June 03, 2013

A Creative Cloud success story

I know that not everyone is sold on Creative Cloud, but I liked this comment from reader Nat Brown. This is why I harp on the importance of CC knocking down barriers to entry.

For some of us, the Cloud has been a game changer. […]

I was a solo Photoshop user who wanted to pick up Illustrator. I calculated the Cloud to increase my Adobe expenses over three years by a factor of two and to be a break even with purchasing the two packages individually. I picked up some cost offsets in storage and hosting. For that, I got access to the whole Creative Suite plus more.

The surprise for me was InDesign. I never would have spent the money on it but it is quickly becoming my most valuable piece of Adobe software. I’m currently wrapping up an InDesign project that takes 1000 pages of federal Department of Labor regulations & commentary and wraps them into an 80 page interactive PDF. This one project alone will pay for the whole Cloud purchase — not just this year but for the next two as well.

Posted by John Nack at 2:16 PM on June 03, 2013


  • SBG — 2:44 PM on June 03, 2013

    Wait until he finds out that InDesign files are not an open source format.

  • tPet — 2:47 PM on June 03, 2013

    I just love happy endings!

  • Jason Burns — 2:53 PM on June 03, 2013

    I felt exactly the same way. I have always wanted several of the Creative Suite apps, but they weren’t worth the individual price to me and I wasn’t willing to bite the ticket to the whole suite. When Creative Cloud dropped, I bit instantly. Now I use Premiere, After Effects, Audition, Fireworks and Encoder regularly. I am very happy with Adobe Creative cloud and think it’s a great value.

    • Eric Carlisle — 6:33 PM on June 03, 2013

      Another new Fireworks user, eh?
      A “Fireworks Success Story!”
      *nudge* *nudge* John! ;-)

      Keep that going, Jason. It’s one of the best developer/designer workflow apps ever made! :-)

  • Salvador Castelo — 3:01 PM on June 03, 2013

    When it was first announced, I too thought it was a great deal. being a holder of two single photoshop licenses since PS3.0 and a holder for a full CS licence since CS1. I thought it was a great deal.
    The when it was clear that there is no exit strategy, I felt betrayed.
    I have put a great deal of time and energy into ADOBE software, both intellectual and emotional. I have also encouraged many, many other people to use it. But now I will be looking for other alternatives and leaving ADOBE for ever. It’s not about the money!! It’s about being enslaved to a company by what appears to be a retarded CEO and a blind and deaf marketing department.

  • Mark Fuqua — 4:15 PM on June 03, 2013

    That is what is so sad. Adobe could have been the hand’s down winner, simply by letting attrition take its course.

    I am fairly certain new users would have never bought a full copy of photoshop, much less Master Collection, when they could get thier foot in the door for $50/month. Existing users would have moved over as Creative Cloud offered enough outside of the software.

    Two or three years…that’s all it would have taken. I really do think this has done irreparable harm. It is very similar to the Flex fiasco, but with a much larger, more important segment of Adobe’s customer base.

  • Eric Carlisle — 4:21 PM on June 03, 2013

    Honestly curious how the market pans out, including the new success stories, renewers, the skeptical, and those who may not choose the CC way. I remember Mike Chambers saying that CC is where he/Adobe thinks the future is going. Mike’s a very smart guy and I pay attention when he speaks up. However, I also believe that the future of technology will most always follow what the market favors, and that’s the big question. Adobe took a very bold move. I guess we’ll see what happens next.

  • jlua — 4:24 PM on June 03, 2013

    John: Congratulations, you found one happy customer of CC, among the zillions of unhappy ones. The title of the entry should have been “The One and Only Creative Cloud Success Story”.

    [Clearly you’re right. –J.]

    The one who bought something he didn´t want to buy, but was forced to buy, and he ended up liking it. Great marketing trick.

    • Daniel Swanson — 5:16 PM on June 03, 2013

      This is ridiculous. As if “everyone” is “just like you”! Total delusion. The truth is that you whiners and complainers are a pitiful minority and will soon be forgotten. I applaud Adobe for this bold move and am eager to be well beyond this transition, such being inevitably accompanied by the likes of you few.

      • Eric Carlisle — 6:26 PM on June 03, 2013

        I said it was bold. I didn’t say it would be successful. Kinda presumptuous of you to call the “whiners” the minority. What I do know is that I have no idea what will happen as a result and I think a lot that claim otherwise are just making noise.

