Lightroom 2 Now Available

Lightroom 2 is now available on We’ve been very pleased with all of the feedback during the public beta and we’re happy to provide the finished version.

  • Price: Lightroom 2 is $299 or available as a $99 upgrade for Lightroom 1 customers.(Clarification: US Pricing listed above)
  • 30 Day Trial Available

Camera Raw 4.5
Camera Raw for Photoshop CS3 has been updated to version 4.5.  It will provide exactly the same rendering obtained in Lightroom 2 but will not have all of the new controls provided in Lightroom 2.   Download Camera Raw 4.5 and DNG Converter 4.5 (Mac, Win)

Camera Profiles and DNG Profile Editor
Download the new Profile Editor and Profiles that are available to help provide photographers with a starting point that is appropriate for their raw workflow.

Community Help and Resources

Lightroom 2 SDK

New in Lightroom 2.0

Some abbreviated notes to get you started


Streamlined Organization and Worfklow

Layout: The entire Library layout has been revisited to provide a more intuitive image organization experience.  The left hand panel of the Library has been streamlined to include only the most relevant image sources: the folders the images are physically stored in and collections of images that the photographer creates. 


Folders:  Photographers working across multiple hard drives will find that the enhanced volume and folder layout will make it a much more intuitive experience to manage images on one or many hard drives.  The volume indicators clearly indicate the hard drive that you’re working with and provide the option to show the online/offline status, the amount of space available, the number of photos you’re working with and there’s an indicator light that migrates from green to red as your hard drive fills up.  Now it’s visually much easier to move your images from hard drive to hard drive and understand where your images are stored when a external hard drive is no longer connected.


Collections: The Collection panel has received significant attention with the addition of improved iconography and collection sets that allow photographers to create a hierarchy while maintaining collection-specific sort order. There is also the ability to save output specific collections for Slideshow/Print/Web.  This can be accomplished by creating a new collection item while in the specific output module.  The subsequent icon in the collection panel will provide a quick reference and link to the images and output settings you created.  Collections still maintain their auto-save capabilities when it comes to on-the-fly output creations that don’t require a persistent entry in the Library. 


Smart Collections are now available.  Specify the criteria for a smart collection and images will be automatically added to the collection if they meet the criteria. An expert user tip: Try alt/option clicking when adding a new search criterion. 


Target Collection functionality allows you to specify any Lightroom collection as the destination of the quick collection shortcut key, B.


Filter Bar:  With the source location of the images clearly defined in the left hand panel, the top of the grid view provides a panel that will filter the content.  Use the ‘\’ key to hide or show the filter functionality and expand one section at a time to filter the content.  Each category below can be toggled on or off by clicking on the name and multiple filter categories can be shift-selected to provide additional control.

Text: Search across your images using text search field

Refine: Filter your grid view by flags, star ratings, color labels and the type of file, Master or Virtual Copy.  This functionality was previously located only in the right hand side of the filmstrip.  It still remains in that location now labeled ‘Filter’ as a quick tool that can be used in any module.

Metadata: A wide range of metadata is now presented in easy to browse filter columns that can be added, removed and customized per your organization workflow.  Choose the field to filter on by clicking on the column header and select menu icon at the right side of each column to add or remove a column.   The column arrangement and selection can be stored as a preset that is defined in the upper right hand corner of the filter bar.  Note that the Date and Location fields contain the option to show hierarchical or flat representations of the data.  The Date field also includes the day of the week in addition to the numerical date.


The Keywording pane has a new Keyword Set called “Suggested Keywords.” Keywording is simplified through Lightroom’s ability to suggest keywords for the current image based on existing keywords applied to that image as well as keywords applied to images that are close neighbors in terms of capture time.  For example, if a number of images in a catalog contain the keywords dog and beach, an image assigned the keyword ‘beach’ will cause the suggested keyword panel to automatically update to show ‘dog’ as a suggested keyword. The Keywording panel also includes a dedicated keyword entry field below the larger box that displays all of the assigned keywords. The Keyword List provides a convenient filter to help find and manage your keywords.  Checkboxes are available to quickly apply additional keywords to the selected images and arrows to the right of each keyword are a link to view all of the images tagged with that keyword.


