November 09, 2013

Illustration drawn with… a vacuum cleaner?

I was tempted to say that this Electrolux ad sucks, when in reality it blows:

The ad, conceived by Saatchi & Saatchi Thailand, features the artist packing a compounded mound of dust into the cleaner, which he then releases onto the floor as powdered dust. Using the vacuum cleaner’s various settings, he meticulously creates an intricate mandala from the colored dust. 

[YouTube]

Posted by John Nack at 8:30 AM on November 09, 2013

Comments

  • michael jahn — 10:25 AM on November 09, 2013

    the art was not created using the vacume, it was just sucked up, and they played it backwards at the beginning.

    • Marco — 5:15 AM on November 13, 2013

      So it DOES suck ;-)

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