April 13, 2013

Nordstrom builds an iPad app in front of customers

Wow—talk about rapid iteration & being close to customers. In this short piece, Nordstrom’s Innovation Lab team shows how they conducted the 1-week experiment of building an iPad app that helped customers (and sales reps) pick the best sunglasses for them. The team set up workstations inside the Seattle flagship store so that they could tweak designs and code immediately based on customer feedback.

[Via Molly Ruf]

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