December 18, 2013

Tastemade: The proverbial 1-inch hole

“People don’t come to us because they want 1-inch drills,” the CEO of Black & Decker is said to have remarked, “They come to us because they want 1-inch holes.”

The beautifully executed app Tastemade (App Store) represents an interesting evolution in creative software. Instead of offering an open-ended toolset for doing any number of projects, it aims to do just one thing well—namely, produce short, highly watchable person-on-the-street reviews of restaurants. The entire interface is built to walk you through making & sharing exactly one kind of content. Through constraint + automation, it tends to quickly produce a very nice “hole” (example).

The app is full of nice design touches. For example:

  • Based on its knowledge of your location & Foursquare data, the app can guess which restaurant you’re visiting, auto-populate the title field, then choose an appropriate font/music combo (which you can then change).
  • You’re prompted to capture a number of shots, and a colored progress indicator helps ensure you shoot enough but not too much.
  • When you go to choose a color look, your existing clips are played back at 2x speed, making it easier to see the impact of the filter on more footage.
  • One of the clips you shoot of the venue is placed behind the title & blurred.

Tastemade

Now, is this particular problem worth solving (i.e. do a lot of people want to record, share, and watch restaurant reviews)? I have no idea. (I’m not allowed out of the house; thanks, kids.) I think, however, that the radically reduced barriers to building & distributing software will keep reshaping the creative-tool landscape, producing more highly focused apps that nicely address one specific need.

1:15 PM | Permalink | Comments [5]

Incredibly detailed illustrations to fight globalization

Whether or not you agree with their politics, it’s hard not to be impressed by the nine years’ worth of work that went into Beehive Collective’s story-graphic, Mesoamérica Resiste:

Over the past thirteen years we’ve researched, drawn, and re-drawn the story of corporate-driven globalization in the Americas… Our intensive grassroots research and collaborative design process continued for several years. After the pencil work was complete, inking the final drawings took several more years, with rotating teams of illustrators and studios in multiple locations.

[Via]

7:49 AM | Permalink | No Comments
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