Iterative improvement and automation have resulted in the sort of hyperbolic innovations that engineer Gordon Moore predicted in the mid 1960’s. The rate of change is dizzying and poses significant challenges to our capacity for adapting to the changes they usher in. The explosion of new technologies, whose cycles of innovation and obsolescence relegate one to the status of instant expert or instant dinosaur in the blink of an eye, constitutes our greatest environmental challenge.
Having knowledge of one’s object of inquiry has traditionally meant being able to give a name to it—to plot its co-ordinates and assay and record its characteristics. This sort of knowledge has traditionally conferred on the inquirer a degree of power and control over their object of inquiry—it is a form of experiential mapping, if you will. However, this is not so easy with respect to characterizing much less predicting the evolutionary trajectory of our modern technological landscape. Mapping the contours of our ever-changing, ever-expanding information and techno-complex is intractable as mapping sand dunes or clouds—the particulars are so infinitely complex and changing that it defies linear, rational and concrete approaches to knowing. It is a phenomenon that has rapidly emerged into a quantum state where power comes from making sense of the relational dimensions between the elements of this complex rather than knowing the particular qualities or quantities associated with the constituent elements themselves. Understanding, then, assumes a holistic character where inductive logic gives way to deductive and intuitive processes that may benefit more from a metaphor or narrative thread with which to frame or anchor one’s understanding of the infinitely complex. This form of knowing differs from the traditional detached objective methods of scientific knowing. Instead, this form of knowing is experiential, immersive and, simultaneously, transforms both subject and object.
Consider that, in using a technology, you have changed the manner in which you interact with the world around you and this results in the emergence of new patterns of behavior, new modes of interaction, shifts in language, value systems and culture and we are irrevocably changed and the system within which this technology has been used is changed too. This implies that the relationship between subject and object have also shifted. In short we see the world in a different way for the simple reason that our internal value systems have dramatically shifted and the world that we inhabit has also dramatically changed. While we highly value information that is accessible and searchable many with the means to do so would pay millions of dollars for a highly inaccessible “original” painting by, say, Rembrandt, while few of us would be willing to pay for a digital version of it. An objects potential for ubiquity works in tension with its unique instantiation. An object that can readily be reproduced and reducing its value to near zero in a commodity-based economy where value is predicated on scarcity. The web-enhanced age in which we live is one of infinite abundance and, hence, traditional economic value cannot be derived from the objects produced in this ecosystem but, rather, from the relationships that it facilitates. While scarcity and authenticity are still significant arbiters of value today we see from the runaway success of social resources like Face Book