Multiple Monitors: Lightroom 2.0 offers a dual monitor solution that can adjust to fit your particular monitor set up.   The main Lightroom window that includes the Module picker can be positioned on either monitor and the following views can be provided on an additional monitor. To activate a multiple monitor environment, choose the monitor icon in the lower right hand side of Lightroom, just above the filmstrip.  If a second monitor is not attached, a second window will appear on a single display.

  • Grid: Place the grid on a secondary monitor for quick image selection while the develop module is displayed on the other monitor.  Or use the grid to reorder images while creating slideshow, print or web output.
  • Loupe:  Allows an image at a preferred zoom level display on an alternate monitor. 
    • In Normal mode, the image displayed on the alternate monitor is changed when the selection is changed in the primary Lightroom window.
    • Live mode is continually updated based on the image and area of an image the mouse is currently hovering or passing over.  Zooming to a 1:1 view allows for quick focus checking across a number of images displayed in a grid view on the primary monitor.
    • Locked mode fixes the image displayed on the alternate monitor until you wish to change the selection by selecting alt/option-Enter to make the current selection visible.
  • Compare: Offers the same powerful compare functionality previously in the Library but can now be used to compare images while selections are made in the grid view in the Library or while adjustments are made in the Develop module.
  • Survey:  View multiple images at once while organizing or adjusting in another display.


Photoshop Integration:  Lightroom can now open images directly in Photoshop without writing out TIFF or PSD files first. The previous ‘write file to disk first’ behavior was inefficient and the new behavior enables a faster a more functional workflow that includes:

  • Open files in Photoshop as a Smart Object: Utilize the non-destructive smart object workflow by opening the image as a smart object directly into a Photoshop document.
  • Select multiple images to merge as a Panorama utilizing Photoshop CS3’s incredible new panorama functionality
  • Merge multiple exposures into a single Photoshop HDR image
  • Load multiple files or virtual copies into Photoshop as separate layers in a single document.
  • Important Note:  This integration is only available with Photoshop CS3 (10.0.1)


Export Functionality: Managing and organizing exported images is much easier now with the following capabilities:

  • Export files automatically to the same folder as the original or a subfolder of the original
  • Add the exported images to the Lightroom catalog with the option of stacking the export file with the original
  • Sharpen images on export for Print or Screen usage utilizing an adaptive algorithm that takes into account the intended use and resolution.
  • Send exported images directly to another third party application selected in the export dialog


More notes on Library functionality:

  • The 10k pixel limit has been lifted and now images with up to 65,000 pixels per side or 512MP total may be imported into Lightroom.  This is particularly useful when utilizing the new Photoshop integration for panorama creation.


Develop Module

Localized Correction: The develop module now provides the ability to correct specific areas of an image without affecting other areas.  A common example of this in traditional photography would be the dodge and burn experience in the darkroom.  Lightroom provides brushes that a photographer can ‘load’ with different types of corrective techniques that were previously only available globally including exposure, brightness, clarity and saturation.  Images can also be tinted locally using specific hue and saturation values that can provide an excellent way of counteracting mixed lighting environments.

The tools previously available in the toolbar have been relocated to the right hand panel just below the histogram. (Crop, Clone/Heal, Red Eye and the new local correction brush)  Selecting a tool from the panel will reveal the options for that tool.  Click on it again to hide those options and return to the standard develop panel.

Adjustment Brush

The controls available for the local correction brush are segmented into three basic areas: Mask, Effect and Brush.  A quick walkthrough of the correction technique is below:

  • On entering the local correction panel the brush will become active. 
  • The type of desired correction should be selected from the Effect section.  A photographer can paint in a positive brightness effect for the shadows and a negative exposure effect for a bright sky.
  • Combinations of effects can be selected and saved as presets by showing the effects sliders. (Horizontal toggle in the upper right area of the effect panel)
  • The brush size, feather and opacity can be set before applying the correction.  An Auto Mask option is available to help confine the brush strokes and subsequent mask within an area of similar color.  The airbrush option provides a diffused correction application relative to the standard painting mode. 
  • Once a brush stroke is applied, a circular point or pin will appear on the image where you first applied the brush stroke.  Additional brush strokes can be applied that will add to the current correction area. To refine the area hold down the Alt or Option key to begin erasing with the brush.
  • To adjust the amount applied to the entire area click down on the circular marker or pin and move the cursor to the left or the right to decrease or increase the amount setting.
  • To refine the correction settings, click on the pin and detailed adjustments are available in the right panel and will be applied to the selected pin. 
  • Create a new correction mask or brush stroke by selecting the New option.
  • The pins can be hidden or shown with the H shortcut key.
  • Use one of the tint presets provided to apply a color tint or use the Lightroom color selection dialog by double-clicking on the rectangle to the right of the presets.  Change a preset by selecting a color in the dialog then click-and-hold on the preset box to be populated by that selection.
  • There are two brush presets represented by A and B in the brush section.  After modification of the brush controls, a preset can be updated by clicking and holding on the specific preset letter to be associated with the settings.

