I joined Adobe four months ago as an Education Advocate. My job is to focus on supporting creative teaching and learning in Kindergarten through 12th grade. Since I started, I visited 26 teachers in 25 schools and saw nearly 800 students engage with Adobe’s creative software across California and the Province of Alberta. In this blog, I want to share the top three lessons I learned from these educators and students.
1. Students are creating incredibly high-quality digital art and media
During my seven weeks on the road, I was constantly impressed by the work students were producing, their creativity and knowledge of Adobe products. For example:
- Students at Palo Alto High School (California) design professional-quality spreads using InDesign, mirroring the style of famous artists like Ellen Lupton, Peter Max, and Saul Bass.
- A 3rd grade teacher at Cranston Elementary School (Alberta) teaches his students Photoshop Elements and Photoshop Touch to produce a music video.
- Edmonton Catholic School District (Alberta) holds an annual Film Festival. This year’s Best Film was so impressive, most people don’t realize that the student who made it was only 15 years old!
2. Students are passionate about creativity
We talk a lot about creativity at Adobe, but students don’t need any convincing—they already know how essential self-expression and creativity are. I met a student at New Tech High School (California) who spends all of his free time (and much of his time in school) making movies and creating digital art. At 14, he has a Flickr account with more work than many artists! Another student at Valhalla High School (El Cajon, California) works 40 hours a week during the summer creating a gamified classroom system for his teacher so that every media arts student can have a personalized, creative experience in class.
3. Students quickly learn tools that allow them to be creative
Students are passionate about creativity and they love using industry-standard tools that help them express themselves fully. In just one semester, a student can go from being a Photoshop novice to designing the school newspaper in InDesign or even getting a summer internship with a local design firm. One student from Old Scona High School (Edmonton, Alberta) told me how she learned to code when she was just 9 years old when her father got a book on coding. Nearly ten years later, she’s using Dreamweaver to build a custom website for her dad’s company and she secretly let me know that her web design skills far surpass those of her dad’s!
And this is just the beginning. Stay tuned for more stories about inspiring students and educators who are redefining creativity and ensuring that classrooms are powerful sites for creating and learning. If you have a great story to share, don’t be shy, let us know!
At our recent MAX conference, we announced the Adobe Creative Cloud – a groundbreaking initative that we believe will radically redefine the creative process. We’re excited about this new offering – it brings immense value to our customers allowing them to continue creating amazing things in whatever environment they choose.
The Adobe Creative Cloud consists of:
- Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
- Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
- Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
- Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.
We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.
Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.
For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.
There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows. I’m very excited about what this means for Adobe and our customers and look forward to providing the latest tools and services that enable them to express their creativity in new ways.