emphasizes the need for higher-education leaders to approach students as creative thinkers and storytellers and help students build out their digital literacy skills in all subjects — including the sciences, the humanities, and business courses.

Adobe fully supports these efforts. We’re committed to empowering educators with the creative tools they need to enhance their students’ academic experiences and to teach the critical thinking, digital literacy, and problem-solving skills their students need to succeed in the digital economy.

To that end, we offer teaching and learning tools, modules, rubrics, and student examples through our Adobe for Academics site within the Adobe Education Exchange. The site shows how institutions like Clemson University, the University of Southern California, the George Washington University, and the University of North Carolina at Chapel Hill have incorporated digital literacy into a wide range of courses and assignments with Adobe Creative Cloud.

We encourage everyone in higher education to read the NMC brief, which is available online, free of charge, under a Creative Commons license for easy duplication and distribution.

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