Graduated Filter

Recreating the effect of a graduated neutral density filter, this tool goes even further allowing the ability to modify all of the effect parameters in a single graduated effect.  Select the effect and click and drag the gradient onto the image.  Rotate and adjust as necessary.  You can also return to the specific effect settings and modify them after the filter is applied.


Shortcut Keys

Local Adjustment Keyboard Shortcuts

  • Toggle Adjustment Brush – K
  • Toggle Graduated Filter – M
  • Graduated Filter Scale from Center – Alt/Option + Drag
  • Hide/Show Pins – H
  • Always Show – Shift + Command/Control + H
  • Show Selected/Never Show – Shift + H
  • New Adjustment Pin – Enter/Return
  • Switch Brush – /
  • Increase Amount – Right Arrow
  • Decrease Amount – Left Arrow
  • Erase – Alt/Option
  • Increase Brush Size – ]
  • Decrease Brush Size – [
  • Increase Feather – Shift ]
  • Decrease Feather – Shift [
  • Set Flow Amount – Number Keys
  • Auto-Mask – A
  • Show/Hide Mask Overlay – O
  • Cycle Mask Overlay Colors – Shift + O
  • Constrain brush stroke to straight line – Shift
  • Invert Gradient – ‘


Vignette: The previous lens correction vignette effect was only applied to the entire image frame and as an artistic effect could be obscured after an image was cropped.  An additional framing vignette effect has been added that will apply a vignette to an image, respecting the cropped borders.


Basic Panel Keyboard Shortcuts:  Photographers who prefer to utilize their keyboards for basic image adjustments will find that the +/- keys are linked to the Exposure adjustment in the Develop module.  Adding the Shift key will boost the increment amount, the comma and period keys will cycle through the basic panel controls and the semi-colon will reset the control currently in focus.


Improved Auto Adjustment:  The Auto adjustment has been modified in response to feedback that previous adjustments were too bright.


Improved profiles for Raw data:  An enhanced set of profiles has been released on Adobe Labs in order to provide an improved default rendering of raw data. (Many Canon photographers complained that our reds were too orange.)  In addition to the improved Adobe default profile, there are additional profiles for each camera that emulate the results that would be obtained were those settings chosen in the camera manufacturers software or if the photographer chose to shoot JPEG.


Print Module

Picture Package: The print module now provides the ability to create multii-page layouts for a single image arranged in multiple sizes. This allows photographers to quickly and easily print a package of images quickly and easily. 

  • Choose Picture Package from the Layout Engine in the top right corner of the print module and a blank page will be presented.
  • In the Cells panel click on one of the preset size to add an image cell to the page or use the drop down option to edit and create your own custom size.  Cells can be added to the page until the page is filled and a new page will be added to the layout automatically.  Up to six pages can be included in a layout. 
  • After all of the required cells have been added, choose Auto Layout to automatically create an efficient, easy to cut print layout or manually move the cells to your liking.
  • To move a cell, click on the image and move the cell to the desired location.  To delete an image cell, click on the image and choose delete.  A page can be deleted by mousing over the page and clicking on the ‘X’ in the red circle.
  • When an image aspect ration is much different than the cell aspect ratio, the image can be moved within the cell by holding the CMD/CTRL key down and clicking on the image and dragging it.

Print to JPEG:  Many photographers have asked for the ability to send their Lightroom print layouts directly to a lab that will print JPEG files.  Choose JPEG as the option in the Print Job dialog to specify your print output as a JPEG file for lab delivery. (Select a custom ICC profile for your lab in the color management area)

Print Sharpening:  Lightroom previously provided three levels of print sharpening.  Impressive new algorithms have been added to automatically determine the correct amount of print sharpening required based on the output media and resolution of the file.