      • Landon — 4:52 PM on June 09, 2013

        We already were forgotten Daniel. Spectacular trolling today BTW, you win the internet. Enjoy your choice of cat videos and flying pastries. You… you’ve earned it.

  • RHernandez — 5:09 PM on June 03, 2013

    I think for a lot of pro users, it’s not about the price. It’s about the lack of an “exit”. Adobe wouldn’t want to plan for users to stop using CC, but if that’s the case, users ARE planning NOT to ever join CC to begin with.

    • Daniel Swanson — 10:11 AM on June 04, 2013

      What a silly attitude for a professional to be worried about an “exit”! Don’t you have any confidence in your skills and your ability to find work and expand so that the CC cost is a minor expense?

  • German Hernandez — 5:27 PM on June 03, 2013

    Lovely story. I wish I could buy the software but I libe in Colombia. A couple of months ago a big announcement was made that Cc was finally available. I wrote directly to Adobe but had no answer, the option to but it directly from the webpage is not available. the resellers here told me that they don’t plan to sell it so we are stuck with and overpriced software.

    Seems that the software revolution is happening elsewere.

  • Daniel Swanson — 5:28 PM on June 03, 2013

    Well, Nat Brown is not alone in his affinity for CC. I love it, too, as do I love Adobe and its products and services even more for this bold move.

    I’ve been a professional user since 1987 and consider the software cost very minor for the facility the apps afford me to make a very good living.

    Looking back over nearly three decades, this (CC) is by far the most efficient and convenient model for both Adobe and us customers. I love the fact that I now have ready access to virtually all of Adobe’s apps, including Muse and Lightroom, where I might never had if it meant purchasing Master Collection.

    Some of the complainers have said that they don’t use Adobe’s tools often enough to justify their cost and are content to use older versions for years, etc. Certainly, these would not be compelling reasons for Adobe NOT to transition to CC in light of all the obvious advantages.

    But then again, if someone doesn’t happen to “get it” about CC, then any amount of explaining would be wasted on them.

    So we simply move on and look forward to a bright and productive future as Adobe CC subscribers.

    • ButchM — 5:54 PM on June 03, 2013

      There is absolutely nothing wrong if you happen to “love” the CC licensing model, however, it’s more than a bit selfish to assume those users whom you believe “don’t get it” do not have very legitimate and sincere objections to a one-size-fits-all pay-from-here-to-eternity approach that is CC. Because the reasons are many, and are as legitimate as your opinion that CC is pure perfection.

      Once more, I will repeat, “IF” CC was the perfection some claim it to be … there would not be so many taking issue with it. For me, it’s not that I don’t understand the concept, or that I can’t afford it … I also don’t buy the Meal Deal at fast food shops because it’s more “affordable” … I really don’t want, need or find buying the french fires to be in my best interests … even if the rest of the planet considers it a great deal … Fortunately, those businesses offer options … something that the CC model has few of …

      In the end, it probably isn’t a great idea for you or Adobe to belittle those of us who are not embracing CC with the same fervor and affection as you are showing … because down the road … aren’t you going to need those revenues from us in order to maintain the Adobe software status quo (and the current employment levels at Adobe) … as we had for decades in the past? For if you or Adobe really believes that Adobe will be able to grow and flourish in the decades to come without us (in the manner you have become accustomed) … I think you are sadly mistaken.

      • Daniel Swanson — 9:58 AM on June 04, 2013

        No, YOU’RE the one who’s sadly mistaken, firstly to believe that “everyone is like you”, and secondly that Adobe is somehow beholden to you cheapskates who don’t like paying for things. You don’t see how your “logic” is profoundly flawed? Too bad. Just how will Adobe be severely negatively affected if a few such customers don’t buy into their new system, when y’all weren’t upgrading anyway and all the while demanding that they support outdated veersions on old hardware, old OSs, etc., or when you were using pirated copies anyway? Don’t let the door slam on your way out.

        • ButchM — 10:22 AM on June 04, 2013

          Apparently you are under the impression you posses a superior “logic” … but exhibit extreme difficulty and immaturity by failing to separate emotion from reason to express it … it appears your only defense of CC is to personally attack those who disagree with you.

          For example, you have absolutely no clue as to my prior software licensing purchases. Or how often I made them. My purchases date back to Ps v2 in 1993. Then, as now, I don’t recall you being present to contribute monetarily to my purchases from Adobe. So, unless or until, you choose to contribute to that cause … don’t be upset if I don’t allow you to bully me into submission or silence. I have as much right to my opinion as do you … even though you choose to stoop to such low levels to express your opinion.

