Succeeding with Creativity in the Enterprise

I recently presented a talk entitled Succeeding with Creativity in the Enterprise at Adobe MAX 2015. The recording is now available here.

The complexity of modern marketing puts stress on Enterprise Creatives, and Adobe Creative and Marketing Clouds can help mitigate stress through Connected Assets and Creative Sync, Workflows, Analytics and Automation. This talk explores the causes of the Creatives’ stress and demonstrates how Enterprises can engage with external freelancers while maintaining Enterprise control over the process. We also see how Adobe Experience Manager (AEM) provides insight into the relationships between assets, enhancing brand compliance and simplifying license management for licensed content.

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