December 09, 2005

Clutter Reel

I had to smile at this paragraph in a Slate article on Charles Schwab’s new Waking Life-style ads:

These spots aim to stand apart from the muddled crowd. “We actually made a ‘clutter reel,’ ” says Ben Stuart, VP of Brand Strategy and Advertising for Schwab, “to show how the category was filled with all these stock clichés of wealth. Adirondack chairs. Sailing. Burled walnut paneling. Not only are these images tired, they also lack both credibility and relevance with most consumers.”

Is it just me, or could one create just such a reel with all the clichés being used for digital photography tools? Yes, the underlying concepts are enormously important, but if I hear or (wince) have to say workflow one more time–much less non-destructive, seamless, integrated, efficient, broad, archival, etc.–I may burst into flames. ;-)
Yours in seamlessnondestructiveintegratedefficientworkflows,

10:13 AM | Permalink | Comments [1]

New plug-ins from Alien Skin, GridIron, Akvis

  • Longtime Photoshop developer Alien Skin has announced Exposure. “Foremost a film simulator,” the plug-in can “quickly and easily evoke the vivid colors of Velvia®, the rich blacks of Kodachrome®, or the sensitivity of Ektachrome®,” as well as facilitate cross processing, push processing, and glamour portrait softening. [Via] I remember talking to the brilliant photo-illustrator Sanjay Kothari about how he’d simulate film stocks and processes. He asked for just this sort of tool.
  • After Effects developer GridIron Software has announced Nucleo, applying the company’s expertise in multi-machine rendering to speeding up single machines with multiple CPUs and/or multi-core processors. Rendering and preview tasks are said to be sped up by as much as 300%. [Via]
  • Akvis has updated its Coloriage plug-in for black and white colorization. The tool also looks interesting for trying out color schemes in a photo, colorizing a hand-drawn sketch, and more; see the tutorials on their site. [Via]
6:50 AM | Permalink | No Comments
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