October 29, 2013

Automatic videos: Do you care?

Google today unveiled a new “Auto Awesome” feature that’ll stitch together video montages with zero effort from you. It’s said to work like this.

By coincidence, Magisto got another $13 million in funding today to do essentially the same things, and they claim to have 13 million users. Plenty of others (Ptch from Dreamworks, Qwiki from Yahoo, etc.) are playing in similar territory. 

My question: If this stuff is so great (and free), why don’t we see anyone creating & sharing it? (Or do we and I’m just old/blind?)

You can read studies—not that you need to—that list the top reasons people say they don’t share videos: Watching it takes too long, it looks bad (shaky, poorly colored), and it sounds bad. Unsurprisingly, services like Google’s go after these problems: Automate everything (no creation time commitment), chop it into short segments (lower viewer time commitment), slap on some color looks, blow away the recorded audio, and apply stabilization.

Are the results something you value? What would you care about more? (I know what I want, but I’d like to hear your thoughts.)

[YouTube]

4:09 PM | Permalink | Comments [8]

USC’s Annenberg School teams up with Adobe

Great news from down south: Students & faculty get Creative Cloud free of charge, and we’re talking about more ways to support their initiatives.

Using the Adobe Creative Cloud as the centerpiece, the literacy effort has big plans to make headway in the technology-laden field of contemporary communication and journalism.

“Students will be able to become certified professionals in Photoshop and other tools, and can add this on their resume. We are also setting up a ‘genius bar’ in our new building for students to get software and hardware questions answered.” 

I recently got to spend a weekend in the desert with USC’s Animation & Digital Arts students, and I’m excited about how the new tools we’re developing can be used in their curriculum. More on all that soon.

10:42 AM | Permalink | No Comments

GoPro: Vertical Skydiving World Record 2012

Lovely & amazing:

[YouTube]

7:52 AM | Permalink | No Comments
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