        • S7 — 1:22 PM on June 04, 2013

          “and secondly that Adobe is somehow beholden to you cheapskates who don’t like paying for things.”

          Ha… I love that quote. So, because people don’t like leasing/renting software, they’re now cheapskates who don’t like paying for things.

          People here passionately discussing this issue are/were Adobe’s customers. Many of us have spent thousands and thousands of dollars with them. People who don’t like paying for things will just torrent their Adobe software and move on.

          The people in Adobe’s forums, here and elsewhere that are upset by this ARE paying customers who’ve been buying Adobe’s software the same way for years and years. Knowing that if they ever had a bad year, they could still use their software, and until recently had the option to skip a year or two if they really had to.

          Adobe’s been pulling the ol’ frog in the kettle trick on us for over a year now. Introduce CC, move to only one version back upgrades, and finally no perpetual licenses. As soon as they introduced CC, I saw this coming.

          I make a living with CS at work. I also have a few Adobe apps I use at home, paid for by me. I use them for hobby websites I run, and don’t make any money from. I cannot justify upgrading every 18 months, let alone a $50/month bill for just the three programs I use personally.

          I was about to pull the trigger on upgrading from PS CS5.5 to CS6, because I didn’t want to be left having to pay full retail of $999 for the Extended version just because I skipped a version. Now this CC hits me, and honestly, there’s not enough difference between 5.5 and 6 to justify even a perpetual upgrade. See how they do it, people upgrade because they’re scared of falling behind, not always because of new features.

          Where else can you be a paying customer, and be looked at like a second class citizen just because you don’t like a change in business practices that have been the same forever.

          I’ll just have to get my CC fix at work, and continue with older versions at home.

        • foljs — 6:04 PM on June 09, 2013

          Yes, Daniel, because your work is so professional…

          The kind of trivial BS one can see in your company’s portfolio page is not even good for local magazines in rural Idaho or Nebraska.

          Seriously, folks, have a look at that guy’s work. And he has the gal to give advice to graphic designers…


  • Filip Krygsman — 6:20 PM on June 03, 2013

    Butch how very eloquently written. So precise and to the point. I wish I could express myself like that.
    Yes John a great success story and that is were CC is a brilliant concept, but as Butch was saying, if you are going to have to rely on just those customers for Adobe financial well being you may to look for another job pretty soon and that would be a pity as I do enjoy your blog.

    • Eric Carlisle — 6:42 PM on June 03, 2013

      Haha, funny, that last point (not the loss of job point)! I discovered John’s Blog as a venue to make my CC strong opinions made. But, I found that it is a really great blog. :-)

  • Dennis Warren — 6:23 PM on June 03, 2013

    I have been using InDesign professionally for the past 7 years, and if I hadn’t just retired I would be all over the CC arraignment. As it is, I will get in with PS and see what happens.

  • Chris — 7:28 PM on June 03, 2013

    I guess for one happy customer, there are others like me.

    I do appreciate Adobe’s work on their open source projects, but this new direction of rented software just does not set right with me.

  • dan — 8:12 PM on June 03, 2013

    What would be the harm in giving users a choice, as Adobe did at the start? Those who want a license for an application for keeps can buy that (or an upgrade), just as they have for years, and those who like the low cost of entry for the new cloud-based apps can go that route.

    I’m sure there are some costs associated with maintaining both lines, but it’s doubtful Adobe is hurting for profits. And the cost in reputation from having gone the rental-only approach has been pretty high it seems.

  • Paul Howson — 10:32 PM on June 03, 2013

    A few years ago I ran a multi-person design studio. We leased/rented our computers. When we took out the leases, it seemed a great idea. Not having to pay up-front. Just a monthly payment, easily covered by our income stream.

    Then there was a convergence of unexpected events — drought, economic downturn, key clients going out of business or being bought out. The client base dropped dramatically. I could no longer to afford to employ people. One by one they departed. I was left with idle equipment and the monthly overheads of all these leases and rental agreements which were no longer affordable. I had to borrow money to pay these out. The equipment was eventually sent to the tip (computers don’t retain their value).

    I wonder how many of these people who have been attracted by the undeniable short-term benefits of Creative Cloud can see far enough into the future to a time when the monthly rental becomes a chain around their necks from which there is no escape other than to lose all access to their digital tools?

