May 04, 2012

The art of the start

Eminent motion graphics pros discuss recent work (e.g. Zombieland) and some classics (Saul Bass & more).

Posted by John Nack at 9:03 AM on May 04, 2012


  • Rob — 10:54 AM on May 04, 2012

    At the beginning of the video, one of the designers says, “The movie starts, and it’s a very precious little moment there that can’t be wasted.” Another says, “A good title sequence is just a show of respect to the audience.” And yet what starts the title sequence is 30 to 45 seconds of production logos, also very appropriately known as vanity cards. The logos for 20th Century Fox or Paramount or Pixar, okay, those are real companies whose brand name may have some relevance. But nowadays we don’t get just one vanity card, we get several, for nonentities like Before The Door Pictures and Benaroya Pictures and Untitled Entertainment.

    That “show of respect to the audience” turns out to be subordinate to the insatiable demand to stroke the ego of producers and financiers. That “precious little moment” when the movie starts is devoted to inflicting on a captive audience information that’s of no interest or relevance to them.

    The only saving grace of these annoying vanity cards is that they frequently turn out to be better than the movies that follow them. No wonder the producers are so proud.

  • Dennis — 12:49 PM on May 06, 2012

    I like the 3D text Zombieland and in tv shows such as Fringe. It adds to the show so long as it isn’t over done.

  • Edgar — 2:51 AM on May 08, 2012

    Do you need to show disgusting violence like the Zombieland trailer in your blog?

    [Sorry, I guess I can’t please everyone. And of course among all the comments I draw today and this week, this negative one is the one that I’ll choose to remember–because I’m such a cheerful, upbeat guy. –J.]

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