June 23, 2013

Coke’s interesting take on collaborative animation

Of Coca-Cola’s “Wearable Movie,” Design Taxi writes,

[E]ach of the animation’s frames was printed on a T-shirt, and sent to people all over the world to participate in making the movie. Those who received a shirt had to wear the shirt and take a photo with it. The photos of the shirt were then stitched together to put together the short film of a pair of friends and a dog, trying to get a pair of lips to smile.


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