    As has been pointed out in comments here and elsewhere, CC is a marriage with no exit strategy.

    • Daniel Swanson — 10:06 AM on June 04, 2013

      Yet another sob story which conveniently puts the blame for your misfortune elsewhere than at your own doorstep.

      CC is NOT such a lease arrangement, and there are no long-term commitments. It’s simply month by month, unless you pay up front for a year at a discount, in which case, if you cancel early, you owe a pro-rated amount for the difference.

      • Colin Mattson — 8:29 AM on June 05, 2013

        The contacted plans are not paid up front. They’re a yearlong contract, billed monthly, hence the very early termination fee you reference yourself.

        You can buy a year prepaid if you go to an office superstore, but that’s not what Adobe sells and not what most users are buying.

      • Bp — 7:08 PM on June 13, 2013

        Hey Daniel ,
        Just saw your work from someone who commented about it. Your work is like graphic design 101, truly terrible! My advice stop trolling the internet and go to school to attain SOME skill level. Eeeesh!

  • Jerry — 2:46 AM on June 04, 2013

    I don’t believe there has been much doubt that users of multiple Adobe products would spend less by going to the cloud. The doubt has been photographers who use CS only or CS and LR would benefit — and even some Adobe representatives have expressed doubt on this point.
    Sadly, I expect Adobe to take a “let them eat cake” approach with photographers. In other words, they will cram the cloud approach down our throats and wait for most of us to cave. Nice, given how much Adobe owes to photographers for their success and growth over the years.

    • S7 — 1:45 PM on June 04, 2013

      “I don’t believe there has been much doubt that users of multiple Adobe products would spend less by going to the cloud.”

      We use Design & Web premium CS6, when we upgraded from CS5, it was $375 per user. CC would have been $600. We have no need of the other software in the bundle, great value or not, we don’t need it. Yes a 50 gallon barrel of mayonnaise for $80 is a terrific value, but if you don’t need 50 gallons of mayonnaise, it’s a bad purchase.

      When we were going from CS5 to CS6, our IT dept. head actually called and talked to an Adobe rep on the phone, and they told us that we should stick with the perpetual license as it was a better value in our position.


      As per photographers needing CS (I’m assuming Photoshop), and Lightroom. You can get a single program sub. for $20/month $240/year per program. A little less than half of the full bundle price for only one program seems like they priced it that way to push people to just pull the trigger and get the whole thing.

      Lightroom isn’t in the single program BTW.

      • Colin Mattson — 8:32 AM on June 05, 2013

        Lightroom isn’t currently in the single-program offerings, but Jeffrey Tranberry has said they’re looking at a way to offer a slimmed down “photographers’ package,” probably with PS and LR in it.

  • Jeremy Chone — 10:19 AM on June 04, 2013

    John, I am not sure you have lot of to gain about being the ambassador of this Subscription only licensing model for Desktop application.

    I much prefer where you were the ambassador of great software and innovation. Justifying this questionable licensing model is a loose loose I think. I am even surprised you are drinking this corporate koolaid. I know lot of other Adobe employees that just professionally just not comment on it because they know it subscription only is a very obnoxious way of charging for desktop software.

    Having subscription for desktop software as an option was good, but having it as the only option is just a way to force your user in a perpetual upgrade mode is a very questionable move.

    The “Cloud” feature of Creative Cloud is very little, and actually I would actually prefer if it integrates with other cloud services like Dropbox.

    Also, the whole argument that Subscription only is ok for PRO tools like Photoshop and others, but Lightroom and other software are not the same just prove that the public argument is very weak. The truth was to generate a normalize revenue from a relatively flat user base.

    Honestly, again, if Microsoft would do the same with Windows and Office and I sure that you and all the Adobe purchasing and executive would be the first to raise a uproar about it.

  • cosmo — 6:55 AM on June 05, 2013

    Here’s a question — if the Adobe subscription model is so beneficial for users, why does Captivate remain a non-subscription product? Answer: those using it would refuse to subscribe. Is it thus on the Adobe product death watch? If so, sad, because it would seem to be a truly useful product. So hopefully it won’t become yet another victim of rapacious neo-liberal capitalism run wild. Although I’m not optimistic for its future. Or anything else that Adobe can’t put a monthly price tag on.

  • billy bob — 9:01 AM on June 05, 2013

    “I picked up some cost offsets in storage and hosting. For that, I got access to the whole Creative Suite plus more.”

