April 05, 2008

Going Green in Design, Tuesday at Adobe

This coming Tuesday evening (April 8), we’re hosting another meeting of the San José Photoshop User Group.  Instead of just talking about the normal ins and outs of software, three speakers will be talking about adopting environmentally sound work practices in the graphics industry.  If you’re in our neck of the woods, feel free to swing by (6:30-9pm).  Details are below.

This will not be a typical user group meeting, but it’s certainly a topical subject. We’ll begin with a general talk about working green in the graphics industry and cover the issues involved. These include the carbon footprint of using the Internet, printing to read and to judge color, keeping devices on and plugged in, printing too many pieces with chemically toxic inks and coated papers, commuting to work alone, etc.

We’ll also talk about the power of the consumer and the end user to affect change by rethinking how they work and by either influencing their managers or, if they are the buyers, by choosing green vendors. We’ll show a tool that will be available to AIGA members that calculates the carbon footprint of a project and offers different combinations to reduce the damage.

We’ll have three speakers. The first is Phil Nail of AISO.net. His company has done a lot of research on the environmental damage of using computers and the internet. He offers web hosting solutions that are entirely powered by the sun. Son Do, from Rods and Cones, will talk about waste reduction by using applications correctly in a color-managed environment, and also with softproofing. Peter Montgomery of Moquin Press will talk about what an environmentally responsible printer can do and why it’s important to use them. He’ll offer suggestions on what to ask to select the right printer. If there’s time, we’ll do a sidebar on book publishing through a company like Blurb that uses digital presses and enables a customer to print only the number of books or brochures needed.

We’ll have pizza and drinks at 6:30, and the meeting will start at 7:00, in the Park Conference Room of Adobe Systems’ East Tower, 321 Park Avenue, San Jose. To park underneath the Adobe building, use the Almaden Avenue entrance, under the East Tower. If the security guard at the parking entrance asks for an Adobe contact, use Bryan O’Neil Hughes’s name. He’s our contact there (as well as a Photoshop Product Manager).  If you’d like to be on our email list, send a note to dan at weinberg-clark.com.

See you there,
Dan Clark and Tom Upton

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