August 12, 2011

Sneak peek: After Effects 3D GPU tech

Fast, direct, highly interactive object extrusion? Yes please.

[Via] Update: Steve Forde addresses some NVIDIA-related concerns via the comments.

Posted by John Nack at 8:40 AM on August 12, 2011


  • diego — 11:55 AM on August 12, 2011

    WOW hopefully in AE 6

  • Sunkist — 5:19 PM on August 12, 2011

    you don’t have to approve my post, but let me have a question to you in the whole adobe universe.

    How come that my brand new MacBook Pro is already rendered now garbage forever? Why? Because there’s an ATI Card in there!
    Tell me the answer why you guys stick around so much with Nvidia making Adobe Technology propietary?

    The hell why, Please?

    Do you guys EAT money?

    Soon you will after this planet has drowned in greed!

    [I can’t really speak for the AE team, but I highly doubt that they’re making things vendor-specific by design. Rather, they make decisions based on the relative maturity of different technologies (e.g. CUDA vs. OpenCL). –J.]

    • Motke — 8:32 AM on August 13, 2011

      Sunkist wrote:
      “How come that my brand new MacBook Pro is already rendered now garbage forever? Why? Because there’s an ATI Card in there!
      Tell me the answer why you guys stick around so much with Nvidia making Adobe Technology propietary?”

      Tell me, why do you stick around on a platform of a company that obviously doesn’t endorse selection & doesn’t give S@#$t about its customers?

      Why is it that when you buy a Mac after it is obvious that Adobe products use CUDA tech. (And have been relaying on it heavily for 2 releases), the fact that you can’t enjoy an accelerated workflow is always Adobe’s fault & never Apple’s?

      Why don’t you ask dear Mr. Jobs why his company selected GPUs that don’t accelarate any of Adobe’s products, the Avid MC & many many other industry standard professional products.
      Is Adobe to blame for FCP X as well?

      Happily enjoying my accelerated Windows 7 X64 workflow ;)

      P.s – I even managed to get Photoshop CS running on a modern Win 7 X64 system, try that on any modern Mac – With Apple customers & 3rd party developers always have to pick the bill.

      • karl — 8:53 AM on August 13, 2011

        No good software developer uses CUDA since nVidia-cards can handle OpenCL, too. It’s the same like using some techniques like .NET or now Silverlight or the newest trend of MS: HTML5 (yes, it’s their new trend). And CUDA is also a thing no one should use in his projects.

        • stforde — 3:19 PM on August 13, 2011

          I can’t really comment on what technologies the research we are conducting will use when it becomes an actual shipping product. That being said – our researchers did some hefty evaluation on which technology to start experimenting with, and OPTIX from Nvidia at this point was the best place to start. We are fully aware that many users also rely heavily on AMD/ATI etc. Please keep in mind we have not finished our work, formally announced etc., ANYTHING. The video above shows nothing more than some promising results using OPTIX. A complete feature set, technology support etc will be announced if we ever put this project into a product one day.

          Steve Forde – Sr. PM – Visual Effects, Adobe

          [Thanks, Steve–that’s good perspective. –J.]

      • Alan Gilbertson — 10:31 PM on August 14, 2011

        I have to admit it struck me as weird that Apple would switch to ATI right after Premiere Pro got the Mercury playback engine, which for the time being is Nvidia-specific. Then I realized what that meant in terms of PPro’s performance compared with FCP on the Mac platform, and had a (possibly over-cynical) “Aha” moment. Adobe has no particular commercial (as opposed to engineering) reasons to favor Nvidia over ATI, but Apple clearly does.

        • Jamhoc — 2:33 AM on August 22, 2011

          Doubt that’s the reason, Apple has proved time and time again that they don’t care about the pro industry.

  • Extruder — 6:49 PM on August 12, 2011

    But business is business, and planned obsolescence serves another purpose. It drives customer spending.

    • Alan Gilbertson — 11:07 PM on August 14, 2011

      I think it will be a long time before tech companies get far enough ahead of technological advances to have time to think about planning obsolescence. We’re not in Detroit anymore, Toto.

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