November 13, 2012

Behind The Muscle Music

In August I pointed out the inspired lunacy of Old Spice’s Muscle Music (see below, especially if you have Flash installed as it becomes interactive at the end). Now Jake Friedman, creative director and co-founder of LA-based Wildlife, offers a behind-the-scenes tour of the ambitious project.

We worked with Adobe Flash, Flash Builder, After Effects, Photoshop, and Media Encoder. There were a huge number of assets moving back and forth across these products, so it was important that they could integrate to the pipeline seamlessly. We also benefited greatly from Photoshop’s recent addition of video integration and support. […]

We also had to crop these videos to their minimum canvas area in order to speed up performance for both pieces of software and avoid layering dozens of full-screen clips over one another. Photoshop was a champion here…

Posted by John Nack at 9:17 AM on November 13, 2012
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