March 08, 2012

Hasselblad cameras will ship with Lightroom 4

Badasses unite:

Hasselblad’s Chris Russell-Fish said: “Integrating the Adobe platform with Hasselblad is a ground-breaking step… [N]ow all users can have the excellence of a Hasselblad image file married to the functionality and ease of use of Adobe Lightroom.”

Hasselblad customers who buy new medium format H4D cameras will receive Lightroom 4 software with their new camera equipment at no additional cost.”


Posted by John Nack at 8:49 AM on March 08, 2012


  • Rod Wynne-Powell — 9:49 AM on March 08, 2012

    So now, what happens to Phocus?


    [“Said Russell-Fish: ‘We will continue to support our proprietary Phocus software. This new agreement is about providing choice for our customers. Lightroom has the advantage of familiarity with photographers, digital operators and enthusiasts worldwide. Phocus still offers high-end imagists some highly specialised tools and remains an integral element of our Multi-Shot cameras as well as our Phocus Mobile application, which enables wireless connectivity for the iPhone, iPad and iPod Touch. We are also working on solutions to tethering and batch processing challenges, and integration of those solutions is not far off.'” –J.]

    • alex kent — 12:10 PM on March 09, 2012

      not much changes for Phocus i think. it’ll keep on being developed. it still does things with the cameras that LR doesn’t.

  • JanJan — 10:14 AM on March 08, 2012

    so you get a 140 euro program for free with a 30000 euro back…. :)

    well that makes it a bargain….

    • Mark — 1:43 PM on March 08, 2012

      Hey! It’s the 21st century. Get with the effing program! Don’t expect ANYTHING or ANYONE to make sense!

  • Reader — 11:56 AM on March 08, 2012

    It would be great if the excellent Carl Zeiss V-lenses would also have proper lens profiles in Lightroom. I think If Hasselblad proposes a cooperation between Adobe (Lightroom) and Hasselblad at least the software should work for ALL Hasselblad users (and not only for H-System users).
    Adobe, could you please be so kind and add lens profiles for the V-System Users as well (if Hasselblad doesn’t care about their customers, maybe Adobe cares about their Lightroom users??)

  • Ben — 12:42 PM on March 08, 2012

    Headline kinda makes it sounds like we get a free Hasselblad when we purchase lightroom 4. Now THAT I can get behind.

    • imajez — 5:22 PM on March 08, 2012

      I’d buy two copies of LR then.

    • Mark — 7:01 PM on March 08, 2012

      Save your money–I’ve heard that if you buy one of those new Lamborghini Aventadors they throw in a gift certificate for a twenty-sack of White Castles!

  • ButchM — 10:14 AM on March 09, 2012

    That’s wonderful … I’m sure all those Hassy customers will be just thrilled they can publish a book with Blurb right in Lr with all the great images they will capture …

  • K Brown — 4:56 PM on March 09, 2012

    Kind’a like getting free hub caps for your Porsche…..

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