April 23, 2012
Adobe subscriptions massively lower the barrier to entry
Yesterday, if you didn’t own Photoshop, the cost of getting started was $700.
Today it’s $20*.
Yesterday if you didn’t own the Master Collection, the cost was $2,600.
Today it’s $50–or if you own a CS3 or later app, just $30 (!).
Yesterday if you wanted to reach tablets via Adobe’s Digital Publishing Solution, the cost was $400 per publication.
Soon it’ll be free, for unlimited publications, once you subscribe to Creative Cloud.
This is a very big deal.
Adobe’s now willing to take a lot less money from you up front. Why? Because we think we’ll be able to extend Creative Suite apps to a lot of people who couldn’t afford them previously, and because we think you’ll keep coming back as our offerings get better & better. That’s good for you & good for Adobe.
We don’t want to sell you something once and say goodbye; we want to earn your business again & again. And with what we have in development, we feel confident we will.
- You can subscribe to any CS app for $20/mo. with a one-year commitment, or you can get them all (plus tons of publishing services & storage) for $50/mo. (same commitment).
- If you prefer to go month-to-month (no commitment), the prices are $30 & $75/mo., respectively.
- And through August 31 existing Adobe customers can get in on full Creative Cloud membership for $30/mo (one-year commitment; applies to the first year).