Jeremy Allaire, (the originator of a little program called ColdFusion), has published an outstanding treatise on the trends that he sees in online video. As a principal in Brightcove, one of the leading video delivery services in the U.S., Jeremy has a unique perspective on where video will be going in the near and long term. In Internet TV Platforms Come of Age, he takes a look at how the three major forces of community destination sites, ad driven sites, and network supported sites will all work together in the coming years to shape consumer expectations for online video.
(Thanks to John Dowdell for the link. JD is soliciting comments at his blog on this topic if you’d like to grab the ear of an Adobe employee.)
So, what does any of that have to do with education?
The key take-away for me in this arena is how consumer expectations will likely shift as the Web becomes more and more dependent on multi-media files of all kinds, particularly video, to engage and entertain consumers. In the coming years we in education can expect our own particular target audiences–teachers, students, parents, the community–to become more accustomed to an engaging experience that brings the world of the school right onto their networked device. How long will it be before parents will expect to attend PTA and school advisory meetings online? When will it become common place for teachers to record class sessions via video and deliver instruction to students who are absent, or who want to take an extra class, or instruction for students in specialized classes where instructors are scarce? I would argue that it will be sooner than you think, and based on the trends in the commercial, monetized space that Jeremy examines, we in education can expect to see demand from our constituents for similar experiences.
Jeremy also has one other gem that will impact education. In is summary he discusses the ways that the 3 forces at play will impact online communities and how they consume these new rich internet experiences.
One of the key insights from the last two years is that short-form online video does best when it’s placed in a context. The context could be created by pages in a website, comments from users, line-ups in a player, etc. Regardless of how it’s done, getting the context right means you can put the right video clips in front of a viewer, which makes everyone happy. We expect that contextual in-page video publishing will grow, and that it will be extended to slideshows and audio content as more and more rich media is brought out of silos and into the core of websites.
If your interests lie in how to better leverage the Web for delivery of content of significance in the education space this is an absolute must read.