July 26, 2012

Adobe Powers BBC’s Olympics Coverage

“Wait, what the heck is ‘Project Primetime‘?” — probably nearly everyone who reads this blog

Glad you’re said to have asked: It’s an end-to-end toolchain that links Adobe streaming, DRM, ad serving, audience management, analytics, and optimization. The tools rapidly convert live video into on-demand content. Besides streaming via Adobe tech, the content is being delivered through a new HTML5 app built with Adobe PhoneGap. Jolly good!

Check out the video team’s blog post for more details.

Posted by John Nack at 8:11 AM on July 26, 2012


  • Mike McFarlane — 10:14 AM on July 28, 2012

    Funny you should mention that, cause I asked my wife today what the system was behind their coverage. Thanks for the answer:-)

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