December 02, 2005

You spin me right ’round, DRÖMKÖK, right ’round

Ikea’s “Drömkök åt alla” (“Dreamkitchens for everyone”) site brings a fresh spin (sorry) to the Bullet Time photography aesthetic, letting you rotate through a series of rooms [link via Mike Downey]. sto.pp, the post-production company that did this work, features a behind-the-scenes article here.

Posted by John Nack at 9:53 AM on December 02, 2005


  • Paul Kim — 3:02 PM on December 02, 2005

    Pretty sweet site, John. Wonder if they were inspired by the IKEA sequence in Fight Club? (
    [Hah! I’d like to think so, but the layers of meta-irony would be getting a little heavy, I think. –J.]

  • Joe Lencioni — 3:53 PM on December 02, 2005


  • Tobias Hoellrich — 7:14 PM on December 02, 2005

    Holy Moly! I spun around three times now through all the scenes and I still think it’s amazing! Thanks John.

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