March 09, 2011

Media Lab’s clever algorithmically produced logo

MIT Media Lab’s new visual identity, writes Creativity Online,

is based on an algorithm that produces a unique logo for each person, including faculty, staff and students. Each person can claim and own an individual shape, based on the three geometric shapes in the design used, and can use it on their business card and personal website. They can also create animations for any video content the Lab produces, using custom software.


Posted by John Nack at 3:57 PM on March 09, 2011


  • Chris Koerner — 8:24 PM on March 09, 2011

    Very neat, thanks for sharing John.

    Now how long until Harvard figures a way to reverse engineer the unique logos to identify the individual!?


  • Claudius Coenen — 5:21 AM on March 10, 2011

    not that i don’t like it, or generative art / design in general. But i do worry that at some point people will get sued, because of something like “your logo is well within the specs of our generative logo, so you can’t use it and we demand damages”.

    Just sayin’.

Copyright © 2020 Adobe Systems Incorporated. All rights reserved.
Terms of Use | Privacy Policy and Cookies (Updated)