    I haven’t read the ToS for CC yet – but every other Online Product offered by Adobe to date – allows Adobe to retain the rights to anything the end User uploads to Adobe’s servers.

    I will never be uploading anything – whether it be compressed sample flat PNGs for a client to view or full blown master files to pass onto another designer for additional production – to Adobe’s hosted storage – ever.

    So this is a completely wasted aspect 0f this offering.

    My cable Internet service provider (previously Comcast – currently Cox) both of which offer Email – online storage and canned content to view through a login to their respective Websites as an added value to justify the cost I pay to simply access the Internet.

    I never use any of these things as I have my own online storage for things like Website development and email addresses elsewhere. This is a wasted portion of the fees I get charged for services I never use.

    The same thing applies with Adobe – with Creative Suite I paid for software – even sawp money for software.

    With CC I am paying for many extras that I will never use. never once during the nearly 15-20 years I have been using Adobe’s product have I ever thought to myself [gee I wish Adobe (or Macromedia) would offer online hosting so I could store my cotnet on their servers and clear out the clutter on my hard drive].

    Hell – even the old style CS packages (design – web – production) all came with excessive software that most Users ended up not using all of the software that came installed – just look at the divide in Web development Users between Photoshop and Fireworks. The FW die-hards never went into PS. And as someone witha design background I attempted to use FW on occasion but always fell back to PS because I know how to use it akin to breathing.

    It’s a bad idea to single out and quote one of your commentors as there is always a hole in their argument. (I’m sure there is a hole in mine too)

    But this move to subscription is nothing more than a half-assed attempt to further circumvent the possibility of unauthorized usage of your software. But everyone wants to sugar-coat the reality.

    You have to be connected online at least once per month so the software can ping Adobe’s servers – but if you don;t then you have 90 days before the software deauthorizes itself. That makes little sense to not simply get online once every 90 days then.

    Is Adobe hurting for revenue so much so that its on the verge of going out of business to force subscriptions on us ?

    And unfortunately there are very few alternatives for some of your software titles (or very bad alternatives) to completely jump ship away from Adobe completely unless we want to all but change professions – which kind of makes Adobe a monoply that gets to dictate the direction of several industries as we are heavily rooted in much of your eco-system for our livelihood.

  • Ann Shelbourne — 10:07 AM on June 05, 2013

    Unfortunately for Adobe, it is becoming very apparent that perhaps 80% (or more?) of your existing Customers neither share your enthusiasm, nor your vision, for a Cloud-based future.

    Most of us need efficient, reliable and fast Desktop Applications at Down to Earth prices and by pursuing your dreams for the Future you are totally ignoring the requirements of your Customers for the Present.

    I believe that this attitude (and the degree of arrogance and indifference to the needs of your existing customer-base which this attitude is conveying) is going to prove to be the beginning of the end of the Adobe Corporation.

    Just imagine that Adobe may have got this Cloud-based idea wrong: where are you hoping to recruit the replacements to the perhaps 7,000,000 existing Customers who decline your invitation to subscribe to your Cloud?

    And, even more important, if your existing revenue-stream is reduced by 80%: how is your CEO proposing to continue to pay the salaries of the brilliant Adobe engineers who build your amazingly wonderful applications?

    The CEO, no doubt, has a diamond-studded Golden Parachute: but the rest of Adobe’s employees . . . ?

    • John Burton — 10:39 AM on June 05, 2013

      It’s those who are unhappy that tend to be vocal and complain. Those of us that like the CC arrangement have less need to post on blogs such as this. Which leads me rather to doubt your 80% figure.

      • ButchM — 10:55 AM on June 05, 2013

        Well, John Burton … let’s look at the numbers right from the MAX presentation …

        Current Creative Suite perpetual license holders … 8.4M … of that 4.3M are CS6 users … Current CC subscribers, about 500,000 … that’s that’s 6% of the total CS user base … and only 12% of the CS6 user group.

        Seems that CC users are in the extreme minority … Adobe is only projecting to have 1.25M by the end of 2013 … and doesn’t expect to surpass the 3M mark until sometime in late 2015 …

        So, if CC is so wonderful … why are so many users dragging their feet? If the model is such an “innovation” … why aren’t more folks crashing the gates to get in? … Further, how successful would the CC model be if Adobe had not ceased to offer perpetual upgrades and CC was not the only option to move forward?

