March 04, 2008

Technology sneak: InDesign -> Flash

“Print is not dead,” says InDesign Product Manager Michael Ninness. “But design for print only is dying.”

At last week’s InDesign Conference*, Myke & Adobe evangelist Tim Cole showed a sneak preview of InDesign handing off a rich layout to the Flash authoring tool, then turning it into an interactive composition.  Terri Stone from’s got the story and screenshots, while John Dowdell shares some perspective from a longtime observer of designer-developer interactions. [Update: Mordy Golding has posted videos of the demo.]

What’s particularly cool here, I think, is that InDesign isn’t just producing a SWF file.  That approach can be great when you want one-stop shopping, but we saw very clearly in the LiveMotion days that integration with Flash authoring is an essential option.  Without integration, content creators face an either/or choice of tools, meaning that each app ends up trying to do everything you could want. 

By emphasizing integration, Adobe can avoid re-inventing the wheel or stuffing half of Flash inside InDesign; instead, each tool can focus on doing what it does best. InDesign can nail layout, styling, content aggregation, and basic interactivity, while Flash can pick up for richer coding and animation. (As it happens, Myke is a veteran of Microsoft’s Expression/Silverlight effort, before which he was my boss on LiveMotion, so I’m really glad he’s helping shape these efforts.)

For more examples of InDesign-style content taken to the next level with Flash, check out the full-screen, video-enhanced Flash presentation of Reporte Indigo (“Inicia tu experiencia aquí!”) and the page curls of Lovely Magazine.  (The sneak showed page curls being specified right within InDesign, then running in the Flash Player.)  [Via Lynly Schambers]

Tangentially related: InDesign Magazine is offering a free trial issue as a downloadable PDF–no strings attached.

*InDesign now gets its own conference; back in the day, whouda thunk it? You’ve come a long way, baby. :-)

[PS–On the baby front (hey, how could I resist?), I have to say that it’s kinda bizarre to get back to talking about technology & the usual ephemera I share here. I checked mail on Sunday and saw a CNET headline about the future of digital photography (sounds interesting, haven’t read it yet). I found myself thinking, “Oh yeah… digital photography… people are still talking about that?” What a seismic shift in perspective this whole thing produces.]

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