September 07, 2011
Introducing Adobe Carousel
“Lightroom for iPad” has been the clearest customer mandate I’ve heard in 10+ years at Adobe. Photographers are clamoring to transfer photos wirelessly to their tablets, review & tweak them there, and then sync the results with their desktops.
Adobe Carousel (press release) embraces that vision–and takes it further. This new app–announced today for iOS and Mac OS X (with Android & Windows versions in development)–brings a highly tuned version of the Lightroom/Camera Raw engine to mobile devices, combining it with excellent multi-device syncing. Key coolness:
- You get access to all your images on all your devices.
- All edits are non-destructive: tweak a setting on one device & you’ll see the edit ripple through your other devices.
- It’s easy to collaborate with friends & family: people you invite to share a photo catalog can view photos, add new ones, apply adjustments and preset “looks,” and flag favorites.
- You can easily publish to social networks like Facebook, Twitter, and Tumblr.
What does it cost, and when can you get it? The iOS and Mac versions should be available shortly. The iPad, iPhone, and Mac apps are free, and the syncing/storage service costs $9.99 a month (or $99/year), with a special introductory price of $5.99 a month (or $59.99 a year). Storage & number of photos are unlimited.
When you pay for an Adobe Carousel subscription, you’e investing in one complete solution, enabling you to import as many photos as you want, adjust and improve those photos, and then share those photos with family & friends.
This first version of the app is ruthlessly focused on simplicity & on meeting the needs of a very large group of photographers. As it evolves there’s plenty of room to grow, including adding support for raw file formats and integrating with Lightroom & other desktop apps.
When we introduced Lightroom, we likewise started small, listened hard to photographers, and rapidly iterated based on their feedback. I’m extremely excited to see what develops.
PS–You may know that I’ve been working on mobile imaging apps at Adobe, so can I take credit for Carousel? I’m afraid not: I was the PM early on, helping get things rolling, after which I moved to another effort. More on that soon enough.