Lightroom 2 SDK

The Lightroom SDK allows you to customize and extend certain Lightroom features by creating plug-ins. In the current release these features are extensible:


Export functionality: You can create an export plug-in, which customizes the behavior of Lightroom’s Export dialog and export processing. You can add or remove items from the Export dialog, alter or augment the rendering process, and send images to locations other than files on the local computer.


Metadata: You can define customized public or private metadata fields for Lightroom. Public or private metadata can be associated with individual photos.


Web engine functionality: You can create an HTML web-engine plug-in, which defines a new type of HTML photo gallery. The engines you define appear in the Gallery panel at the upper right of the Web module.


A Lightroom plug-in consists of Lua-language files (scripts) that define the plug-in functionality, and an information or manifest file that describes the contents of the plug-in. The information file must have a specific name, and be placed in a folder with the Lua source files and resource files; the folders may need to be in specific locations.


Lightroom 2 beta vs. Lightroom 2

Changes from LR2 beta to LR2 below:

  • Hierarchical Dates and locations in the Library Filter. (Including days of the week for the date)
  • The Volume Browser in the folder panel. 
  • Improved iconography for folders, collections, collection sets and output collections.
  • Dedicated keyword input field in the keywording pane.
  • Ability to add or remove metadata filter columns.
  • Improved Keyword List interface. (Including filter by keyword to manage and organize keywords)
  • Repositioned and refined dual monitor support location and experience. (Moved from right to left and the ultimate dual monitor experience is much more polished in terms of performance and stability
  • Ability to set target collection for quick collection shortcut(b). (Target any collection as the target when you hit the B key)
  • Lightroom Web, Metadata and Export SDK available on the Adobe Dev Center
  • Local control improvements
    • Complete list of local controls including, Exposure, Brightness, Contrast, Saturation, Sharpness, Clarity and a color toning option available for the brush or gradient adjustment tool
    • Additional gradient adjustment tool
    • Improved auto-mask functionality
    • Improved brush performance
  • Additional post crop vignette options: roundness, feather
  • DNG Profiles Concept
    • DNG Profile Editor available on Labs
    • Profiles for our current raw support list available
    • Match camera JPEG looks in the Calibration tab by selection Camera Standard profile
  • Export to JPEG functionality in the Slideshow Module. (Intermediate format for additional authoring tools)
  • Enhanced output sharpening
  • 64-bit memory handling improvement


Last but not least, don’t forget to enjoy Rule Number 5!

44 Responses to Lightroom 2 Now Available

  1. That’s really good summary Tom! And congratulations on a fantastic release.

  2. ntw says:

    Fantastic! Just in time to process my photos from my most recent overseas trip, and to take advantage of dual screens on my new computer!

  3. Dan T. says:

    Hi Tom,What’s the rationale for the 30% difference in upgrade pricing between the US & International stores?[Dan, I’m looking into this and hope to get you answers shortly. -TH]

  4. Mariano Kamp says:

    Nice, but no D700 support?Can you shed some light on the process of adding support for new cameras to LR?[The D700 is supported but we could not declare “official” support because we didn’t have time for in-house testing with a production model before this release was finalized. I don’t expect any difference between the current support and final support but we have fairly strict quality rules that prevent official declaration until certain tests are performed. -TH]

  5. Torben Brams says:

    Very exciting announcement, I would like to purchase…When I go to the Danish online store the upgrade is priced at USD 196 and not USD 99.This is more or less a 100% markup for Danish customers!Is there a way I can place my purchase in the US? Any help will be apreciated as the online Adobe store seems to prevent this.[Torben, did you see the same uplift when you purchased Lightroom 1? Nothing should have changed from that standpoint except the relative strength of the USD to the DKK. -TH]

  6. Mariano Kamp says:

    Tom, that’s great to hear.It is also good that the update price tag is so moderate.

