April 23, 2012

Adobe subscriptions massively lower the barrier to entry

Yesterday, if you didn’t own Photoshop, the cost of getting started was $700.

Today it’s $20*.

Yesterday if you didn’t own the Master Collection, the cost was $2,600.

Today it’s $50–or if you own a CS3 or later app, just $30 (!).

Yesterday if you wanted to reach tablets via Adobe’s Digital Publishing Solution, the cost was $400 per publication.

Soon it’ll be free, for unlimited publications, once you subscribe to Creative Cloud.

This is a very big deal.

 


 

Adobe’s now willing to take a lot less money from you up front.  Why?  Because we think we’ll be able to extend Creative Suite apps to a lot of people who couldn’t afford them previously, and because we think you’ll keep coming back as our offerings get better & better.  That’s good for you & good for Adobe.

We don’t want to sell you something once and say goodbye; we want to earn your business again & again. And with what we have in development, we feel confident we will.

 

*Details:

  • You can subscribe to any CS app for $20/mo. with a one-year commitment, or you can get them all (plus tons of publishing services & storage) for $50/mo. (same commitment).
  • If you prefer to go month-to-month (no commitment), the prices are $30 & $75/mo., respectively.
  • And through August 31 existing Adobe customers can get in on full Creative Cloud membership for $30/mo (one-year commitment; applies to the first year).

 

3:06 PM | Permalink | Comments [52]

Adobe Creative Cloud, nicely encapsulated

From Time’s Harry McCracken:

With Creative Cloud, your fifty bucks a month gets you everything in every version of Creative Suite, plus Lightroom (the cool photo management/editing program), Edge (HTML5 web editing) and Muse (code-free website building), plus Photoshop Touch and other apps for the iPad and Android. These are still conventional desktop applications, not browser-based services, but you’re entitled to download as many of them as you like at any time. […]

You’re always entitled to the newest version of all the programs, and Adobe says that it’s going to start rolling out features continuously rather than waiting for sweeping upgrades every couple of years.

That last little bit is key.  I’ll say more about it soon.

1:29 PM | Permalink | Comments [18]

MBA’s: Come join the Revel team

The Adobe Revel team is hiring a summer intern with a passion for photography to work on this exciting, transformative product. Job responsibilities include:

  • Defining the next version of Revel
  • Understanding the market and customers
  • Structuring experiments and research to forge ahead in uncharted territory
  • Driving the definition of features, working with the experience design and engineering teams
  • Defining metrics for success to guide further feature development across multiple releases per year

Check out the job listing page for more info: MBA Product Manager Intern for Adobe Revel (14949). [Via Sumner Paine]

12:54 PM | Permalink | Comments [1]
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