Adobe Systems, Incorporated
345 Park Avenue, San Jose, CA 95110
Named one of Fast Company’s “100 Most Creative People in Business,” Julieanne Kost is the Digital Imaging Evangelist Director at Adobe, responsible for fostering relationships with customers through meaningful and inspirational Photoshop and Lightroom instruction. As a highly sought-after speaker for the industry-standard Digital Imaging franchise, she devises and presents motivating and educational training sessions, sharing original techniques and tutorials worldwide — via live events, Adobe.com, her blog (blogs.adobe.com/jkost). She is also the author of “Passenger Seat—Creating a Photographic Project from Conception Through Execution” and “Window Seat — The Art of Digital Photography and Creative Thinking”, an accomplished photographer and fine artist, and creator and host of the popular Photoshop Essential Training Basics/Design/Photography, Lightroom & Photoshop Workflows, Photoshop Automation Techniques, and the Art of Photoshop Compositing for LinkedIn Learning | Lynda.com.
Kost is well-known for her unique approach to instruction, infusing practical tips and tricks with an equal amount of humor and creativity that keeps audiences entertained and engaged. She often serves as a guest lecturer at distinguished photography schools and leading educational institutions around the world. She has created and published more than a thousand instructional videos for Adobe Photoshop and Lightroom. For her outstanding service and contributions to the photographic industry, she received the Chuck Westfall Technical Education award from the Lucie Foundation, the Gerhard Bakker and Warren Motts International Service awards from the Professional Photographers of America, and was granted the title of Honorary Educational Associate as well as received the International Award for her significant contributions to Professional Photography as an Art and a Science from the American Society of Photographers, and was inducted to the Photoshop Hall of Fame by the National Association of Photoshop Professionals.
In my work, I combine a passion for photography, a mastery of digital imaging techniques and knowledge gained from a degree in psychology, in order to construct a world similar enough to appear familiar, yet obviously an interpretation of the physical reality that surrounds us.
Although the images are highly personal representations of my dreams and personal reality, they are abstract enough to allow individual interpretation (based on each individual’s history and life experiences). I hope to engage the viewer with the image to allow them to leave the reality that they hold true and explore, even if only for an instant, and venture into the visual placeholder of my thoughts and dreams.
Over the past 20 years I have created libraries of individual elements ranging from photographs of textures and landscapes, to scans of found objects, to encaustic paintings and charcoal drawings. Although these ingredients are not an end in and of themselves, they are waiting to take their position as a component of a larger message. The common thread is that each individual element must evoke an emotional response. What that response might be (positive or negative, comforting or confrontational) is not important at the creation stage, because how the image will be used at that point is not clear. I draw from these libraries to build images and communicate my message.
Because the components are created at different times in different locations, I find that my work falls somewhere between the more traditional photographic practice of capturing a single decisive moment and the time compression techniques used to tell a story in cinematography. In my images, I create imaginary scenes layering elements together that are unconstrained by linear time and physical location. By choosing elements that work together to form a cohesive message, I am able to create a composite image more powerful than it’s individual parts.
The interactive process of selecting and assembling images is one of the most challenging and thought provoking parts of my creative exploration. Although overall, the images may appear serene and calm, the act of creation is anything but passive. I begin with a concept in mind, yet I may not know exactly how the pieces will fit together at the end. As the image takes on its own life, I often allow myself to explore additional directions, sometimes finding that the final image only faintly resembles the one first imagined.
From a technical standpoint, I feel that a computer is not merely a shortcut for what is possible with a camera, but instead it allows me to discover what is possible in no other medium. However, with the digital realm being so forgiving and offering so many options for exploration, that discipline becomes part of the challenge. The paint is never dry, the exposure is never fixed, and the print is never final -all components can be done differently at any point. Here the art form is knowing when to stop and realizing when you’ve said what you set out to say.