September 23, 2007

*Bahw-tchika-WAhow* typography

"When I hear ‘The 70′s’, I reach for my gun…"

I picked up a 1974 Car & Driver at a vintage goods store a few years ago, and after thumbing through the pages, I wanted to put my head in an oven.  Honestly, I have to thank my parents for letting me miss most of that godforsaken decade, beset as it was by Bookman Swash, brownness, and gas shortages.

Ah, but maybe things weren’t quite that bad.  Gene Gable presents a tour of 70′s typography*, showing the ways that evolving technology enabled new type treatments.  Check out part 2 for more horrific excellence.

In the vein of type treatments that cry out for a greasy bass line (or maybe an acid rock riff), peep these others I’ve stumbled across:

* Hey, is that the Photoshop family logo? >;-)

Posted by John Nack at 5:31 PM on September 23, 2007
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