July 19, 2013

Instagram video -> Legos

Zorana Gee talks about writing a coffee table book called “…For San Jose,” which would bestow the left-handed compliment of saying, for example, “Yeah, that’s a great restaurant… for San Jose.”

I’ve wondered this about Instagram videos (and Vine, for that matter): Good, or just hard? Is this stuff worthwhile, or only “good” if you lower your expectations?

I realized, though, it’s like people building with Legos*: It is cool to see what people can do within certain constraints. One doesn’t judge a watercolor using the same criteria as for an oil painting. Different media, differently beautiful. Hey, I didn’t say it was a profound insight, but it’s made me feel better about these ultra-short-form videos as their own genre—and at last I’ve captured one I quite like.

By the way, I’m curious: Do people actually watch videos, and do they capital-L Like them? I’m finding that the vids I’ve posted draw only about one half to one third the likes of a typical photo of mine. Hopefully the companies will someday reveal numbers on actual consumption (and not just sharing) of these vids. I’d love to see whether it increases or decreases over time.

*fine, “LEGO,” pedants

Posted by John Nack at 3:22 PM on July 19, 2013
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