October 01, 2012

USA Today’s (crazy?-)bold new logo

USA Today has rebranded with what’s almost the most minimal logo one can imagine: a pure blue circle. The press release states, “USA TODAY’s logo was redesigned to be as dynamic as the news itself. The logo will be a live infographic that can change with the news.” Armin Vit provides lots of details & perspective at Under Consideration. Here’s a taste of how the logo evolves:

I also enjoyed Stephen Colbert’s somewhat less appreciative take:

Posted by John Nack at 8:20 AM on October 01, 2012


  • brice dupuy — 10:04 AM on October 01, 2012

    4 years after Euronews

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