Earlier this year, I had the terrific opportunity to join Adobe. Over the course of the last few months, I’ve been impressed with the company’s commitment to student and teacher success around the world. What really stands out for me is the way in which Adobe software lets students create and express themselves in amazing ways. I’ve seen 5th graders make video games in Flash and 10th graders create terrific movies in Premier. I’ve had the opportunity to see university students create works that are just stunning (especially when at the ADAA event in Taipei). And I’m confident that this was a turning point year in terms of the impact and power of creative software in education. With 2012 coming up fast, I want to reflect on some high points of 2011 that will set the stage for the new year.
The Launch of Adobe Digital School Collection – We just announced the latest edition of Adobe® Digital School Collection (ADSC) for K-12 students and educators. ADSC gives students a way to visually express what they’ve learned across curriculum and prepares them with the social media skills they need to communicate effectively in the digital world. We estimate that about 1,000,000 K-12 students were empowered by Adobe software as part of ambitious 1:1 programs around the world.
Adobe Certified Associate (ACA) Program Hits Critical Mass – This year, more than 145,000 students entered into the ACA program through our partnership with CertiPort. This is a great way to help students gain the skills needed to both enter college or the workforce.
Announcement of Adobe Touch Apps – One of the most exciting developments this year was Adobe’s introduction of six intuitive touch screen applications that put professional-level creativity capability in the hands of millions of tablet users across both iOS and Android. Photoshop Touch, in particular, is a product that I think students and teachers will be thrilled with. Check it out here:
Schools Worldwide License Adobe Solutions – This year, more than 45 universities worldwide made the full Adobe portfolio available to their students across all departments – not just design. Just imagine interacting with a computer-generated avatar to learn about nutrition or creating an interactive image of genetic data. See what Case Western University is doing and how others are benefiting from our education programs here.
Adobe Digital Publishing Suite Delivers Higher Education in Tablet Form – More and more schools are turning to DPS to publish rich, engaging publications for both iPad and Android tablets. The Holidays came early to Adobe EDU team when we received an unsolicited video from the University of Oregon, highlighting their use of the Adobe Digital Publishing Suite titled “The Making of a Digital Magazine.” Check out this video that made our day:
Adobe Education Community Keeps Thriving – I was privileged to attend the 2011 Adobe Design Achievement Awards ceremony and was truly amazed by the talent and sophistication of the entries. Please check out the 2011 ADAA Yearbook for a closer look. We received a record-breaking 4,600 entries in 2011. Job well done!
This is certainly an exciting time for Adobe Education, educators and students as digital advances provide an opportunity to transform children’s learning and education. Stay tuned and don’t forget to follow us @AdobeEDU for the latest updates. I wish you all a happy and safe Holiday Season, and a terrific new year!
At our recent MAX conference, we announced the Adobe Creative Cloud – a groundbreaking initative that we believe will radically redefine the creative process. We’re excited about this new offering – it brings immense value to our customers allowing them to continue creating amazing things in whatever environment they choose.
The Adobe Creative Cloud consists of:
- Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
- Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
- Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
- Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.
We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.
Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.
For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.
There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows. I’m very excited about what this means for Adobe and our customers and look forward to providing the latest tools and services that enable them to express their creativity in new ways.