  7. Mariano Kamp says:

    Doh, can I please take back my comment on the price? 😉 I didn’t see the 117 EUR price tag before, I was just using the $ to € conversion in my head.[Yes, the current USD weakness and additional VAT does add the sense of a new uplift to Lightroom 2. Keep in mind that none of these are new price points for LIghtroom. Lightroom 1 was the same full price and the upgrade price now matches the academic version pricing. -TH]

  8. Elja Trum says:

    Sounds great. I think I’ll try this new version (currently installing the trial version). Thx!The Canon 1000D is not officialy supported yet neither?[Lightroom 2 and Camera Raw 4.5 have unofficial support for the Canon 1000D. -TH]

  9. Mike Lao says:

    Hey Tom – Congratulations on the release of LR2! Major improvements and great features on an already powerful product!

  10. Jim Pogozelski says:

    A recent CNET article: “The next step is to write to XMP,” Hogarty said. “I think that’s an absolute requirement.”Why wasn’t that a requirement in v2 (or a dot of v1)? Image info portability is my only hold-back.[Jim, we need to draw the line somewhere. It’s SDK functionality that has only just been released to the developer community so it will be a little while before photographers are able to take advantage of the tools that developers create for custom metadata. Hopefully we’ll be able to provide a solution that writes the custom metadata to XMP about the same time that a number of popular tools will need to rely on that functionality and portability. -TH]

  11. Thomas Stache says:

    @Dan T.: 30%? If it only were that “little”!In Euroland it’s more like a 57% premium, before tax! With tax the German Adobe Store wants €117,81, which amounts to roughly US$184,90. Adobe’s shareholders will be delighted, international customers most likely not!

  12. Bart Stevens says:

    Hi Tom,I would immediately ugrade, but why do I as European customer (Netherlands) pay more that 57% more than a US customer? Why not let us order through the US store?Thanks,Bart[For the same reason that you can’t order from the US Amazon store. I’ll need to do some treaty/tariff research to get you a more accurate response but this is not a policy specific to Adobe. -TH]

  13. Volod says:

    So far no problems with D700 NEFs. Seem to work without any issues for me.[Yes, we have very good unofficial support for the D700. -TH]

  14. Very nice. When the feature set includes network drive support, I’ll upgrade.

  15. Brendon McLean says:

    Read blog: overjoyed. All the features I’ve been waiting for!But $405 in the UK, $445 in South Africa!? ($350 and $390 without tax respectively). I want to dump Aperture, I really do. But are these prices right?

  16. Hi Tom,This looks great, as I was just getting started sorting my photo’s with Lightroom (Metadata is my particular strain of OCD). Is there any dispensation for people who recently purchased Lightroom (last month or two) on the upgrade price?I also echo the comments regarding the price difference, but for me it is 55% before sales tax @ 21%, a rather painful total of $187.Regards,[You’ll have to speak with the reseller you used to purchase your copy of Lightroom. Let me know if that was -TH]

  17. Jason says:

    On a tangential note to the XMP export: Without it, how can I move a library of images from a PC to a Mac Lightroom install, where all the volume and folder names will be different?[Jason, Lightroom writes all of the important metadata to XMP if the preference is enabled or using CMD(CTRL)-S, just not custom metadata defined by developers using our metadata SDK. -TH]

  18. web moduleIs there any improvement made so that the webgallery can be incorporated in an existing webpage or website ?[We provided an SDK to allow third parties to create just that type of gallery among other designs. -TH]

  19. New features listed under “folder” sound great and I would love to be able to take advantage of them. However. Since I import RAW+JPEG from my Nikon camera, I run into the risk of running into the bug of catalog corruption. Never want that to happen again. Can you tell me whether or not that bug is REALLY fixed?[Not sure if I’m familiar with your issue. Have you submitted a bug report. -TH]

  20. Maarten Sneep says:

    Very nice upgrade. It lets me do some of the same local tricks I learned ages ago in the darkroom at school. Overjoyed!One warning though: if you use Time Machine on the Mac, do not forget to add the new Lightroom files to the excluded list of Time Machine, or you’ll end up with very nasty surprises when Time Machine starts while using Lightroom.On international pricing: Yes, it sucks, and it has always been there, even before the dollar took a nose-dive. For Acrobat I asked about this (there the markup is closer to 100%), and the reply was that in Europe support is included. “But I don’t want telephone support, this blog will do nicely…”

  21. Paul clark says:

    where are we at with file rename in this release. Currently dealing with importing all for editing then exporting for batch rename then deleting ‘originals’ and re-importing to get file names changed at root leve.l[Paul, you’ve always been able to rename at import, when they’re in the Lightroom library and on export. -TH]

