May 09, 2013

“Adobe Love” from Jeffrey Zeldman

After admitting that he’d viewed Adobe as a company “slowly leaking relevance… like a beloved but somewhat shameful old uncle,” Jeffrey Zeldman (one of the most respected voices in Web design & standards, in case you didn’t know) writes about how attending this week’s MAX event spun his perceptions 180º:

Every Adobe employee I saw seemed to be excited, happy, and on-board with the mission. I see that kind of energy at good startups and small studios. I never see it in big corporations. It sometimes seemed to me that Adobe hadn’t so much acquired Typekit as the reverse…

I never expected to see that in my lifetime, and to me, it is even more impressive than the amazingness and realism of the new product line or the transformation of the company from a shrink-wrapped product manufacturer to an inventor of cloud-based services. I never expected to see people like us running companies like that.

It makes me feel good about the future, when so many other things conspire to make us feel the opposite.

Obviously there’s a wide range of reactions to Adobe’s moves to Creative Cloud. I’m glad to see such a strong, positive response from a thought leader from the design community.

Posted by John Nack at 8:06 AM on May 09, 2013
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