Last month I attended the Adobe Digital Publishing Summit in New York City. Marketing executives and creatives from publishers and corporations as well as faculty and staff from educational institutions gathered to discuss trends, use cases and best practices in digital publishing.
During the Summit, I had a chance to meet with some education customers to discuss how students, faculty, alumni, and athletic fans expect information and news beyond what can be communicated in a printed format—wanting to access it on their mobile devices, smartphones and tablets. I also learned how colleges and universities are using DPS to create digital publications that captivate their campus constituents. Here are some of the key things I learned from education customers who attended the Summit:
- Tim O’Connor from Notre Dame Athletics shared the game day app that was developed for the 2013 BCS National Championship Football Game. Content was based on its print gameday program, but included other assets such as photography and video—some which had been unavailable to the public before. Because Notre Dame has fantastic photographers and videographers, they were able to “create an app without recreating anything.” Tim explained that through the app, the school had an opportunity to stay more engaged and connected with their fan base. Download the Notre Dame game day app from the iTunes store and follow along with the game today.
- Education Marketing staff in attendance were interested in using DPS to stay connected with their alumni and discussed ways their admissions departments could recruit new students leveraging the engaging functionality DPS provides. Attendees were impressed by the ability to track and measure the effectiveness of their apps with the built in analytics.
- Faculty that are currently teaching DPS skills were thrilled to see how their students are creating their own apps while gaining highly employable skills. Marketers I spoke with from publishers and corporations who attended the Summit all expressed the need for more graduates that are proficient in digital publishing skills—knowing how to create and deliver digital content—especially for tablet devices. See how Oregon University is teaching their journalism students these new skills here.
It was really exciting to see how publishers like National Geographic and companies such as Sotheby’s International Realty are embracing DPS to deliver highly engaging digital content. It’s even more exciting to see Higher Education Institutions leverage DPS to help turn static, printed pieces like recruitment brochures, game-day programs, alumni magazines, and even coursework into interactive pieces that keep their audience coming back for more. To learn about Adobe Digital Publishing Suite and how it can increase the impact of your institution’s communications, promote sustainability and help students develop in-demand career skills, visit us here. Also, check out an additional recap from the Summit and come back to download the Adobe Digital Publishing Summit App to see speaker presentations and videos.
The upcoming BCS National Championship game, Notre Dame vs. Alabama, is expected to be among the most-watched college football games of all-time. Now, sports fans around the world can get the inside track by downloading a free Game Day App powered by Adobe Digital Publishing Suite (DPS). These multimedia-packed apps enable fans to enjoy the latest in second screen experiences as they interact with articles, photos, videos, team roasters, and social media feeds in real time. It simply makes the game come alive. Who do you think will win? Download your favorite team’s app here and get in the game!
All of these great features were made possible with Adobe Digital Publishing Suite, a complete solution for creating rich, interactive content across devices. With mobile devices becoming the interface of choice for digital content, educational institutions increasingly rely on DPS as the de facto standard to communicate with students, alumni, and the broader campus community. Students are also using DPS to create and deliver digital content – especially via tablet devices – while honing skills that give them an edge in today’s highly competitive job market. The good news is, with DPS, students and institutions alike can create digital campus newspapers, brochures and apps without writing a single line of code!
If you’re interested in seeing how it all works, check out a couple of recent tutorials that we posted to the Adobe & You students channel on Adobe TV. The first shows you how to optimize your InDesign portfolio for the iPad and the second walks you through how to publish an iPad application.
At our recent MAX conference, we announced the Adobe Creative Cloud – a groundbreaking initative that we believe will radically redefine the creative process. We’re excited about this new offering – it brings immense value to our customers allowing them to continue creating amazing things in whatever environment they choose.
The Adobe Creative Cloud consists of:
- Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
- Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
- Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
- Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.
We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.
Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.
For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.
There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows. I’m very excited about what this means for Adobe and our customers and look forward to providing the latest tools and services that enable them to express their creativity in new ways.