  22. Mariano Kamp says:

    Hey Tom,I don’t want to be annoying about it, but the European price issue is really bothering me.It doesn’t make it right that it was wrong before already.Consider it the other way round. What would happen to the European price when exchange rate would have moved into the other direction? Yeah, I thought so.[Mariano, you’re speculating then drawing a conclusion on that speculation. Each release cycle we evaluate a number of pricing factors then make a decision. There’s nothing in that decision process that says, “Let’s favor North American customers because we’re on Team USA!” Sorry, this is a heated topic but I hope it’s ok to add a little levity. -TH]Even Apple meanwhile accepted that the rates dropped for quite some time and adjusted their prices at least a bit.In case of Lightroom it is not so much the actual European-markup, but the feeling to get screwed.[I know the feeling. Every time I go to New York City to visit photographers I end up paying twice as much for a hotel than I used to because visiting Europeans convert their strong Euros to Dollars and all of sudden New York just became the bargain capital of the world.(Thus driving up hotel rates to react to the increased demand) -TH]Btw. kudos for having this blog and for taking part in this kind of unpleasant conversations.But hey it is unpleasant for us too 😉[Better to get it out on the table and discuss it so we can move on to more important topics, like Photography. -TH]Oh and btw. I can order most of Amazon’s stuff in the US. I usually order all the english books in the US and still after taxes and shipping it is cheaper than what Amazon in the EU would charge for the books.But of course, some vendors don’t allow Amazon to sell their products outside the US.Getting back to the original idea … I also would be fine with buying in the US. It’s bits only anyway. The only parties that didn’t get that yet is the MPAA and RIA.

  23. clvrmnky says:

    Wait. What? No one told me about DNG Profile support in LR and the Profile Editor. I can calibrate my camera without having to open up Photoshop and using a crashy script? This is all kinds of awesome. This must have been the hint we were told about on the beta forums, lo, those many months ago.In fact, my first hours with Lr 2.0 is all kinds of awesome.Good job, guys.

  24. Alessandro Rosa says:

    Hi Tom,I have a question. Do files that were converted to DNG previously under the 1.1 specification need to be re-converted for the 1.2 specification?[No additional conversion required. The next time you utilize a DNG in a manner that takes advantage of the changes in the 1.2 specification, it will be updated to accommodate the change without your intervention. Until then, you’re fine. -TH]

  25. dSLR Dad says:

    A very good release. Good upgrades to the overall usability of the whole package.Love the adjustment brush and can’t wait to try the ND filter.While I do enjoy the print module upgrades, including exporting a JPEG for the print lab, I still wish Lightroom could soft proof the final color profile in the print or develop module. You guys have got to be tired of seeing “why is my print so dark?” in the forumns by now.[Soft proofing won’t correct the “why is my print so dark.” That’s almost certainly an incorrect color management setting. I do agree that soft proofing is an important area that we’re looking at for the future. -TH]

  26. Update looks great, but also not pleased with the international pricing. For New Zealand customers, the upgrade is listed on the Adobe store as US$129… Adobe even has the gall to still price it in US$! Note this means that any arguments about the weakness or strength of the US$ are irrelevant, since regardless of where the currency goes Adobe will be getting 30% more in US$ from its New Zealand customers compared to US ones.Adobe, here’s a radical idea: treating your customers well is a good idea, regardless of where they live.[Duncan, it looks like I need to post a separate entry on the topic of pricing but there’s more than just currency involved in how regional prices are determined. -TH]

  27. Alexey D says:

    The LR 2.0 is excellent – fantastic work. If only you would add SDK to create your own modules (in addition to Develop and others). I know, I know – I probably wish too much ;-)On a serious note relating to price differences, although it would be nice to have them more inline with US I do kind of understand where they are coming from although I cannot see how can you justify 30% difference even before VAT. What I cannot understand however and I’d like some explanation to is this: why the download serial costs more than a packaged (physical box) version? For UK the download version is quoted at GBP 211 and the boxed version at GBP 205. In my mind the downloaded version should cost even less. Why do I have to pay more to get less (no backup CD, no printed stuff etc)?[Alexey, it looks like there’s a different VAT applied to download purchase vs. hard good purchase. I don’t know the background as to why that is in place for the UK but I can look into it. -TH]

