May 03, 2008

DNG submitted to the ISO

"The DNG format was supposed to be the future, an open standard for RAW files that every manufacturer could use," writes Digital Photo Pro’s Dave Willis.  "Here’s a look at how the revolution has panned out."  Dave talks with my boss Kevin Connor about the problem that gave rise to DNG:

"Our philosophy on this from the beginning, sort of my personal belief," continues Connor, "is that eventually the proprietary system is just going to break. When we came out with the first camera RAW plug-in, we were supporting around 25 cameras. We’re now supporting more than 175 cameras—in other words, more than 175 different file formats. And when you’re talking about images, people don’t want to keep those images for just five or 10 years. Professional photographers want to know those images will be fine for 50 years—100 years—from now. If you think about the rate of new-camera introductions, how many new file formats will there be? A hundred thousand? It just seems that it’s going to reach a point when it becomes unmanageable."

It’s true that we haven’t yet seen big camera vendors like Canon and Nikon adopt DNG, though maybe we’ll see more progress now that DNG has been submitted to the ISO as a vendor-independent standard.  In any case, the format is providing real-world benefits today:

  • Converting to DNG saves disk space and eliminates the need to use separate sidecar files for raw settings.  (I knocked 1.5GB off the 7GB of photos from our wedding photographer.)
  • Because of these benefits, customer feedback indicates that 40% of Lightroom users are converting to DNG on import.  (It’s a one-click set-and-forget option that’s also available in Adobe Bridge CS3.)
  • DNG lets Adobe support new cameras in older versions of Camera Raw without having to constantly revise and test those versions.  Photographers and use the free DNG Converter (Win | Mac) to process their proprietary raw images to DNG.  The upshot is that we can spend our time building good new functionality instead of updating old software.


[Update: I neglected to mention that yes, Adobe will be providing a DNG-viewing codec for Windows Vista, making it possible to view DNG files right within the operating system. Expect this free download to be posted soon. –J.]

9:32 PM | Permalink | Comments [25]

SF Photoshop User Group kicks off this week

I’m pleased to see that this Tuesday marks the first San Francisco meeting of the San Francisco Bay Area Photoshop Users Group.  According to the Evite, here’s what’s planned:

Photoshop Power Users with Kelly McCathran: In this session we will wow you with some new hot features and double wow you with some little known and under utilized tools… Adobe Bridge: Batch renaming multiple files; The Image Processor to batch convert to different file formats; Photomerge for building Panoramics. Creating and Batching Actions; Vanishing Point Filter; Placing Smart Objects; Image Warping; Patch & Spot Healing Brush Tools; Red Eye Removal Tool; History palette and painting with snapshots; Layer Masks; Setting the best Preferences Tips & Tricks as well as Keyboard Shortcuts.

Kelly McCathran is the Service Provider Evangelist for Adobe.  Her mission is to maintain relationships with the top print shops in North America. To fulfill that roll, she is the primary contact for printers to get the support, training and information they need to successfully work with Adobe’s line of products. In addition Kelly is a Certified Technical Trainer and an Adobe Certified Expert in InDesign, Photoshop, Illustrator, Acrobat, GoLive and PageMaker. Kelly has traveled North America and abroad teaching applications to the largest print shops in the world.

The meeting starts at 5:30pm at the Adobe SF office (601 Townsend St.).  If you plan to attend, please RSVP to so that they can get the right amount of pizza and drinks.

8:50 AM | Permalink | Comments [5]
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