January 29, 2008

State of the Typographic Union

The frontrunners: Sens. Barack Obama and John McCain.  So says the Boston Globe, analyzing the type treatments of the US presidential candidates.  Of Obama: “Clean pen strokes evoke a well-pressed Armani suit.”  Of McCain: “Everything about this logo says you can buy a car from this man.”  [Via reader Tim]

Elsewhere in the world of type:

Posted by John Nack at 12:07 AM on January 29, 2008


  • Reed Reibstein — 7:43 AM on January 29, 2008

    It’s been all over the type blogs, but in case you haven’t seen it (and since you’re already linking to Hoefler & Frere-Jones), H&FJ just released a new typeface: Archer, “the colorful slab serif.” http://typography.com/fonts/font_overview.php?productLineID=100033
    [Yep; peeped it, but it didn’t set my hair on fire. Thanks for the link, though. –J.]

  • Jason The Saj — 8:30 AM on January 29, 2008

    Thanks for the insightful article post. :)

  • David Zeller — 8:47 AM on January 29, 2008

    Anyone know what typeface Obama uses in his logo?

  • Stephen — 1:31 PM on January 29, 2008

    David – Obama uses Perpetua for his logo and Gotham elsewhere.

  • David Zeller — 2:32 PM on January 29, 2008

    Stephen — so it is! The answer was so right in front of me, I didn’t even notice!

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