At our recent MAX conference, we announced the Adobe Creative Cloud – a groundbreaking initative that we believe will radically redefine the creative process. We’re excited about this new offering – it brings immense value to our customers allowing them to continue creating amazing things in whatever environment they choose.
The Adobe Creative Cloud consists of:
- Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
- Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
- Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
- Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.
We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.
Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.
For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.
There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows. I’m very excited about what this means for Adobe and our customers and look forward to providing the latest tools and services that enable them to express their creativity in new ways.
This year marks the first time that the Adobe Design Achievement Awards (ADAAs) are offering higher education students around the world the opportunity to submit early and be recognized – with three semifinalist judging sessions for entries submitted by Jan. 28, April 29 and June 24. Students can submit twice within a category, and for the first time, can participate in as many categories as they would like. The 2011 awards also introduce three new categories for faculty: Innovation of Interactive Media in Education, Innovation in Video and Motion in Education, and Innovation in Traditional Media in Education.
Check out the first round semifinalists from 2011 ADAAs.
As in years past, industry luminaries from universities and top design companies worldwide serve as the ADAA judges, volunteering their time to recognize emerging talent in the technical and creative arts. For some background about the judges, check out their bios here.
The ADAAs honor the best student and faculty graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from higher education institutions around the world. Finalists will be invited to attend the awards ceremony in Taipei, Taiwan in October 2011.
Today Adobe announced the call for entries for the eleventh annual Adobe Design Achievement Awards (ADAA) and introduced new categories — to include faculty and staff. For over a decade the ADAAs have celebrated higher education’s best student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists. This year marks the first time that Adobe and the creative industry will recognize teaching excellence as well as student accomplishment.
Adobe will host the awards ceremony during the International Design Alliance (IDA) Congress in Taipei, Taiwan in October 2011. For the third year in a row Icograda is endorsing and supporting Adobe’s flagship creative competition.