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Student Portfolio Reviews Make A Difference – 3% MiniCon Miami

Guest Post by Melanie Leonard

Portfolio Review, 3% MiniCon MiamiI am a student and an aspiring art director in advertising. That means EVERYTHING rides on my portfolio.

These are my current life (portfolio) worries:
Is my thinking strategic,
Is my artwork crafted beautifully,
Is the work clearly understood?
Ultimately, do these pixels entice you enough to want to work with me?

Many times, my portfolio is the first and only impression I have to convey who I am as a creative. However, I’ve stared at it endlessly and so, I don’t know what impression I’m leaving.

When it comes to looking for fresh eyes, I’m always surprised by how many people actually want to help. This was proven today by Adobe, the 3% Conference and the creative directors who came together to organize a most beneficial portfolio review for us young creatives.

Portfolio Review, 3% MiniCon Miami I walked in the airy room, sat down at a long table, opened my laptop and listened as an experienced sage reviewed my portfolio. She took the time to get to know me and where I want to go. Right away I felt like she had my back and wanted the best for me in this business while also providing me with actionable critique. She unforgivingly went through my site with a fine-tooth comb, yet I’ve never felt more encouraged.

It’s all the better that this event happened during the 3% Minicon in Miami, where all the attendees left inspired. When we talk about the future of advertising and wonder where its going, the 3% Conference is leading the way.

Events that bring creatives together to mentor, encourage and learn are fundamental to the creative field and is what makes it so exciting. It’s powerful to see Adobe and the 3% Conference come together to enable this. Because ultimately, together is how we’ll transform the industry.

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Learn More about The 3% Conference here: http://www.3percentconf.com

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