September 20, 2013
Adobe salutes “The New Creatives”
From Design Taxi:
To commemorate the passing of 1 million subscribers on its subscription-based service Creative Cloud, Adobe—with the help of ad agency Goodby, Silverstein & Partners—has released a new, eye-catching ad that pays tribute to “the new creatives”.
“Creatives today do a little bit of everything, from illustration to filmmaking to Web design,” said the agency’s associate creative director Will Elliot. “We wanted the spot to celebrate how all these different disciplines are coming together.”
Adobe’s drawing hardware due next year; hints at new touch apps
Design VP Michael Gough writes,
Adobe is moving our cloud pen, Project Mighty and our digital ruler, Project Napoleon, from a technology exploration to a planned product. We are teaming up with Adonit… to manufacture and ship Mighty and Napoleon in the first half of 2014.
He also hints at forthcoming drawing apps:
Today we are unveiling two sneak peaks in this realm that we think really move the combined hardware and software experience forward: Project Parallel, a drafting iPad app designed and developed from scratch for the Project Napoleon hardware. The second, Project Contour, is essentially Kuler for shapes – take a photo of a favorite object or shape on an iPhone and access it with Napoleon on the iPad to simplify architectural line sketching, drawing and ideation. [See brief Instagram video.]
In case you missed it the first time around, here’s a quick demo of Napoleon & Mighty: