April 08, 2013

What principles guide your designs?

Upon joining Adobe our designer Dave pinned up a simple list of five rules. We consult them frequently while crafting our new app:

Dave's Guidelines

As you may well know, it’s much easier to meet some of these qualities while sacrificing the others than to maximize and balance them. We’ve already killed off a number of concepts that fell into the “Pepsi Challenge” trap (very appealing at first, but quickly cloying). But hey, if this stuff were all easy, it wouldn’t be fun, and they wouldn’t need to pay us to do it.

 

3:06 PM | Permalink | No Comments

What is Adobe Anywhere?

I’m so proud that my wife Margot gets to help deliver the next generation of collaborative awesomeness. Adobe Anywhere helps editors, VFX artists, and other video pros simultaneously access, stream, and work with remotely stored media. As the product site says, “There’s no need for heavy file transfers, duplicate media, or proxy files.”

Here’s how it works, in under 3 minutes:

And check out how CNN & others are putting Anywhere into action:

It’s fun for me to see some of these customers at last. Many are based in Europe, so I’ll often wake up to the sound of Margot dialing into early morning conference calls. One day Finn, age 4, asked me, “Dad-O, is Mom-O talking to Germans?” Yes, I told him. “No!” he said, “Nein nein nein nein!” :-)

8:08 AM | Permalink | Comments [6]
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