April 14, 2010

Behind the scenes on the CS5 icons & branding

Ever wonder what goes into the creation of Creative Suite product icons, splash screens, and other branding? Designer Veerle Pieters chats with Adobe design lead Shawn Cheris about project goals, the great designers who inspired their work, and more.
I’m always kind of amazed at how much passionate commentary these designs tend to elicit. To this day no post of mine has drawn remotely as many comments as the one where I revealed the CS3 icons.
For what it’s worth–my own subjective opinion–I think the CS5 designs are a great improvement over the CS4 ones, which I disliked relative to CS3. (I used to joke that we could “upgrade” various bits of CS3-branded swag–T-shirts, coffee mugs, etc.–simply by mailing people a Sharpie & telling them to blot out the white text.)
Oh, and as with the past several releases, Photoshop remains the one team that insists on listing team members’ names on the splash screen. In the spirit of the original Macintosh team signing the computer case, we believe that artists sign their work. (Plus, when you have access to a name like Seetharaman Narayanan, you don’t hide that light under a basket!)

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