Com­pa­ny web­sites often need input from dozens, or even hun­dreds, of per­son­nel. The chal­lenge is involv­ing all of these con­tent con­trib­u­tors with their vary­ing lev­els of tech­ni­cal know-how with­out over­load­ing web spe­cial­ists.

When rebrand­ing its web­site, Cit­rix adopt­ed the Adobe Expe­ri­ence Man­ag­er solu­tion, includ­ing Adobe CQ, part of the Adobe Mar­ket­ing Cloud, to tack­le the prob­lem. With drag-and-drop capa­bil­i­ties and reusable com­po­nents, con­trib­u­tors with­out advanced tech­ni­cal skills can now eas­i­ly cre­ate and pub­lish web con­tent.

Instead of wait­ing hours for a mem­ber of the web team to cre­ate a table, con­trib­u­tors can reuse a table com­po­nent and cre­ate a table in min­utes. Rather than rush­ing to sub­mit updates to the web team weeks before they go live, event orga­niz­ers can post the lat­est infor­ma­tion as they receive it. By empow­er­ing con­trib­u­tors to cre­ate their own con­tent, Cit­rix has cut the load on its web team and boost­ed pro­duc­tiv­i­ty as much as 300%.

Diamelin Lopez, senior project man­ag­er at Cit­rix, says, “If I had to point to the most sig­nif­i­cant impact this project has had on our orga­ni­za­tion, it would be the abil­i­ty to rapid­ly respond to crit­i­cal busi­ness needs. When the busi­ness comes to us with chal­lenges, we’re able to per­form in real time to get the results the com­pa­ny wants.”

To learn more, check out Citrix’s full sto­ry here.