  28. Ole Begemann says:

    Adobe’s international pricing policy sucks indeed. To say that these prices are not new and match the Lightroom 1 pricing is to say that Adobe lives in a fictional world of fixed exchange rates. I seriously doubt you would have made this argument (and held international prices stable) if the dollar had gained as much value as it has lost since the release of LR 1.0.[Ole, I was merely pointing out that the Lightroom price had not changed and I was not hearing complaints from customers regarding the previous pricing. The exchange rate 3 days ago isn’t that different from what it is today regardless of how much it has drifted since Lightroom 1 was released. Exchange rates are only one of a number of factors that factor into pricing decisions. -TH]

  29. Tom Q says:

    It’s not just Adobe’s international pricing which suck. Their international sales do too…[That’s unfortunate. I don’t know why we would exclude Jamaica but I’ll add it to my list of things to investigate. -TH]

  30. Alexey D says:

    Thanks Tom for looking into it. It could be VAT difference but in this case it would be stupid especially in the age of global warming when buying online should save (even a little) on wasting resources to produce media and packaging. But in this case it’s not Adobe I’ll have to blame.However, speaking of VAT, the difference was not clearly indicated as having other VAT applied to it. Also if we are talking about UK, the VAT here is 17.5% and Adobe online store specifies 21% applied in the cheapest scenario. I know in some EU countries it applies different VAT so it cannot be EU VAT (which is by the way 19%). So where is this 21% coming from?In the end I used my relatives living in Canada to buy me the LR download. And with all the taxes and money transfer fees and not so great exchange rate for currency conversion – it still came out roughly the same as in UK *before tax*. This is a sad situation really…But I am enjoying LR 2 nevertheless and must say “thank you” again to all LR guys for this great release.[Thanks for your understanding and glad to hear that you’ve been able to obtain your copy of Lightroom 2. (I’m still trying to figure out the basis for the VAT difference.)-TH]

  31. Markus I says:

    A lot about the pricing differences has already been said. What is making things even worse is that US customers only pay 84$ due to the voucher code that available on the internet which is (you’ve guessed it) only valid in the US store.As for another excuse I’ve read here several times (everyone is doing it that way): Nowadays I am buying almost all my software online. Most vendors charge exactly the same price (in US$) for the download – except for VAT. The few others that have different prices usually have a fair Euro price that factors in the exchange rate.I also wanted to write something about the new version/Beta I have tried for a while but why bother. I think I am better served elsewhere.

  32. Reimo says:

    As a german, working mostly for american companies I would always prefer software in english language, but the price difference of 57% to the german online store is holding me back. At least I would expect the price for english versions to be the same over the world.[Reimo, price differentials are not based strictly on the cost of localizing a product into a different language. Each price point is determined by local market factors and obviously affected by exchange rates. -TH]

  33. Shawn Young says:

    Interesting how the newer post titled “Plug-in or External Editor” from Aug 1, 2008, does not allow comments. I guess the author is not interested in reader feedback? The tone of that post doesn’t exactly give me the warm and fuzzy’s about LR’s future.[Shawn, I forgot to change the default setting for comments. It’s been corrected. I’m the author so please let me know what you don’t like about the tone. -TH]

  34. Tom Q says:

    TomIt is clear from the comments on this item that the development side of the team are really held back by your sales and marketing efforts. LR2 truly is a great product, and kudos to the development team for that, but the corporate culture around availability and pricing puts a big dent in all the good work done by the dev team. In this day and age I would expect to be able to service any option to purchase with a single price from a single online store. I have to say that the fact that a) in some regions (including mine) you can’t buy the product, and b) your regional store pricing is vastly different to the base US price is plain silly, and both cases are unforgivable for a company of Adobe’s international stature.[Tom, it’s a complicated problem that doesn’t have a simple answer. We are rushing product out to various retailers but demand is quite high right now, likely accounting for the unavailability in your region. Specifically, creating a specific Adobe-based store to serve Bermuda was probably decided by someone in the company to be less than cost effective, hence we rely on our retail partners to serve various locations. It’s not as simple as just flipping a switch and allowing orders from everywhere in the world at a single price. There are tax rules that need to be accounted for in every region and pricing considerations based on our relationship with retail partners. -TH]

  35. Michal Urban says:

    Thanks to all on the LR team for the new release!So far I’m running in the trial mode (Intel Mac, Leopard OS). I do like the new features, however my initial impression is that the performance is noticeably worse than version 1.4.1. Module switching, browsing, preview generation. I’ve seen similar reports from other Mac users (both Tiger and Leopard) . I tried both 64 and 32 bit modes, 32 bit mode feels better on my HW (3GB RAM) but still not as good as LR1.Does anybody have similar experience? Can we expect performance optimizations in LR2 updates?

