May 12, 2008

I say “Adobe” you say…

…what, exactly?  That’s what Noah Brier’s fun Brand Tags project asks, and here’s what people have said so far.  It’s kind of fun to read the small print, too: "arcane awesome bastards… stucco structure… techy teepee telefónica terrorists…"  (Too bad Adobe doesn’t make people think "hot cyclone action," like Dyson does.)  You can play your own word association game on the main page, and you can go backwards, playing name that brand based on what people say. [Via Mark Baltzegar & John Dowdell]

PS–Speaking of things affecting the Adobe brand, there’s always Adobe Updater, now the subject of its own music video. [Via Zalman Stern]

Posted by John Nack at 7:30 PM on May 12, 2008


  • ArAgost — 1:16 AM on May 13, 2008

    Photoshop. What else?
    And besides, my captcha for this post was… photoshop.

  • Olly — 2:18 AM on May 13, 2008

    When my colleagues say “Can you convert this to Adobe?”, I always think “Photoshop”. They usually mean “Reader”.

  • Greg Wostrel — 9:41 AM on May 13, 2008

    for the general populace “Adobe” means “Adobe Reader”. I can’t tell you how many times I have heard that. “Oh, sure, I have Adobe…”
    Adobe Updater, on the other hand, is like poison ivy. Irritating, pervasive and very hard to get rid of. That little piece of work makes me want to drive to San Jose and throw rocks at Adobe HQ – and I live in CT!

  • Karen Hughes — 1:17 PM on May 13, 2008

    Expensive (VERY expensive). But then I live in the UK, where Adobe indulges in excessive price gouging…

  • Patrick Gibson — 2:19 PM on May 13, 2008

    That is the best music video ever! I’m glad I’m not the only one annoyed that I have to quit my web browser (and keep it closed!) for the duration of an extremely long update process that sometimes never seems to finish. (And I don’t even use the Adobe Reader web plugin!)

  • Stéphane — 6:49 PM on May 13, 2008

    To me, Adobe means Illustrator..

  • Jonas Flint — 7:41 AM on May 14, 2008

    you say adobe, I say….expensive…

  • xtofer — 4:49 AM on May 15, 2008

    Expensive – Dec 2007 wanted a NLE & thought PP CS3, but as this cost 2.54x that of Vegas 8 Pro it was a “no brainer”. Adobe – your UK prices are really unreasonable cf US

  • Faiza Yasin — 3:56 AM on February 17, 2011

    Hi i’m Bob from Loserville, I like grammra it’s my favouritest subgect in the mother natures world. i LOEV adobe XD hehe. bye guys. lots of love and kuddles
    Bob :P xxxxxxxxxxxxxxxxxx
    Hi mum im on the internet woop wopo :D i love you til the end of da world tehehetehe 8) D:P (man with hat)

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