January 26, 2014

Lost Susan Kare Mac ad from 1983

I’ve known designer Susan Kare‘s work for 30 years, but I’d never seen the person herself until now.

Original Mac team member Andy Hertzfeld writes,

Here is another unused commercial for Apple’s original Macintosh computer that was produced by Chiat-Day in the fall of 1983. This one features brilliant Macintosh artist Susan Kare, who designed the Mac’s fonts and icons, extolling the virtues of the exciting new medium.

[YouTube] [Via Mischa McLachlan]

Posted by John Nack at 1:00 AM on January 26, 2014


  • J. Peterson — 11:44 AM on January 26, 2014

    At the 1984 SIGGRAPH Conference Kare & Atkinson got on stage and did a live demo of MacPaint (as part of a “Microcomputer Graphics” Panel).

    It was awesome to see the original MacPaint artist put the app through its paces. We wish we had a video.

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