  36. Iain Howell says:

    Hi Tom. Heard you on TWIP and it sounds like Adobe have a good man dealing with Lightroom.I have one suggestion/request for Lightroom that may have been put into the final release, but wasn’t in the Beta, (I wasn’t certain where to raise it, and since you stated on the podcast you read these…)Can you please add the ability to filter by ‘ONLY’ the keyword stated, you can currently do it by a few different ways but I couldn’t figure out how to do only.I will explain in order to hopefully clarify:I wanted to filter my images by the keyword ‘Australia’, but only this keyword, in the end I had to add other filters to not include ‘Sydney’ and not include ‘Animals’ and every other tag I had labelled to get down to the ones I need to tag further.[The Library filter at the top of the grid view is the most effective way to accomplish this. (Text filter or Keyword filter) -TH]Keep up the good work,Iain

  37. Alastair says:

    Hi and thanks for the blog to take these comments. I am yet another customer outside the US (New Zealand) who is disappointed with the pricing disparity.I have read all the way through and you have said many times that you are looking into it and also that there are many factors at work – which supposedly justify Adobe’s stance when there are many many others who treat us fairly.What are those factors and what makes it different for Adobe?Is there somewhere else I should be directing my question?Thanks.[I’m your guy Alastair but I’m on the road this week. -TH]

  38. Mark Zanzig says:

    Hi Tom, please add me to the list of disappointed international customers. The premium of 57% over customers from the U.S. can only be a bad joke. While I did order this time, I am quite certain that I will not do the step to the next upgrade that needs to be paid for, unless U.S. customers and European customers are treated the same.

  39. Alessandro Rosa says:

    Hi Tom,I found the following bug in LR 2.0. I already submitted a bug report on the Adobe Website, but I wanted to drop you a line about it as it puts a damper on trying to import and rename older photos into LR 2.0.******BUG******Concise problem statement: When Importing Photos From Disk, Lightroom 2.0 uses the system date instead of the files Date Time (Original) Metadata field when renaming using the {Date (YYYYMMDD)} field.Steps to reproduce bug:1. Import Photos from Disk2. Choose file or folder with Photos date prior to today3. Under File Naming, change to the Date Time Metadata field, for example {Date (YYYYMMDD)}Results: XXX-20080806_0001Expected results: XXX-20050403_0001Note: When using the Rename function (F2) Lightroom 2.0 correctly uses the Date Time (Original) Metadata instead of the system time. The problem appears to be isolated to with the Import Photos from Disk function.Thanks,

  40. Alessandro Rosa says:

    Hi Tom,As a follow up to my post about the Date Time file naming bug in LR2.0, I got onto the Adobe forums and it seems that the problem is isolated to using the option Copy Photos as Digital Negative (DNG)and add to Catalog. If you just use the Copy Photos to a New Location and Add to Catalog option, the file naming function works with the files Date Time (Original)metadata field.I didn’t specify this in my bug report. This feature was working okay in LR 1.4.1.Thanks.

  41. Kendall says:

    Tom, I very much appreciate your blog and your willingness to address the issues raised in this post. You say it’s not a simple matter to sell to people who want to buy your product, and that it’s not simple to offer it for the same price to people around the world. I’m sure that there are complications, but really, it’s obvious how much these perceived slights upset your customers, and these are the people who are choosing to pay for your products. A lot of small software companies are perfectly happy accepting my “international” money – why can’t Adobe explain in simple, believable terms why it is so hard for you to make it easy and pleasant for us to buy your products?

  42. carl says:

    Congrats with the release, looks promising!However, I have to express my concern about the international pricing aswell. I understand that taxes and additional costs may vary, but still.. If I did purchase, we are talking about a download file from the adobe online store. It’s the english version (no localization). Tax and handling increase of around 20% would maybe be fair. A 70% increase like it is in mye case, doesn’t seem right.

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