        • Eric Carlisle — 4:42 PM on June 05, 2013


      • Eric Carlisle — 4:38 PM on June 05, 2013

        80%? Who knows…
        A significant number of long-time loyal customers? Most definitely?
        Too little a number to ignore? No chance.

  • Stephen Johnson — 7:20 AM on June 06, 2013

    Hi Jack,
    I wonder if I could ask a favour? Im having a little difficulty in getting a response from Adobe as to their plans for annual price increases for Creative Cloud. Pricing for boxed upgrades have always been reasonable and consistent over the years but we have no history yet of CC. The pricing strategy for 2014/15/16 will be a known quantity within upper management. If a statement were released along the lines of “no more than inflation + 5%” for future price increases will reassure some of the sceptics that say much larger increases is being planned, what your take on it?

    • Eric Carlisle — 2:12 PM on June 06, 2013

      That’s a great question!

  • Shawn Moore — 7:25 AM on June 07, 2013

    The whole project would have paid for an upgrade to the Creative suite CS6 or CS7 as well and he would have owned a license (a one time fee at half the price of the cloud). Its ironic that it the department of labor because no Government agency is going to let a software company just upgrade software on there systems when ever they want. Creative Cloud is Adobe’s reality distortion field

    • ButchM — 11:17 AM on June 09, 2013

      Yes, the “more affordable” point is an empty argument IMHO.

      Prior to the existence of CC … anyone, of any means could have downloaded the 30 day trial of any Adobe creative app … used those apps to earn as much income as they were capable of in a month … then use the profits to buy the perpetual license for that app (or the entire suite if they were industrious enough) then they would never have to pay Adobe again for the life of the product version.

      Chances are … if a user did not have the wherewithal or the business acumen before CC existed to “afford” Adobe apps … they will very likely not “profit” from the new license model now nor are they likely to sustain the means to support the subscription indefinitely …

  • Tim — 12:54 PM on June 08, 2013

    I saw this from a recent post by Scott Bourne

    “4. We live in a digital age so get used to the fact that digital products are going to be important to your clients. The old days of hanging on to the files to force customers into a print sale are going away. And there’s no reason to fear this change. Just charge more money to cover the cost of the print sales you might have made when you release the digital files. It’s the money we care about not the format of the sale. Guy Kawasaku and I were talking about this recently. He made several good points speaking strictly from a consumer’s point of view. He has a family. His wife and children have their portraits made. He wants the digital files. He’s willing to pay for them, but the photographer says, “That’s not my business model.” To which Guy replies, “That’s not my buying model.” If your business model doesn’t match your client’s buying model then you are on your way out of business.”

    So why is Adobe forcing their business model on me?

  • fadfinder — 7:54 AM on June 10, 2013

    I started to get attracted by the cc before CS got killed. now without alternatives and without exit strategy. there is no way for me to switch to the cash cow (CC)
    I can hardly express the damage that adobe did to its own image. I feel patronized as a customer. and I have lost the confidence of being able to rely on adobe in the future. i guess it is still the customer that pays the money not the shareholder.
    I have no idea how many people really boycott adobe now, but most of the people I talked to are quite pissed.

  • Stephen Johnson — 8:51 AM on June 10, 2013

    I must say this whole thing has been upsetting, I also though Adobe had my interests at heart (silly really, Creative Suite is their ball and if they want to take it away they can).

    I have been very comfortable with Adobe software (for perhaps too long?). Moving to other software means a learning curve and fresh investment so there is inertia that Adobe could take advantage of.

    Part of me is wondering if these slippers are too comfortable though and it would be re-invigorating to move away, perhaps Adobe going ahead with CC only is a welcome kick in the pants to do it?, I do have my perpetual licenses to fall back on while I transition.

    All or nothing, what is it to be? a question for myself as well as Adobe.

  • Bp — 12:56 PM on June 15, 2013

    One question I haven’t seen answered. ThirdParty plugins….how will we know if they are compatible with our upgrades (if we choose to upgrade). ? Currently third party plugins refer to a model /version number now what?

  • Leslie — 10:36 AM on July 03, 2013

    It is great that the Cloud exists for seasoned designers and new users. But, what if your client does not want to subscribe to the Cloud? For freelancers, software compatibility with their client and team members is mandatory.

  • Adam — 12:25 AM on July 10, 2013

    So, is Lightroom next, and then the DNG format…so that I can only reuse my 30k photo’s if I license the cloud version…

    [No & no. –J.]

    oh boy, I just lost a lot of trust…

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